Blume Ventures is an early-stage venture capital firm based in Mumbai, India, founded in 2010. It specializes in providing pre-Series A and early-stage funding to technology-focused and technology-enabled ventures across various sectors, including business products, healthcare, financial services, and e-commerce. Blume Ventures typically acts as the first institutional investor in its portfolio companies and maintains a long-term investment horizon of about 8 to 10 years. The firm advocates for a collaborative investment approach, often co-investing with like-minded angel investors and seed funds. In addition to funding, Blume Ventures supports startup founders through a comprehensive platform that offers assistance in areas such as talent acquisition and operational scaling, ensuring that its portfolio companies receive the necessary resources to thrive in competitive markets.
Wify is a technology-driven startup focused on home improvement services, specifically designed to enhance the post-purchase consumer experience for brands. The platform assists companies in managing various aspects of the product life cycle, starting from initial assembly and installation to after-sales support and warranty management. By employing skilled professionals for final assembly and installation, Wify ensures high-quality service. Additionally, the platform offers real-time tracking and customer support services, enabling brands to effectively deliver post-sales assistance to their customers.
Salty
Seed Round in 2024
We are making fashion accessible to women across India. At Salty, we bring forward the trendiest and most affordable fashion accessories for everyday wear
GreyOrange
Series D in 2023
GreyOrange is a global company that specializes in modernizing order fulfillment through the integration of artificial intelligence and robotics. Its platform, powered by the GreyMatter operating system, utilizes predictive and real-time data to optimize warehouse operations, enabling seamless cooperation between mobile robots and human workers. This system is designed to enhance agility, accuracy, and efficiency in order fulfillment for retailers, warehouse operators, and logistics providers. By leveraging advanced technology, GreyOrange aims to help organizations improve productivity, reduce costs, and enhance customer satisfaction in an increasingly demanding market. The company operates in key regions including the United States, Singapore, Germany, Japan, and India.
Freakins
Seed Round in 2023
Freakins is a denim clothing brand that targets Generation Z by offering a unique approach to denim wear for both men and women. The company focuses on combining bold designs with comfort, ensuring that their apparel meets the diverse needs and body shapes of their customers. Freakins is committed to providing a constant variety in fashion, releasing new products weekly. Their designs are created and manufactured in-house, and they primarily sell through direct-to-consumer channels and online marketplaces, allowing them to maintain a close connection with their audience and respond promptly to fashion trends.
Relove
Pre Seed Round in 2022
Relove is a technology platform that specializes in providing resale solutions for fashion brands. By enabling brands to implement peer-to-peer resale options, Relove helps them acquire new customers and foster customer loyalty. The platform offers a comprehensive suite of tools for managing the resale process, including technology integration, listing approvals, shipping, communication, customer care, and traceability. This end-to-end management system allows brands to effectively expand their consumer base while enhancing their sustainability practices through the promotion of second-hand sales.
Wify
Seed Round in 2022
Wify is a technology-driven startup focused on home improvement services, specifically designed to enhance the post-purchase consumer experience for brands. The platform assists companies in managing various aspects of the product life cycle, starting from initial assembly and installation to after-sales support and warranty management. By employing skilled professionals for final assembly and installation, Wify ensures high-quality service. Additionally, the platform offers real-time tracking and customer support services, enabling brands to effectively deliver post-sales assistance to their customers.
SuperK
Seed Round in 2022
SuperK is a technology-driven platform focused on empowering local entrepreneurs to establish and operate mini supermarkets. By providing essential tools and resources, SuperK connects small business owners with the grocery retail sector, facilitating a streamlined process for launching and managing convenience stores. The platform enhances operational efficiency through advanced inventory management and customer insights, enabling entrepreneurs to meet the growing demand for accessible neighborhood grocery stores. Additionally, SuperK offers rebranding services for existing small-format retail stores, equipping them with procurement advantages, technological systems, and marketing support. This approach not only promotes business growth and sustainability but also improves the overall grocery shopping experience compared to traditional local stores.
