Brand Capital, established in 2005 and based in Mumbai, India, is a private equity investment firm that has played a significant role in building over 850 indigenous brands over the past decade. The firm has introduced innovative print advertising concepts, such as jackets and panorama adverts, that have been widely adopted in the industry. With a focus on creating brand value rather than merely financial returns, Brand Capital contributes intellectual capital to aid in brand strategy development and media planning. Its investments span a diverse range of sectors, including education technology, financial technology, health technology, retail, fast-moving consumer goods, consumer durables, real estate, and health and wellness. The firm's current invested value is approximately USD 2.5 billion, reflecting its commitment to disruptive innovation and leveraging the media properties of The Times Group.
Established in 2009, Mydala.com is India's largest local services marketing platform, catering to both large brands and small to medium enterprises. It connects over 150,000 advertisers and merchants with approximately 400 million consumers across 209 cities in India. Mydala offers a variety of discount coupons for services such as food, drinks, spas, and entertainment, enabling customers to access deals tailored to their preferences. The platform attracts around 50 million visitors each month, facilitating over 5 million transactions, which generate more than $46 million in retail sales monthly. As the leading mobile commerce platform in India, Mydala processes approximately 6.6 million transactions monthly, with 85% occurring through mobile devices. By providing customized and cost-effective marketing solutions, Mydala helps advertisers reach a diverse audience, effectively engaging users through various digital channels.
MIRC Electronics Limited is an electronics and consumer durables company. The Company is engaged in the business of manufacturing and marketing of electronics goods under the brand names, Onida and IGO. It serves various areas of consumer appliances, such as light emitting diode (LED) televisions, air conditioners, washing machines and microwave ovens. Its product portfolio includes flat panel televisions (LED and liquid crystal display televisions (LCD)), digital versatile disc and home theatre systems, mobile phones, projector systems and LED lights. Its product range includes televisions, such as LEO40KYFAIN, 50 FKY and 55UIB; air conditioners, including REGALIO-INV12RGO, PEARLZ-SA183PRL and Aura-SA125AUR-T; washing machines, including Splendor-WOF7010LS, Splendor-WOF6510PS and Splendor-W60FSP1WH; microwave ovens, such as I-Chef Power Barbecue 30L and Convection-MO30CJS28B, and mobile phones, including i4G1-Black and G1802.
Vaidya Marketing Private Limited operates in the pharmaceutical and ayurveda industry. The company was founded in 2009 and is based in North Kalamassery, India.
Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 850 people and 47 offices in India and the Middle East and a capitalized billings of INR 28.15 billion (FY'15). Percept companies construct tailor-made content, assets and solutions that deliver in both local and international markets and services millions of clients and consumers across the globe.
OK Play India Ltd is a leading manufacturer specializing in plastic moulded toys, playground equipment, school furniture, and children's furniture. The company adopts a unique approach to child development, believing that play is fundamental to learning and growth. Their diverse range of products caters to all age groups, from toddlers to teenagers, and encompasses both educational and entertainment-focused toys. OK Play's offerings are designed to engage children while helping them understand their environment. The company's products are distributed nationwide through a robust network of distributors and retailers, making them widely accessible across India.
OSIAN’s Connoisseurs of Art Pvt. Ltd. operates as an auction house in India. It auctions Indian cinema memorabilia, such as film posters, photographic stills, hand bills, song synopsis booklets, hoardings, show cards, glass slides, lobby cards, and gramophone records. OSIAN’s Connoisseurs of Art Pvt. Ltd. was founded in 2000 and is based in Mumbai, India.
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