Brand Capital

Brand Capital, established in 2005 and based in Mumbai, India, is a private equity investment firm that has played a significant role in building over 850 indigenous brands over the past decade. The firm has introduced innovative print advertising concepts, such as jackets and panorama adverts, that have been widely adopted in the industry. With a focus on creating brand value rather than merely financial returns, Brand Capital contributes intellectual capital to aid in brand strategy development and media planning. Its investments span a diverse range of sectors, including education technology, financial technology, health technology, retail, fast-moving consumer goods, consumer durables, real estate, and health and wellness. The firm's current invested value is approximately USD 2.5 billion, reflecting its commitment to disruptive innovation and leveraging the media properties of The Times Group.

Sandeep Goyal

Director, North

Shrenik Khasgiwala

Director

Vish Sathappan

Director, South

Sanjay Sondhi

Associate Vice President

Sam Subramaniam

CEO

Puneet Suri

Director, North

Rajat Tandon

Director and National Head - Brand Estate

Srini Vudayagiri

President, The Times Group and Head, Brand Capital

Sreenivasulu Vudayagiri

President The Times Group and Head, Brand Capital

Past deals in Fruits and Vegetables

KisanKonnect

Series A in 2025
KisanKonnect operates as a farmer-producer company focused on delivering fresh and hygienic fruits and vegetables directly from farmers to consumers. By leveraging an integrated farming system, KisanKonnect collaborates with a network of 5,000 farmers and employs village-level collection centers to streamline the supply chain. This model not only eliminates intermediaries but also ensures that consumers in Mumbai and Pune receive safe and fresh produce promptly. Additionally, the company emphasizes regenerative agricultural practices, which support farmers in maintaining healthy soil, thereby enhancing the quality of the produce. KisanKonnect's approach addresses supply chain inefficiencies while promoting sustainable agricultural methods.

Liberate Foods

Venture Round in 2024
We are passionate about sustainability and food choices - put them together and you have the recipe to disrupt and shake things up! Better for You, Better for the Planet. Let's Liberate Food!

Satvaras

Venture Round in 2020
Satvaras is a food processing company specializing in the production of natural and fresh cold-pressed fruit and vegetable juices. The company employs a hydraulic press juicer to extract juice directly from the pulp, resulting in beverages that retain a higher concentration of vital nutrients and enzymes. Satvaras offers a subscription-based model that allows customers to choose their preferred juice plans, ensuring a daily intake of nutritious options. Their products are free from added preservatives and sugars, emphasizing the commitment to providing fresh and healthy juice alternatives.

Sresta

Series B in 2017
In the backdrop of excessive and harmful usage of pesticides began the story of Sresta. In 1992, when our founder, Raj Seelam was working in an agricultural products company he observed the alarming use and spread of chemical usage on farms,and the deep impact it had on rural indebtedness. Investment in pesticides and synthetic fertilizers meant farmers had to borrow money, which in turn was affecting the very sustainability of the farmer’s life and standard of living. This sowed the seeds for us at Sresta. With a group of inspired colleagues, we set out on a lifelong journey of passion and commitment. We named our products 24 Mantra. Delving into the ancient Upanishads of India and sourcing from the Rig Veda, we drew upon the primary elements of nature. Tvam Bhumir Apo Analo Anilo Nabha – You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food. Sresta took small steps starting 2004. With the focus on creating means of sustainability for the farmers, we set about addressing two key areas- farmers and the products. For the farmers our efforts addressed issues of creating communities for farmers who are committed to the cause of organic farming, ensuring continuing means of livelihood and building mutually beneficial relationships with the farmers. For products we adopted a unique farm to fork approach to ensure farmers produce 100% Organic products and the same was brought to our customers. It has been a challenging journey from 2004 to now… Today 25,000 farmers cultivate 1,50,000 acres across 15 States. And our goal is to expand this circle of sustainability by reaching 500,000 acres under Organic farming by 2020.

Tazasabzi

Venture Round in 2016
Tazasabzi has been into home delivery service of fruits and vegetables from Jan 1st 2015. Their current monthly revenue has exceeded Rs5.5 lacs and they deliver close to 50 orders/day. They look for angel funding to expand in Jaipur and in other cities further. Yes,there is nothing new in this idea but they think that what matters is implementation which needs to be done taking care of exactly what customer wants.

Khushi Foods

Venture Round in 2013
Khushi Foods Ltd., based in Ahmedabad, Gujarat, is a leading manufacturer and exporter in India, specializing in a diverse array of dehydrated vegetables, dry fruits, agricultural commodities, and various spice products, including chili and turmeric. Established in 2007, the company has developed significant expertise in the production and export of these goods, handling approximately 3,000 metric tons annually. Under the leadership of Mr. Rajendra B. Sharma, Khushi Foods has positioned itself at the forefront of the industry, delivering high-quality spices and food products to meet customer demands.

JVL Agro

Venture Round in 2013
JVL Agro Industries Limited, based in Varanasi, India, was established in 1989 and initially operated under the name Jhunjhunwala Vanaspati Limited until its rebranding in 2008. The company specializes in the manufacture and sale of various vegetable oils and fats, including hydrogenated vegetable oil, refined oils, and rice. Its product range encompasses vanaspati ghee, mustard oil, and refined soybean oil, with notable brands such as Jhoola, JVL Royal, Payal, and Shankar. JVL Agro aims to expand its market presence from regional to global levels, focusing on both cooking media and agro-based premium food products. However, the company is currently undergoing a corporate insolvency resolution process.

Karuturi Global

Post in 2011
Karuturi Global Limited, based in Bengaluru, India, is a prominent producer and exporter of cut roses, with operations in Ethiopia, Kenya, and India. The company cultivates over 292 hectares of greenhouse space, yielding approximately 555 million stems of roses annually for high-value international markets. In addition to floriculture, Karuturi Global is involved in agriculture, producing various crops such as pulses, oilseeds, maize, rice, and sugar. The company also specializes in food processing, particularly in gherkin processing for several well-known brands. Established in 1994 and originally named Karuturi Networks Limited, the company rebranded to its current name in May 2008.

Tunip Agro Limited

Venture Round in 2010
Incorporated in September of 2004, the company started with one flavor under the classic Onjus range with distribution in two cities namely, Delhi and Mumbai. Over the years, Tunip Agro Limited has grown from strength to strength, becoming the third largest brand in the fruit-based beverages market in the country. The company has seen exponential growth and today offers 16 flavours under three different product ranges across India through over 300,000 retail outlets and 350 distributors. 2013 has been a Milestone year for the company with the inauguration of Tunip Agro Limited’s state-of-the-art manufacturing facility in Sri Lanka under its fully owned subsidiary, Tunip Lanka Pvt. Ltd. This is also the year that Onjus goes international with the expansion of distribution to neighboring countries Nepal and Sri Lanka. With the Head office in Mumbai, Tunip Agro Limited has a team of over 200 driven professionals working across the length and breadth of India.

Himalaya

Post in 2009
Himalya International is the pioneer and one of the largest and most diversified food and agribusiness companies of India. They offer a basket of All Natural products that includes Mushrooms, Dairy, French Fries & Potato Specialty products, Battered Appetizers and Ethnic Indian Snacks and Sweets.
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