IppoPay
Seed Round in 2022
IppoPay is a payment aggregator that provides businesses with tools to efficiently collect and manage customer payments through various channels, including payment links, invoices, subscriptions, and social commerce. The company offers a comprehensive suite of services, such as payment gateways, point-of-sale systems, and merchant accounts, catering primarily to sectors like retail, e-commerce, education, and small enterprises. IppoPay's platform facilitates seamless transactions by supporting multiple payment methods, including UPI, credit cards, debit cards, and net banking. Additionally, the platform features developer-friendly APIs for easy integration, allowing businesses to manage their banking transactions effectively while enhancing the speed and convenience of payment processing.
Living Food
Series A in 2022
Living Food specializes in the development of packaged food and beverage brands aimed at delivering fresh, clean, and credible food options. The company offers a diverse range of healthy, preservative-free products, including bread, dressings, dips, pasta, and juices. By sourcing ingredients from farmers, bakers, brewers, chefs, and artisans, Living Food enables customers to enjoy sustainable and chemical-free food products. Additionally, the company emphasizes environmental responsibility in its operations, contributing positively to ecological well-being.
LoveLocal (formerly m.Paani)
Series B in 2021
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!
Milkbasket
Series B in 2020
Milkbasket, launched in early 2015, is India's first and largest micro-delivery service for daily essentials. The platform caters to household grocery needs by offering over 6,000 products across more than 13 categories, including milk, bread, eggs, and juices. Milkbasket has introduced innovative features such as flexi-ordering and contactless deliveries, allowing customers to modify their orders until midnight and receive silent deliveries by 7 am the next morning. This convenient service is operational in over 20 cities, including major urban centers like Delhi NCR, Bangalore, Hyderabad, Chennai, Jaipur, and Ahmedabad, with plans for further expansion into Tier I and Tier II cities. Backed by Reliance, Milkbasket aims to provide a hassle-free grocery shopping experience while helping users manage their daily expenses and streamline repeat orders.
LoveLocal (formerly m.Paani)
Series A in 2019
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!
Perromart
Seed Round in 2019
PerroMart SG is a retailer based in Singapore, specializing in pet products for cats and dogs. Founded in 2015, the company operates primarily as an online pet supply store, offering a wide range of items including food, treats, toys, healthcare products, hygiene items, and accessories. In addition to selling pet supplies, PerroMart provides a platform for services such as dog training, grooming, boarding, and adoption, aiming to enhance the overall well-being of pets. Their delivery service ensures that customers receive products conveniently at their doorstep.
Milkbasket
Series B in 2019
Milkbasket, launched in early 2015, is India's first and largest micro-delivery service for daily essentials. The platform caters to household grocery needs by offering over 6,000 products across more than 13 categories, including milk, bread, eggs, and juices. Milkbasket has introduced innovative features such as flexi-ordering and contactless deliveries, allowing customers to modify their orders until midnight and receive silent deliveries by 7 am the next morning. This convenient service is operational in over 20 cities, including major urban centers like Delhi NCR, Bangalore, Hyderabad, Chennai, Jaipur, and Ahmedabad, with plans for further expansion into Tier I and Tier II cities. Backed by Reliance, Milkbasket aims to provide a hassle-free grocery shopping experience while helping users manage their daily expenses and streamline repeat orders.
Dunzo
Corporate Round in 2019
Dunzo is a hyper-local delivery app based in Bengaluru, India, that connects users with nearby delivery partners to facilitate the swift delivery of various items, including groceries, food, medicines, and pet supplies. Founded in 2015 by Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, and Mukund Jha, the platform aims to enhance the retail landscape by providing micro, small, and medium-sized enterprises (MSMEs) with digital tools to streamline eCommerce operations. In addition to delivery services, Dunzo offers a concierge feature that allows users to manage their everyday tasks and collaborate on to-do lists by connecting them with merchants and service providers. The company has attracted investment from notable backers, including Google and Alteria Capital.
Little Black Book
Series A in 2019
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.
