Brand Capital

Brand Capital, established in 2005 and based in Mumbai, India, is a private equity investment firm that has played a significant role in building over 850 indigenous brands over the past decade. The firm has introduced innovative print advertising concepts, such as jackets and panorama adverts, that have been widely adopted in the industry. With a focus on creating brand value rather than merely financial returns, Brand Capital contributes intellectual capital to aid in brand strategy development and media planning. Its investments span a diverse range of sectors, including education technology, financial technology, health technology, retail, fast-moving consumer goods, consumer durables, real estate, and health and wellness. The firm's current invested value is approximately USD 2.5 billion, reflecting its commitment to disruptive innovation and leveraging the media properties of The Times Group.

Sandeep Goyal

Director, North

Shrenik Khasgiwala

Director

Vish Sathappan

Director, South

Sanjay Sondhi

Associate Vice President

Sam Subramaniam

CEO

Puneet Suri

Director, North

Rajat Tandon

Director and National Head - Brand Estate

Srini Vudayagiri

President, The Times Group and Head, Brand Capital

Sreenivasulu Vudayagiri

President The Times Group and Head, Brand Capital

Past deals in Home Decor

Bonito

Venture Round in 2023
Bonito Designs is a Bengaluru-based company specializing in interior and exterior design services for residential, official, and commercial spaces. Its offerings encompass a wide range of services, including spatial planning, 3D architectural visualization, and project management, aimed at creating comfortable and personalized environments. The firm caters to various types of properties, such as 2BHK and 3BHK flats, apartments, and villas. Additionally, Bonito Designs provides online sales of home products for living rooms, bedrooms, dining rooms, and foyers. The company emphasizes a collaborative approach, with each team member contributing uniquely to the design and execution of projects, ensuring that every project aligns with clients' preferences and needs.

Livspace

Series F in 2022
Livspace is an interior design startup that connects customers with designers, services, and products through its online platform. Founded in 2014 by Anuj Srivastava and Ramakant Sharma, the company specializes in providing end-to-end home interior services, enabling homeowners to discover and personalize a wide range of interior designs for various rooms. Livspace's proprietary design-to-installation platform, launched in 2016, aims to enhance the customer experience by streamlining the renovation process, from initial design concepts to final installation. This comprehensive approach allows customers to efficiently upgrade their homes with tailored solutions, making Livspace a key player in the home décor industry.

Ellementry

Venture Round in 2021
Ellementry is an online lifestyle brand that specializes in offering handmade home decor, kitchenware, tableware, furniture, and lighting products. The company focuses on crafting products from earth-friendly materials that blend cultural heritage with modern design aesthetics. By adhering to international food safety standards, Ellementry provides customers with sustainable handicraft items that enhance their living spaces. The brand aims to revive traditional craftsmanship while ensuring that its offerings are both functional and aesthetically pleasing.

HomeLane

Series D in 2018
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Timesaverz.com

Series B in 2017
Timesaverz.com is a mobile first marketplace connecting home service seekers with home service providers. This online platform is led by a group of angel investors, including Neville Taraporewalla and Rajesh Sawhney. The other investors of Timesaverz.com are Ashish Jhalani , Nitesh Kripalani, Dinesh Agarwal, and Nish Bhutani. When a customer books a service on Timesaverz, it uses its proprietary algorithms to assign the right service provider to complete the task from its network of over 500 service providers. Timesaverz.com currently offers handyman and cleaning services and appliances repair. Mumbai-based Timesaverz was founded by Debadutta Upadhyaya and Lovnish Bhatia in 2013.

Cata

Seed Round in 2017
Cata is an Indian manufacturer specializing in electronic kitchen products and household appliances. The company offers a diverse range of products, including ventilation systems, built-in microwaves, and refrigerators, aiming to provide customers with affordable solutions for their kitchen needs. By focusing on quality and accessibility, Cata positions itself as a key player in the household appliance market, catering to a wide spectrum of consumer preferences.

Cityfurnish

Seed Round in 2016
Cityfurnish is an internet-based company founded in 2015 and headquartered in Gurgaon, Haryana, specializing in e-commerce and online rental services. The company operates a platform that allows consumers to rent a diverse range of household goods, including modern wooden furniture, appliances, and fitness equipment. By offering slightly used or refurbished products on an easy monthly rental basis, Cityfurnish provides an affordable alternative for individuals looking to furnish their homes without the commitment of purchasing new items. The company's focus on contemporary styles and affordability positions it as a distinctive player in the online rental market.

