BrandProject is a venture capital firm founded in 2013 and based in Toronto, Ontario, with an additional presence in New York City. The firm specializes in early-stage investments, focusing on consumer products, services, marketplaces, and technology companies across North America. BrandProject typically acts as the first investor in a funding round and often takes sole stakes in its investments. The firm has played a significant role in developing several innovative brands, including Daily Harvest, Freshly, and Ritual, among others. By providing capital and strategic support, BrandProject aims to help emerging companies establish and scale their operations in competitive markets.
Great Many is a New York-based company that offers a holistic approach to hair growth solutions by building a dedicated place for hair health. Great Many provides treatments such as PRP, prescription oral and topical medications, and an in-house product line with its proprietary GrowthFactor Formula™. Their ultimate goal is to empower and educate men and women on hair health and personal growth journeys.
Wonderbelly
Series A in 2024
Wonderbelly specializes in digestive health products, focusing on solutions for heartburn and acid reflux symptoms. The company offers a line of antacid drugs that are formulated with non-genetically modified and vegan ingredients, including calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. These products aim to provide relief from gastroenterological issues such as acid indigestion and upset stomach, catering to consumers seeking effective and health-conscious remedies for their digestive discomfort.
Porta
Series A in 2023
Porta is a food retailer that specializes in providing meal subscription services focused on Italian cuisine. The company offers home delivery of a diverse range of frozen Italian meals, allowing customers to choose from various dishes and schedule deliveries on a weekly, bi-weekly, or monthly basis. Porta's offerings include authentic ready-to-cook meals that can be prepared in just a few minutes, making it convenient for consumers to enjoy traditional Italian meals at their leisure.
Juno Veterinary
Series A in 2023
Juno Veterinary is a pet health platform that focuses on enhancing the veterinary experience for both pets and their owners. The company operates a membership-based veterinary practice that prioritizes creating a welcoming environment for pets and their parents. Juno Veterinary's clinics offer convenient appointment scheduling, ensuring that clients receive quality time with veterinarians. Additionally, the platform emphasizes transparent pricing, allowing pet owners to understand the costs associated with their pets' care. Through these services, Juno Veterinary aims to provide reliable and compassionate care for pets while fostering a positive experience for their families.
The Gleamery
Pre Seed Round in 2022
The Gleamery is a health and wellness startup that specializes in professional-grade teeth whitening and dental cleaning services. The company offers a comprehensive dental services platform that facilitates preventive and cosmetic dental care. In addition to its core whitening and cleaning services, The Gleamery provides booking and appointment services, creating a seamless experience for patients. The environment is designed to be relaxing, promoting a positive experience in oral care. Through its offerings, The Gleamery aims to enhance the overall health of patients' oral care systems and support their post-treatment needs.
Wonderbelly
Seed Round in 2022
Wonderbelly specializes in digestive health products, focusing on solutions for heartburn and acid reflux symptoms. The company offers a line of antacid drugs that are formulated with non-genetically modified and vegan ingredients, including calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. These products aim to provide relief from gastroenterological issues such as acid indigestion and upset stomach, catering to consumers seeking effective and health-conscious remedies for their digestive discomfort.
Juno Veterinary
Seed Round in 2022
Juno Veterinary is a pet health platform that focuses on enhancing the veterinary experience for both pets and their owners. The company operates a membership-based veterinary practice that prioritizes creating a welcoming environment for pets and their parents. Juno Veterinary's clinics offer convenient appointment scheduling, ensuring that clients receive quality time with veterinarians. Additionally, the platform emphasizes transparent pricing, allowing pet owners to understand the costs associated with their pets' care. Through these services, Juno Veterinary aims to provide reliable and compassionate care for pets while fostering a positive experience for their families.
Minoan Experience
Seed Round in 2022
Minoan Experience help short-term rentals and boutique hotels enhance their appeal using our customizable, curated retail platform.
Clutch
Series B in 2021
Clutch is a technology company focused on transforming the car buying process by offering a fully online platform for purchasing high-quality certified vehicles. Customers can browse a diverse inventory of second-hand cars at competitive prices on Clutch's website, where they can complete their purchases without the need for showrooms or commissioned salespeople. The platform simplifies the car buying experience by providing easier financing options and delivering vehicles directly to customers' homes. Clutch aims to enhance customer satisfaction by delivering an enjoyable and convenient car buying experience while also making a positive impact in the communities it serves.