The Wedding Brigade
Seed Round in 2019
The Wedding Brigade operates an online marketplace that specializes in wedding apparel and related services. They feature a vast collection of traditional attire, including lehengas, sarees, anarkalis, and trendy kurtas. The platform is designed to simplify the wedding planning process by offering a curated selection of vendors, including photographers, makeup artists, and venues. By handpicking each vendor, The Wedding Brigade ensures that customers receive high-quality options for their special day.
Dunzo
Series C in 2019
Dunzo is a hyper-local delivery app based in Bengaluru, India, that connects users with nearby delivery partners to facilitate the swift delivery of various items, including groceries, food, medicines, and pet supplies. Founded in 2015 by Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, and Mukund Jha, the platform aims to enhance the retail landscape by providing micro, small, and medium-sized enterprises (MSMEs) with digital tools to streamline eCommerce operations. In addition to delivery services, Dunzo offers a concierge feature that allows users to manage their everyday tasks and collaborate on to-do lists by connecting them with merchants and service providers. The company has attracted investment from notable backers, including Google and Alteria Capital.
Milkbasket
Series A in 2018
Milkbasket, launched in early 2015, is India's first and largest micro-delivery service for daily essentials. The platform caters to household grocery needs by offering over 6,000 products across more than 13 categories, including milk, bread, eggs, and juices. Milkbasket has introduced innovative features such as flexi-ordering and contactless deliveries, allowing customers to modify their orders until midnight and receive silent deliveries by 7 am the next morning. This convenient service is operational in over 20 cities, including major urban centers like Delhi NCR, Bangalore, Hyderabad, Chennai, Jaipur, and Ahmedabad, with plans for further expansion into Tier I and Tier II cities. Backed by Reliance, Milkbasket aims to provide a hassle-free grocery shopping experience while helping users manage their daily expenses and streamline repeat orders.
Spinny
Debt Financing in 2018
Spinny is a technology-driven platform that facilitates the buying and selling of used cars, aiming to create a trustworthy and straightforward experience in the Indian automotive market. Established in 2015 and headquartered in Gurgaon, Haryana, Spinny operates on a full-stack business model that emphasizes value, transparency, and simplicity for its customers. The platform offers a curated selection of pre-owned vehicles, complete with detailed information, and provides features such as test drives and a five-day money-back guarantee. This approach allows car owners to easily list their vehicles while potential buyers benefit from a clear and uncomplicated purchasing process. Spinny's mission is to help customers find cars that align with their aspirations.
GreyOrange
Series C in 2018
GreyOrange is a global company that specializes in modernizing order fulfillment through the integration of artificial intelligence and robotics. Its platform, powered by the GreyMatter operating system, utilizes predictive and real-time data to optimize warehouse operations, enabling seamless cooperation between mobile robots and human workers. This system is designed to enhance agility, accuracy, and efficiency in order fulfillment for retailers, warehouse operators, and logistics providers. By leveraging advanced technology, GreyOrange aims to help organizations improve productivity, reduce costs, and enhance customer satisfaction in an increasingly demanding market. The company operates in key regions including the United States, Singapore, Germany, Japan, and India.
Manufactured
Seed Round in 2018
Manufactured is a global company that specializes in manufacturing, financing, and distributing products across 20 industries in 25 countries. Since its inception in 2019, it has successfully managed over $140 million in gross merchandise value. The company offers an inventory success platform that provides tailored manufacturing and financing solutions for both B2B and direct-to-consumer clients. Its services include inventory financing, purchase order financing, and factoring, all designed to help businesses manage cash flow effectively and prevent inventory stockouts. Additionally, Manufactured assists clients in procuring large wholesale orders and offers comprehensive sourcing and supply chain management services, thereby enabling businesses to optimize their manufacturing processes.