Cityfurnish

Seed Round in 2016
Cityfurnish is an internet-based company founded in 2015 and headquartered in Gurgaon, Haryana, specializing in e-commerce and online rental services. The company operates a platform that allows consumers to rent a diverse range of household goods, including modern wooden furniture, appliances, and fitness equipment. By offering slightly used or refurbished products on an easy monthly rental basis, Cityfurnish provides an affordable alternative for individuals looking to furnish their homes without the commitment of purchasing new items. The company's focus on contemporary styles and affordability positions it as a distinctive player in the online rental market.

FLIT

Venture Round in 2016
FLIT is an online retailer that sells a range of clothing to its clients. The website sells clothing for men, women, and children. Men’s clothing consists of ethnic, casual, formal, and footwear. Women’s clothing consists of ethnic, indo-western, jewelry, and footwear. Furthermore, it sells home décor and accessories to its users. FLIT was launched in 2014 by Sachin Vasanth Shenoy and is based in Bangalore.

ICustomMadeIt

Seed Round in 2016
ICustomMadeIt is an online marketplace established in May 2012, focusing on the concept of customization as a fundamental aspect of merchandise. The company allows users to buy and sell a diverse range of products, including tailor-made items and ready-made goods across various categories such as fashion, accessories, furniture, and automobiles. By facilitating a seamless purchasing experience, ICustomMadeIt enables customers to acquire products designed to meet their individual preferences, emphasizing innovative personalization and a commitment to entrepreneurial values.

Akbarallys Furniture

Venture Round in 2016
Akbarallys Furniture is an exclusive manufacturer of teak-wood furniture, specializing in both office and home furnishings. The company is known for its durable designs and offers a diverse selection of products, including beds, chairs, table sets, drawers, study tables, and showcase side tables. With a focus on providing a wide range of furniture options, Akbarallys Furniture aims to meet the varying needs of customers while maintaining affordability.

EzyDo

Venture Round in 2015
Your home matters to you. And so does your lifestyle, in and around your home. At EzyDo, they understand this and do everything that is required to make your home a cheerful place for you, and your lifestyle a delightful one. How do they do this? Simple. They offer a set of services and activities, looked after by a team of professionals who take care of everything your home needs and you deserve. Whether it is cleaning of rooms, kitchen, terrace and sofas or it is about pest control or other household maintenance, everything is taken care by us. In addition, they offer coaching for lifestyle activities that include aerobics, yoga, dance and sports that make you and your community a happy place. And all this, with the ease of their name – EzyDo. Put simply, they are your companions who are experts in homecare and lifestyle activities, who do everything that is needed for the upkeep of your home, your health and fitness.

ICustomMadeIt

Venture Round in 2015
ICustomMadeIt is an online marketplace established in May 2012, focusing on the concept of customization as a fundamental aspect of merchandise. The company allows users to buy and sell a diverse range of products, including tailor-made items and ready-made goods across various categories such as fashion, accessories, furniture, and automobiles. By facilitating a seamless purchasing experience, ICustomMadeIt enables customers to acquire products designed to meet their individual preferences, emphasizing innovative personalization and a commitment to entrepreneurial values.

Gingercrush

Seed Round in 2015
Gingercrush operates an innovative on-demand retail platform that allows customers to shop, create, and customize products according to their personal style and preferences. The company offers a diverse selection of categories, including home and kitchen products, accessories, office supplies, and clothing. By focusing on customization, Gingercrush enables customers to express their individuality through a unique range of products. The company is committed to enhancing the shopping experience and is continually expanding its offerings with new designs and brands. Gingercrush is driven by a team of makers and creators dedicated to bringing originality to life for its customers.

Caravan Evolved Craft

Venture Round in 2015
Caravan Evolved Craft Private Limited is a Bengaluru-based company that specializes in selling designer craft products, while supporting and promoting traditional Indic artisanal skills. Established in 2008, the company aims to connect the rich artistic heritage of India with the contemporary needs of a global customer base. Its product range includes women's apparel such as camisoles, jackets, kurtas, shirts, and accessories, as well as men's accessories and a variety of jewelry. Additionally, Caravan Evolved Craft offers home décor items, gifts, toys, and crafts, catering to diverse consumer preferences. The company distributes its products through a network of retail stores and an online platform, enabling it to reach a wider audience. Formerly known as Caravan Craft Retail Private Limited, Caravan Evolved Craft is dedicated to merging traditional craftsmanship with modern design to enhance everyday living.

V2 Retail

Post in 2015
V2 Retail Limited is a prominent retail company based in New Delhi, India, specializing in the sale of garments, textiles, and accessories. Founded in 2001, it operates a network of retail stores ranging in size from 3,500 to 25,000 square feet. V2 Retail offers a diverse portfolio of products, including ready-made apparel, household merchandise, footwear, toys, cosmetics, home furnishings, and sports items. The company markets its products under various brands such as Godspeed, Herrlich, Glamora, ebellia, and Honey Brats. Known for its commitment to providing good quality fashion at competitive prices, V2 Retail positions itself as a provider of value and variety in the Indian retail sector. The majority of its revenue is generated from apparel sales, and as of October 2020, it operated 77 retail locations throughout India.

