Brand Capital

Brand Capital, established in 2005 and based in Mumbai, India, is a private equity investment firm that has played a significant role in building over 850 indigenous brands over the past decade. The firm has introduced innovative print advertising concepts, such as jackets and panorama adverts, that have been widely adopted in the industry. With a focus on creating brand value rather than merely financial returns, Brand Capital contributes intellectual capital to aid in brand strategy development and media planning. Its investments span a diverse range of sectors, including education technology, financial technology, health technology, retail, fast-moving consumer goods, consumer durables, real estate, and health and wellness. The firm's current invested value is approximately USD 2.5 billion, reflecting its commitment to disruptive innovation and leveraging the media properties of The Times Group.

Sandeep Goyal

Director, North

Shrenik Khasgiwala

Director

Vish Sathappan

Director, South

Sanjay Sondhi

Associate Vice President

Sam Subramaniam

CEO

Puneet Suri

Director, North

Rajat Tandon

Director and National Head - Brand Estate

Srini Vudayagiri

President, The Times Group and Head, Brand Capital

Sreenivasulu Vudayagiri

President The Times Group and Head, Brand Capital

Past deals in Jewelry

Gargi

Venture Round in 2024
Gargi is a multi-channel jewelry brand specializing in the retail of costume and fashion jewelry. The company offers an extensive range of products suitable for various occasions, including weddings and festivals, as well as everyday wear for all ages and genders. Their product line features items such as earrings, necklaces, pendants, chains, finger rings, bracelets, anklets, nose pins, mangal sutras, pendant sets, and bangles, crafted from materials like brass and silver. Additionally, Gargi provides male accessories, including rings, cufflinks, and button sets, catering to diverse tastes and price points. The brand combines traditional and Indo-western designs to appeal to a wide audience.

Orra

Venture Round in 2022
Orra is a jewelry retailer that specializes in designing and manufacturing diamond jewelry products. The company offers a diverse range of items, including rings, pendants, necklaces, bridal collections, and other gold and platinum ornaments for both men and women. Orra operates through an e-commerce platform as well as physical retail showrooms, allowing consumers to access a wide variety of jewelry options in one location. By combining online and offline retail, Orra aims to cater to the diverse needs of its customers in the jewelry market.

JewelMaze Private Limited

Seed Round in 2019
JewelMaze Private Limited is a Mumbai-based company established in 2006, specializing in the retail of jewelry through both physical stores and an online platform. The company offers a diverse range of products, including necklaces, earrings, bangles, pendants, and various accessories. It aims to be a leading e-commerce marketplace for high-quality, affordable fashion jewelry in India, connecting consumers directly with manufacturers, resellers, exporters, and designers through both B2C and B2B business models. Additionally, JewelMaze provides a mobile application for easier access to its products, further enhancing the shopping experience for customers.

Style Quotient Jewellery

Venture Round in 2017
Style Quotient Jewellery produces jewellery for women crafted in precious, semi precious and non precious materials.

Caravan Evolved Craft

Venture Round in 2015
Caravan Evolved Craft Private Limited is a Bengaluru-based company that specializes in selling designer craft products, while supporting and promoting traditional Indic artisanal skills. Established in 2008, the company aims to connect the rich artistic heritage of India with the contemporary needs of a global customer base. Its product range includes women's apparel such as camisoles, jackets, kurtas, shirts, and accessories, as well as men's accessories and a variety of jewelry. Additionally, Caravan Evolved Craft offers home décor items, gifts, toys, and crafts, catering to diverse consumer preferences. The company distributes its products through a network of retail stores and an online platform, enabling it to reach a wider audience. Formerly known as Caravan Craft Retail Private Limited, Caravan Evolved Craft is dedicated to merging traditional craftsmanship with modern design to enhance everyday living.

Tara Jewellers

Venture Round in 2014
Tara Jewels Limited is a public listed company since 2012 and an integrated player in the jewellery industry with experience ranging from designing to manufacturing and retailing of jewellery with a portfolio of products that includes studded gold, platinum and silver jewellery. The company has three manufacturing facilities spread across approximately 53,000 sq. ft. and is one of the largest studded jewellery exporters from India since 2001. Tara Jewels has been a pioneer in jewellery manufacturing with known patented technologies which have revolutionized jewellery manufacturing to maximize productivity.

ATLAS Jewellery India

Post in 2014
Atlas Jewellery operates in the gem and jewellery industry. They provide a variety of fashionable jewellery options, including modern, chic, traditional, and ethnic styles. They also undertake exports of jewellery to existing markets. Their customers relied on them for their jewellery needs.

Brandzstorm

Venture Round in 2013
Brandzstorm is a privately owned company that specializes in the design and retail of luxury and fashion brands, aiming to transform consumer purchasing habits. With a team of over 200 employees, including a dynamic group of directors, the company is well-structured to provide efficient services to both associates and customers. Brandzstorm engages in sourcing, designing, distributing, marketing, and selling premium products, including watches, private label handbags, and sunglasses. The company operates through a network of retail partners, departmental stores, and an e-commerce platform, ensuring that consumers have access to a wide array of accessories from leading brands.

C.Mahendra Exports

Post in 2012
C. Mahendra Exports Ltd., established in 1974 by Mr. Mahendra Shah, is a prominent player in the diamond and jewelry industry, recognized for its global presence and trusted reputation. Initially incorporated in 1978, the company specializes in the manufacturing and trading of diamonds, showcasing expertise in cutting and polishing gems. In addition to diamonds, C. Mahendra Exports produces a diverse range of products, including gold medallions, studded jewelry, watches, clocks, and silverware, catering to a variety of market needs. Through its commitment to quality and craftsmanship, the company has solidified its position as a leading diamantaire and jewelry manufacturer.