Wonderbelly
Pre Seed Round in 2021
Wonderbelly specializes in digestive health products, focusing on solutions for heartburn and acid reflux symptoms. The company offers a line of antacid drugs that are formulated with non-genetically modified and vegan ingredients, including calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. These products aim to provide relief from gastroenterological issues such as acid indigestion and upset stomach, catering to consumers seeking effective and health-conscious remedies for their digestive discomfort.
Porta
Seed Round in 2021
Porta is a food retailer that specializes in providing meal subscription services focused on Italian cuisine. The company offers home delivery of a diverse range of frozen Italian meals, allowing customers to choose from various dishes and schedule deliveries on a weekly, bi-weekly, or monthly basis. Porta's offerings include authentic ready-to-cook meals that can be prepared in just a few minutes, making it convenient for consumers to enjoy traditional Italian meals at their leisure.
Tea Drops
Series A in 2021
Tea Drops is a woman-owned organic tea company based in Los Angeles, specializing in innovative, bagless, dissolvable teas. The company produces USDA organic, GMO-free, and gluten-free tea blends made from organic tea, sugar, and aromatic spices. Their unique products come in whimsical shapes such as hearts, stars, and flowers, reflecting a commitment to eco-friendly practices. Tea Drops offers a variety of options, including caffeinated, caffeine-free, collaboration, natural wellness, and bath and body teas. The company sells its products online and through retail stores across the United States, providing consumers with convenient and flavorful beverage choices that are free from artificial flavors.
Acid League
Venture Round in 2021
Acid League is a Toronto-based company established in 2019 that specializes in producing innovative condiments and beverages aimed at contemporary consumers. The company offers a diverse range of upmarket fermented products, including raw and unfiltered vinegars, unique vinaigrettes with flavors such as toasted Thai and smoked malt, and a selection of non-alcoholic wines crafted from juices, tea, spices, and bitters. Acid League's products are designed to refresh traditional grocery categories, appealing to modern shoppers seeking high-quality culinary options.
Felix Health
Series A in 2021
Felix Health Inc. is an online prescription platform based in Toronto, Canada, that provides medications for various health concerns, including erectile dysfunction, hair loss, acne, and birth control. Founded in 2019, the company aims to modernize healthcare in Canada by offering a seamless and straightforward experience for users seeking effective treatments for their specific needs. Felix Health focuses on making healthcare more accessible and convenient for individuals navigating personal health issues.
Gainful
Series A in 2021
Gainful is a personalized sports nutrition company that specializes in providing subscription services for its hydration line of electrolyte drink mixes. Additionally, it produces protein bars and powder supplements designed to meet the nutritional needs of athletes. Gainful's product offerings include plant-based, gluten-free, soy-free, and naturally flavored organic supplements, which aim to help consumers achieve their fitness goals and desired body types.
Clutch
Seed Round in 2020
Clutch is a technology company focused on transforming the car buying process by offering a fully online platform for purchasing high-quality certified vehicles. Customers can browse a diverse inventory of second-hand cars at competitive prices on Clutch's website, where they can complete their purchases without the need for showrooms or commissioned salespeople. The platform simplifies the car buying experience by providing easier financing options and delivering vehicles directly to customers' homes. Clutch aims to enhance customer satisfaction by delivering an enjoyable and convenient car buying experience while also making a positive impact in the communities it serves.
Atolla
Seed Round in 2020
Atolla is a company focused on transforming the skincare industry by offering personalized skin health solutions. Utilizing a patented process developed at MIT, Atolla creates custom skincare routines tailored to individual skin needs. Customers begin by taking a skin test using a specially designed kit, which informs the formulation of their personalized serums. These serums are crafted with precisely combined ingredients to maximize effectiveness based on each user's unique skin profile. In addition to providing customized products, Atolla equips consumers with the tools and guidance necessary to support their skin health over time, empowering them to make informed decisions regarding their skincare.
Mira
Funding Round in 2020
Mira develops mobile augmented reality platforms designed to provide industrial wearables and software technologies. Their software permits the authoring of workflows, procedures, and documents for industrial workflows while keeping the team connected remotely. They enable manufacturing industries to enhance safety in the industrial environment.