Skipper Group

Venture Round in 2015
Skipper Group is a prominent player in the home furnishings sector in India, recognized for its extensive range of interior and home decoration products. With a presence in nine cities and twelve retail stores, it stands as the country’s largest home furnishing brand. Skipper Group specializes in offering a diverse selection of exclusive furnishings that allow customers to personalize their living spaces according to their individual styles and preferences. The company is dedicated to transforming homes into distinctive representations of personal taste, ensuring that each customer's vision is realized through its comprehensive product offerings.

L'Orange

Venture Round in 2015
L'Orange is an online retail platform specializing in children's decor and furniture. The company offers a diverse range of products, including comfortable furniture, wall furnishings, wallpapers, cushions, and whimsical decor items designed to inspire creativity and imagination. Each collection reflects a commitment to thoughtful design and high-quality craftsmanship, utilizing the finest materials to create inviting and playful interiors for children's spaces. L'Orange aims to enhance the aesthetic and functional aspects of children's environments, making them both enjoyable and comfortable.

Mid ocean

Venture Round in 2015
Mid Ocean is a registered brand under MEGAMART VYAPAAR Pvt Ltd, based in Kolkata, India. Founded in 2008 by Managing Director Mr. Chandra Nath Dutta, who brings over four decades of industry experience, the company specializes in sanitary ware, vanity basins, and shower products. Mid Ocean aims to transform conventional bathrooms into modern, space-efficient spaces, offering a diverse range of products that cater to both contemporary and traditional styles. The brand targets niche and elite markets, establishing a reputation for quality and innovation. With a focus on providing stylish and functional bathroom solutions at various price points, Mid Ocean has successfully positioned itself in flagship stores across multiple cities, earning recognition among discerning customers for its tasteful and exclusive product offerings.

Bloom Dekor

Post in 2013
Bloom Is India’S First Brand Of Advanced Designer Doors, And One Of India’S Leading Manufacturers And Exporters Of Decorative Laminates. Present In 29 Countries And Backed By 20 Years Of Experience, Bloom Lives By An Ethos Of Innovation, Dynamism And Being Different. An Iso 9001:2008 Company, Established In The Year 1994, The Factory Is Situated 500 Km Northwest Of Mumbai (In Ahmedabad) And Is Spread Over An Area Of 60,000 Sq.mtrs., With An Installed Capacity Of 7.2 Million Sq.mtrs. Of Laminates And 90,000 Doors Per Annum. Bloom Dekor Limited Has Earned Its Brand Image As A Premier Laminate Maker In The Country And Has Been The Recipient Of The Plexconcil Best Exporter Award For Six Consecutive Years Awarded By The Government Of India.

Spacewood

Venture Round in 2012
Spacewood is India's leading manufacturer of modular furniture, specializing in complete solutions for modular kitchens, home furniture, office furniture, and institutional needs. Based in Nagpur, its state-of-the-art factory spans 15 acres and employs advanced European technology for membrane pressing, lacquering, and melamine lamination. Annually, Spacewood produces approximately 100,000 kitchen cabinets, 30,000 bedroom sets, and 50,000 workstations, catering to both residential and commercial markets.

Timbor Home

Venture Round in 2007
Timbor Home Limited is a manufacturer and retailer of home furniture, modular kitchens, and doors in India, established in 2000 and headquartered in Ahmedabad. The company offers a diverse range of products, including customized modular kitchens, bedroom furniture such as wardrobes and beds, dining sets, and various living room furnishings. Timbor Home markets its products under several brand names: Timbor Cucine for modular kitchens, Timbor Doors for doors and door frames, Timbor Home for general home furniture, and IKI Kitchens for high-end kitchen solutions. Utilizing advanced Italian technology in its manufacturing processes, Timbor Home ensures that its products meet international design standards and environmental norms. The company operates a distribution network primarily through franchisee stores across India, reinforcing its presence in the competitive furniture market. Timbor Home is recognized for its commitment to quality and durability in its offerings.

Hanung Toys & Textiles

Venture Round in 2006
Hanung Toys & Textiles Ltd. is a prominent manufacturer and exporter of soft toys and home furnishings based in India. The company specializes in a diverse range of products, including stuffed toys such as animals, dolls, and shaped cushions, as well as various home textiles like bed linen, upholstery, table linen, and window curtains. With production facilities equipped for both weaving and processing, Hanung has established itself as a leader in the industry, not only in the domestic market but also internationally. The company's innovative approach, particularly with shaped cushions, has significantly influenced market trends in both sectors.
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