Milkbasket
Series A in 2018
Milkbasket, launched in early 2015, is India's first and largest micro-delivery service for daily essentials. The platform caters to household grocery needs by offering over 6,000 products across more than 13 categories, including milk, bread, eggs, and juices. Milkbasket has introduced innovative features such as flexi-ordering and contactless deliveries, allowing customers to modify their orders until midnight and receive silent deliveries by 7 am the next morning. This convenient service is operational in over 20 cities, including major urban centers like Delhi NCR, Bangalore, Hyderabad, Chennai, Jaipur, and Ahmedabad, with plans for further expansion into Tier I and Tier II cities. Backed by Reliance, Milkbasket aims to provide a hassle-free grocery shopping experience while helping users manage their daily expenses and streamline repeat orders.
Manufactured
Pre Seed Round in 2018
Manufactured is a global company that specializes in manufacturing, financing, and distributing products across 20 industries in 25 countries. Since its inception in 2019, it has successfully managed over $140 million in gross merchandise value. The company offers an inventory success platform that provides tailored manufacturing and financing solutions for both B2B and direct-to-consumer clients. Its services include inventory financing, purchase order financing, and factoring, all designed to help businesses manage cash flow effectively and prevent inventory stockouts. Additionally, Manufactured assists clients in procuring large wholesale orders and offers comprehensive sourcing and supply chain management services, thereby enabling businesses to optimize their manufacturing processes.
The Wedding Brigade
Venture Round in 2018
The Wedding Brigade operates an online marketplace that specializes in wedding apparel and related services. They feature a vast collection of traditional attire, including lehengas, sarees, anarkalis, and trendy kurtas. The platform is designed to simplify the wedding planning process by offering a curated selection of vendors, including photographers, makeup artists, and venues. By handpicking each vendor, The Wedding Brigade ensures that customers receive high-quality options for their special day.
Dunzo
Series B in 2017
Dunzo is a hyper-local delivery app based in Bengaluru, India, that connects users with nearby delivery partners to facilitate the swift delivery of various items, including groceries, food, medicines, and pet supplies. Founded in 2015 by Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, and Mukund Jha, the platform aims to enhance the retail landscape by providing micro, small, and medium-sized enterprises (MSMEs) with digital tools to streamline eCommerce operations. In addition to delivery services, Dunzo offers a concierge feature that allows users to manage their everyday tasks and collaborate on to-do lists by connecting them with merchants and service providers. The company has attracted investment from notable backers, including Google and Alteria Capital.
Little Black Book
Venture Round in 2017
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.
Milkbasket
Seed Round in 2017
Milkbasket, launched in early 2015, is India's first and largest micro-delivery service for daily essentials. The platform caters to household grocery needs by offering over 6,000 products across more than 13 categories, including milk, bread, eggs, and juices. Milkbasket has introduced innovative features such as flexi-ordering and contactless deliveries, allowing customers to modify their orders until midnight and receive silent deliveries by 7 am the next morning. This convenient service is operational in over 20 cities, including major urban centers like Delhi NCR, Bangalore, Hyderabad, Chennai, Jaipur, and Ahmedabad, with plans for further expansion into Tier I and Tier II cities. Backed by Reliance, Milkbasket aims to provide a hassle-free grocery shopping experience while helping users manage their daily expenses and streamline repeat orders.
Spinny
Seed Round in 2017
Spinny is a technology-driven platform that facilitates the buying and selling of used cars, aiming to create a trustworthy and straightforward experience in the Indian automotive market. Established in 2015 and headquartered in Gurgaon, Haryana, Spinny operates on a full-stack business model that emphasizes value, transparency, and simplicity for its customers. The platform offers a curated selection of pre-owned vehicles, complete with detailed information, and provides features such as test drives and a five-day money-back guarantee. This approach allows car owners to easily list their vehicles while potential buyers benefit from a clear and uncomplicated purchasing process. Spinny's mission is to help customers find cars that align with their aspirations.
sourceeasy
Seed Round in 2016
Sourceeasy is building a global framework to power apparel manufacturing and distribution. That framework consists of: - digitizing styles and its components to a mix-and-match array. - powering volume to create predictable vendor and factory behavior. - building a SaaS platform to automate manufacturing and distribution of apparel. The Sourceeasy platform indexes every style of clothing we make the first time and puts it on "Speed Dial" to vendors, turning garment production into a simple mouse click. We turn small batch, quick turn manufacturing into a predictable, repeatable, scalable process for Brands and Retailers in the $300B Fast Fashion Industry. Sourceasy was launched by Pranay Srinivasan, and Chirag Chamoli, in March 2013 and is operated from San Francisco, New York, Los Angeles, Shanghai, Hyderabad and Ho Chi Minh City.
