Brand Capital

Brand Capital, established in 2005 and based in Mumbai, India, is a private equity investment firm that has played a significant role in building over 850 indigenous brands over the past decade. The firm has introduced innovative print advertising concepts, such as jackets and panorama adverts, that have been widely adopted in the industry. With a focus on creating brand value rather than merely financial returns, Brand Capital contributes intellectual capital to aid in brand strategy development and media planning. Its investments span a diverse range of sectors, including education technology, financial technology, health technology, retail, fast-moving consumer goods, consumer durables, real estate, and health and wellness. The firm's current invested value is approximately USD 2.5 billion, reflecting its commitment to disruptive innovation and leveraging the media properties of The Times Group.