Felix Health
Seed Round in 2020
Felix Health Inc. is an online prescription platform based in Toronto, Canada, that provides medications for various health concerns, including erectile dysfunction, hair loss, acne, and birth control. Founded in 2019, the company aims to modernize healthcare in Canada by offering a seamless and straightforward experience for users seeking effective treatments for their specific needs. Felix Health focuses on making healthcare more accessible and convenient for individuals navigating personal health issues.
Atolla
Pre Seed Round in 2019
Atolla is a company focused on transforming the skincare industry by offering personalized skin health solutions. Utilizing a patented process developed at MIT, Atolla creates custom skincare routines tailored to individual skin needs. Customers begin by taking a skin test using a specially designed kit, which informs the formulation of their personalized serums. These serums are crafted with precisely combined ingredients to maximize effectiveness based on each user's unique skin profile. In addition to providing customized products, Atolla equips consumers with the tools and guidance necessary to support their skin health over time, empowering them to make informed decisions regarding their skincare.
Persona
Series A in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
Clutch
Seed Round in 2018
Clutch is a technology company focused on transforming the car buying process by offering a fully online platform for purchasing high-quality certified vehicles. Customers can browse a diverse inventory of second-hand cars at competitive prices on Clutch's website, where they can complete their purchases without the need for showrooms or commissioned salespeople. The platform simplifies the car buying experience by providing easier financing options and delivering vehicles directly to customers' homes. Clutch aims to enhance customer satisfaction by delivering an enjoyable and convenient car buying experience while also making a positive impact in the communities it serves.
Gainful
Seed Round in 2018
Gainful is a personalized sports nutrition company that specializes in providing subscription services for its hydration line of electrolyte drink mixes. Additionally, it produces protein bars and powder supplements designed to meet the nutritional needs of athletes. Gainful's product offerings include plant-based, gluten-free, soy-free, and naturally flavored organic supplements, which aim to help consumers achieve their fitness goals and desired body types.
ALOHA
Series A in 2017
Originally created in 2013 by three long-time Hawaiian business partners and re-formed by its current management team led by Brad Charron in late 2017, ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet. ALOHA’s product portfolio includes protein bars, protein drinks and protein powders that taste as good as they are for you, proving you don’t have to sacrifice taste for nutrition. USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for both people and the environment. As of March 2021, Aloha is proud to be a Certified B-Corporation. Aloha completed a secondary investment merger with SEMCAP's Food & Nutrition Fund in March 2024 to become Aloha Holdco Inc. Aloha is widely available online at Amazon, Thrive Market, Vitacost, Walmart.com and through its own D2C site, www.aloha.com. In addition, Aloha products can be found at leading retailers nationwide such as Whole Foods, Target, Wegmans, Sprouts, Harris Teeter, HEB, Kroger, Albertsons, Publix, and many other grocery/natural outlets.
Chef's Plate
Series B in 2016
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.
PetPlate
Seed Round in 2016
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.
Daily Harvest
Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
Chef's Plate
Seed Round in 2015
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.
Freshly
Seed Round in 2015
Freshly, Inc. is an online meal delivery service that specializes in freshly prepared, gourmet meals, focusing on health and convenience. Founded in 2012 and headquartered in New York, the company offers a variety of entrees and breakfasts, catering to diverse dietary needs by providing meals free of gluten, added sugars, artificial sweeteners, and hormones. Freshly's meals are designed by experienced chefs who utilize locally-sourced, all-natural ingredients to create nutritious options that support health and fitness goals. The service operates on a subscription model, allowing customers to choose between weekly and monthly plans, and delivers single-serve portions directly to their doors. As of October 2020, Freshly operates as a subsidiary of Nestlé USA, Inc.
Chef's Plate
Seed Round in 2014
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.
Ritual
Seed Round in 2014
Ritual is a social ordering app that taps into networks of co-workers and colleagues for fast and easy pick up and pay at a wide variety of local restaurants and coffee shops. With Ritual, users can mobile order and pay at all their favorite local eateries and coffee shops and have it ready to pick up when they arrive. By also uniquely giving friends and colleagues the ability to add their own food orders onto an existing order, Ritual gives customers the choice of either picking up themselves or having their food brought right to their desk. This ‘social ordering’ saves customers time and drives incremental orders for merchants. The best and busiest quick service restaurants and coffee shops in major cities across North America are using Ritual to give them a competitive, technological edge, driving profitability, and a more personalized way to connect with their customers.