The Wedding Brigade
Seed Round in 2016
The Wedding Brigade operates an online marketplace that specializes in wedding apparel and related services. They feature a vast collection of traditional attire, including lehengas, sarees, anarkalis, and trendy kurtas. The platform is designed to simplify the wedding planning process by offering a curated selection of vendors, including photographers, makeup artists, and venues. By handpicking each vendor, The Wedding Brigade ensures that customers receive high-quality options for their special day.
LoveLocal (formerly m.Paani)
Seed Round in 2016
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!
Dunzo
Seed Round in 2016
Dunzo is a hyper-local delivery app based in Bengaluru, India, that connects users with nearby delivery partners to facilitate the swift delivery of various items, including groceries, food, medicines, and pet supplies. Founded in 2015 by Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, and Mukund Jha, the platform aims to enhance the retail landscape by providing micro, small, and medium-sized enterprises (MSMEs) with digital tools to streamline eCommerce operations. In addition to delivery services, Dunzo offers a concierge feature that allows users to manage their everyday tasks and collaborate on to-do lists by connecting them with merchants and service providers. The company has attracted investment from notable backers, including Google and Alteria Capital.
SnapBizz CloudTech
Venture Round in 2016
SnapBizz Cloudtech Pvt. Ltd. is a Bengaluru-based company established in 2012 that specializes in cloud-based solutions for the fast-moving consumer goods (FMCG) sector. The company develops retail billing software designed to enhance the operations of kirana stores. Its offerings include snap billing, snap order, and snap inventory functionalities, which facilitate online product ordering and streamline customer relationship and stock management. Additionally, SnapBizz enables retailers to showcase brand offers and discounts, as well as to communicate promotions directly to customers via SMS. Through these innovative solutions, SnapBizz Cloudtech aims to improve the efficiency and profitability of small retailers in the FMCG market.
DataWeave
Seed Round in 2016
DataWeave specializes in building data products that leverage publicly available information from the web to deliver actionable insights for businesses. The company operates primarily in two areas: Retail Intelligence and Brand Analytics. Its Retail Intelligence solution provides real-time analytics at scale, enabling clients to make informed decisions regarding pricing, assortment, and promotions through features such as pricing and assortment intelligence, promotion analysis, and catalog benchmarking. Meanwhile, the Brand Analytics solution equips brands with insights into their online projections, offering services like pricing violation checks and momentum analytics that help understand product demand and competitive positioning. By aggregating, curating, and analyzing vast amounts of unstructured data, DataWeave empowers retailers and brands to monitor competition, optimize offerings, and enhance customer engagement through accessible dashboards and reports.
GreyOrange
Series B in 2015
GreyOrange is a global company that specializes in modernizing order fulfillment through the integration of artificial intelligence and robotics. Its platform, powered by the GreyMatter operating system, utilizes predictive and real-time data to optimize warehouse operations, enabling seamless cooperation between mobile robots and human workers. This system is designed to enhance agility, accuracy, and efficiency in order fulfillment for retailers, warehouse operators, and logistics providers. By leveraging advanced technology, GreyOrange aims to help organizations improve productivity, reduce costs, and enhance customer satisfaction in an increasingly demanding market. The company operates in key regions including the United States, Singapore, Germany, Japan, and India.
VoxPop Clothing
Seed Round in 2014
Vox Pop Clothing is not just an apparel company; we are a whole new culture that’s ready to emerge. They believe that at the core of fashion lies expression. That’s the very reason behind our brand name: VOX POP, which means 'voice of the people'. True to its name, they are a collage of unique expressions, designed for people who can speak their mind and wear their attitude. And every time someone chooses a Vox Pop tee, they become a part of a community of believers for the same cause. It’s an iconic tribute to all the symbols and images that the world admires.