Davanam Jewellers

Venture Round in 2012
Davanam brings to you craftsmen that have decades of experience creating glorious and magnificent ornaments.

Gitanjali Gems

Post in 2011
Gitanjali Gems Limited is a prominent integrated jewelry manufacturer and retailer based in Mumbai, India, founded in 1966. The company specializes in the manufacturing, trading, importing, and exporting of diamond cutting and polishing, diamond-studded jewelry, and plain gold jewelry. With a strong global presence, Gitanjali operates in various markets, including the United States, the United Kingdom, Belgium, Italy, Singapore, Japan, the Middle East, and China, boasting an extensive retail network of approximately 3,000 points of sale. The company offers a wide range of products through its numerous brands, including Nakshatra, Gili, and Maya, alongside watches and gifts. Gitanjali is known for its innovative approach to jewelry design, having pioneered techniques that transformed the industry, including the production of the world's smallest heart-shaped diamond. Additionally, the company engages in infratech and financial securities, further diversifying its business operations beyond jewelry.

SRS Group

Venture Round in 2011
SRS Group is a dynamic and diversified business house, with a strong presence across multiple sectors that include Gold & Jewellery, Commodities, Cinemas, Retail, Hospitality, Financial Services, Real Estate, Education and Health Care. The SRS Group epitomizes the new entrepreneurial spirit of India. This is evident in its growth trajectory, business models and its pro-activeness to embrace new ideas to fuel profitable growth. Its guiding light is the motto of 'Enduring Quality & Trust' which denotes the company's belief in integrity, innovation and customer focus. For SRS, quality means delivering product and services that bring satisfaction, empowerment and value to all the stakeholders, be it the consumers, employees, associates, government or the law. The group is committed to continuously improve its business processes, benchmark standards and offerings to meet the desires and expectations of its varied target audience sets.

Divine Solitaires

Venture Round in 2011
Divine Solitaires is an Indian brand specializing in premium loose solitaire diamonds and diamond jewellery. It stands out as the first and only organized player in India offering globally competitive products with transparent pricing. Each Divine Solitaire adheres to stringent quality measures, surpassing laboratory certifications, and features like Hearts & Arrows cut, easy upgrade options, and free all-risk insurance. With a network of 104 partner jewellers across 64 cities, the company caters primarily to the luxury market, providing customers with high-quality diamonds at affordable prices.

Shree Ganesh Jewellery House

Venture Round in 2007
Shree Ganesh Jewellery House (I) Limited is a prominent manufacturer and exporter of handcrafted gold and diamond jewelry, primarily operating in India. The company offers a diverse range of products, including hallmarked plain and antique gold jewelry, enameled and studded pieces, as well as Mughal style jadau and kundan jewelry. Its diamond-studded offerings encompass bangles, bracelets, earrings, necklaces, pendants, rings, and nose pins. Shree Ganesh Jewellery markets its products through various brand names, including Gaja gold and Gold Bridals, and maintains retail outlets in major cities such as Mumbai, Kolkata, and Ahmedabad. Additionally, it exports its jewelry to international markets, including the United States, the Middle East, and Europe. Founded in 2002 and based in Kolkata, the company also engages in solar power generation and provides lending services against gold and other assets.

Flawless Diamond

Venture Round in 2007
Flawless Diamond’s business activity mainly focuses on manufacturing of rough and polished diamonds. The company also engages in import-export, and trading of diamonds. The company has an international presence and exports to countries like USA, Japan, Canada, South Africa, Belgium, and Hong Kong etc. The company also manufactures branded and non-branded diamond studded jewellery which includes rings, earrings, pendants and bracelets amongst others with over 10,000 jewellery designs.

Rajesh Exports

Venture Round in 2005
Rajesh Exports Limited is a prominent gold refiner and jewelry manufacturer based in Bengaluru, India. Established in 1989, the company specializes in the design, production, wholesale, and retail of gold and diamond jewelry, as well as various gold products. It operates a network of 82 retail showrooms under the SHUBH Jewellers brand and distributes its offerings to numerous jewelry showrooms throughout India. Additionally, Rajesh Exports exports its products to around 60 countries globally, aiming to solidify its position as a leader in the international jewelry market. The company has made significant investments in manufacturing facilities both in India and abroad, reflecting its commitment to quality and innovation in the jewelry sector.

Gitanjali Gems

Venture Round in 2005
Gitanjali Gems Limited is a prominent integrated jewelry manufacturer and retailer based in Mumbai, India, founded in 1966. The company specializes in the manufacturing, trading, importing, and exporting of diamond cutting and polishing, diamond-studded jewelry, and plain gold jewelry. With a strong global presence, Gitanjali operates in various markets, including the United States, the United Kingdom, Belgium, Italy, Singapore, Japan, the Middle East, and China, boasting an extensive retail network of approximately 3,000 points of sale. The company offers a wide range of products through its numerous brands, including Nakshatra, Gili, and Maya, alongside watches and gifts. Gitanjali is known for its innovative approach to jewelry design, having pioneered techniques that transformed the industry, including the production of the world's smallest heart-shaped diamond. Additionally, the company engages in infratech and financial securities, further diversifying its business operations beyond jewelry.
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