Owlet Baby Care
Seed Round in 2014
Owlet Baby Care Inc. specializes in developing and manufacturing innovative monitoring solutions for infants, focusing on providing parents with real-time insights into their child's health. Founded in 2012 and based in Lehi, Utah, the company offers a range of products, including the Owlet Smart Sock, which tracks an infant's heart rate and oxygen levels while sleeping, alerting parents to any concerns. Additionally, the Owlet Cam allows parents to monitor their baby through their smartphones with high-definition clarity. The Owlet Monitor Duo combines the functionalities of the Smart Sock and the Cam for comprehensive monitoring. The company also provides the Owlet Dream Lab, an interactive program aimed at helping parents establish healthy sleep habits for their infants. Owlet's products are available for purchase online, ensuring accessibility for parents seeking peace of mind regarding their child's well-being.
Hello Products
Venture Round in 2014
Hello Products LLC is an oral care manufacturer based in Montclair, New Jersey, established in 2009. The company specializes in a range of products that include activated charcoal whitening toothpaste, mouthwashes, children's toothpaste, toothbrushes, lip balms, hemp seed oil, deodorants, and various gift sets. Committed to creating safe and effective products, Hello Products emphasizes natural, vegan formulations that are never tested on animals and are proudly made in the USA. The company's offerings are available through both online and in-store retailers. As of early 2020, Hello Products operates as a subsidiary of Colgate-Palmolive Company.
Eve Snow
Seed Round in 2014
Eve Snow is a British nail lacquer and cosmetic company that represents the passion, young entrepreneur and founder Yvette Snowden has for the luxury industry. All of our bespoke shades are proudly conceived in England and our distinct, iconic packaging as well as our unique selling point of including ‘3-added’ nourishing ingredients in all of our products have set us apart from our competitors. We take great care in choosing all of our ‘3-added’ nourishing ingredients, that are included in every nail lacquer bottle. Our nail lacquer is free from several toxins including formaldehyde and DBP (dibutyl phthalate) and includes the following nourishing ingredients: Ginkgo Biloba, Vitamin E and Argan Oil.
BRIKA
Seed Round in 2013
BRIKA is an online retail platform that connects discerning consumers with talented artisans and designers. The company offers a curated selection of unique, handcrafted products, emphasizing the importance of storytelling alongside the merchandise. By highlighting the narratives of the artisans and makers behind each item, BRIKA enables customers to appreciate the artistry and craftsmanship involved in creating these products. The platform is dedicated to fostering a deeper understanding of the value of well-crafted goods and the individuals who create them.
Awake Chocolate
Seed Round in 2013
Awake Chocolate is a food company that specializes in creating caffeine-infused chocolates as a healthier alternative to traditional energy drinks. Their products contain the same amount of caffeine as a standard energy drink but are crafted without artificial colors or flavors, ensuring a gluten-free option that contains no trans fats and avoids the bitter taste often associated with caffeine. The company aims to provide consumers with a convenient way to boost their energy levels through snacking while maintaining a focus on health and quality. In addition to their chocolates, Awake Chocolate also offers energy drinks and delivery services to enhance accessibility for their customers.
Coveteur
Angel Round in 2012
Coveteur, established in 2011, began as a passion project focused on exploring the homes and wardrobes of global street style icons and influencers. It has since transformed into a prominent media brand that delivers original content centered on luxury lifestyles, fashion, beauty, and culture. Coveteur operates an online platform that not only showcases a curated selection of accessories and apparel but also provides engaging content, including articles, images, and videos. This content aims to offer insights and tips on the latest trends in fashion and wellness, helping users maintain their lifestyle in line with contemporary styles. Supported by notable investors, Coveteur has emerged as one of the fastest-growing digital content companies in the industry.
SurfEasy
Seed Round in 2011
SurfEasy, Inc., founded in 2011 and based in Toronto, Canada, specializes in providing solutions for personal online privacy and security. As a subsidiary of Symantec Corporation since November 2017, SurfEasy offers a portable USB key that launches a password-protected web browser, ensuring that users' internet traffic is encrypted across its high-speed network. The company's focus is on delivering user-friendly tools that enhance online safety and protect personal information.
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