Instamojo
Series A in 2014
Instamojo is a digital payments and e-commerce platform that addresses the needs of micro, small, and medium enterprises (MSMEs) in India. Over the past decade, the company has empowered more than a million businesses by providing an easy-to-use solution for buying and selling items online. Its platform supports merchants in showcasing products, collecting orders, tracking sales, connecting with customers, and managing shipping and other business operations. With a focus on leveraging technology, data, and design, Instamojo aims to enhance the entrepreneurial spirit in India and revolutionize the direct-to-consumer market by tailoring its services to meet the diverse needs of sellers.
GiftCardsIndia
Venture Round in 2014
GCI first began as a single destination to purchase gift vouchers and certificates called www.giftcardsindia.in. Since then we have evolved our busines to include products, technology and distribution in the prepaid vertical. GCI has partnered with over 300 brands to empower their prepaid products within GCI's 25,000 points of sale distribution network. GCI has also created a series of its own prepaid products.
Pescafresh
Seed Round in 2014
Pescafresh is a seafood distribution and retailing company based in Mumbai, Maharashtra, founded in 2004. The company specializes in delivering fresh and customized seafood, including seawater and freshwater fish, shellfish, and various meat products such as chicken, mutton, and pork deli meats. Pescafresh emphasizes quality by ensuring that all its products are FSSAI approved and adhere to HACCP principles. The company aims to provide consumers with the convenience of enjoying fresh, high-quality seafood and meat delivered directly to their doorsteps, reflecting its commitment to freshness and customer satisfaction.
Instamojo
Seed Round in 2013
Instamojo is a digital payments and e-commerce platform that addresses the needs of micro, small, and medium enterprises (MSMEs) in India. Over the past decade, the company has empowered more than a million businesses by providing an easy-to-use solution for buying and selling items online. Its platform supports merchants in showcasing products, collecting orders, tracking sales, connecting with customers, and managing shipping and other business operations. With a focus on leveraging technology, data, and design, Instamojo aims to enhance the entrepreneurial spirit in India and revolutionize the direct-to-consumer market by tailoring its services to meet the diverse needs of sellers.
Bedbathmore.com
Series A in 2013
BedBathMore provides the best bedsheet collection in India. Products of high quality delivered to your doorstep. Check it out and find something for your home.
DataWeave
Seed Round in 2013
DataWeave specializes in building data products that leverage publicly available information from the web to deliver actionable insights for businesses. The company operates primarily in two areas: Retail Intelligence and Brand Analytics. Its Retail Intelligence solution provides real-time analytics at scale, enabling clients to make informed decisions regarding pricing, assortment, and promotions through features such as pricing and assortment intelligence, promotion analysis, and catalog benchmarking. Meanwhile, the Brand Analytics solution equips brands with insights into their online projections, offering services like pricing violation checks and momentum analytics that help understand product demand and competitive positioning. By aggregating, curating, and analyzing vast amounts of unstructured data, DataWeave empowers retailers and brands to monitor competition, optimize offerings, and enhance customer engagement through accessible dashboards and reports.
Skoolshop
Seed Round in 2013
SkoolShop.com is a portal that brings together products related to School and Education operating on both, B2B and B2C models.SkoolShop.com is a Mumbai based company founded by two HBS alumni, Satya Raghavan and Anusha Mahalingam. Satya was head of marketing at Star TV before he went to Harvard Business School where he also met Anusha and SkoolShop.com took birth. Anusha was a management consultant working with the McKinsey before going to HBS.
unamia
Seed Round in 2012
At unamia, they make delightful international kidswear for trendy kids and choosy parents. They offer a range of kidswear that they call kid-friendly, because it is stylish, soft and safe. A child who is wearing clothes that are airy and light is a happy child, a child who can be in the moment and celebrate life.
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