Blume Ventures

Blume Venture Advisors Pvt. Ltd. is a Mumbai-based venture capital firm established in 2010, specializing in early-stage investments in technology-focused startups across various sectors. The firm primarily targets seed to pre-Series A funding rounds, investing between $0.05 million and $0.3 million, with the capacity to double this amount through co-investments. Blume Ventures focuses on a diverse range of sectors including fintech, biotechnology, consumer internet, e-commerce, and deep tech, among others. It aims to be the first institutional investor in its portfolio companies and typically maintains a minority stake. The firm emphasizes a collaborative investment approach, often co-investing with angel investors and other venture capital firms, while also providing ongoing support and mentorship to its startups. Follow-on investments range from $0.5 million to $1.5 million, reflecting the firm's commitment to nurturing its portfolio over an investment horizon of 8 to 10 years.

Arpit Agarwal

Partner, Investment and Director

Akhilesh Agarwal

Associate Vice President

Apurva Dixit

Associate Vice President

Ashish Fafadia

Partner

Vikram Gawande

Vice President

Marmik Mankodi

Associate Vice President

Venkatesh Modi

Associate

Mudit Narain

Vice President

Sanjay Nath

Co-Founder and Managing Partner

Sajith Pai

Director

Karthik Reddy

Co-Founder and Partner

Joseph Sebastian

Associate Vice President

Past deals in Digital Marketing

Peakperformer

Seed Round in 2022
Operator of a digital coaching platform intended to transform employees into global leaders in an effective, scalable, and measurable way. The company's platform provides remote one-on-one coaching and mentoring with experienced performance coaches to overcome your leadership challenges, enabling clients to develop actionable plans to achieve stretch goals.

Glamplus

Seed Round in 2022
Glamplus offers an experience-based CRM solution for repeat engagement. Glamplus has the vision to digitize the informal economy of Salons, Spas, and Gyms and create an unified ecosystem to improve customer experience.

WebEngage

Funding Round in 2021
WebEngage is a comprehensive marketing automation and customer data platform that supports consumer businesses in enhancing revenue from both existing customers and anonymous users. It achieves this through personalized user engagement across various channels, including Email, Mobile, Web Push Notifications, In-app Messages, SMS, and social media platforms like Facebook and WhatsApp. The platform enables brands to create and execute cross-channel marketing campaigns based on data-driven user insights and intelligent user profiles. With features such as a DIY journey builder, marketers and product managers can efficiently orchestrate complex lifecycle marketing campaigns, allowing for rapid execution and management at scale. Additionally, WebEngage provides extensive product and marketing analytics, facilitating effective tracking of growth metrics and campaign performance.

Leverage Edu

Series A in 2021
Leverage Edu is an AI-enabled marketplace designed to help students with their higher education and career growth plans. It is one of India's leading/fastest growing ed-tech companies, transforming access to an exponential career growth, by democratising mentorship, breaking traditional systems, & helping the new student of today jump over the artificial high walls!

IntrCity

Series B in 2020
Manager- Corporate Communications

Leverage Edu

Venture Round in 2019
Leverage Edu is an AI-enabled marketplace designed to help students with their higher education and career growth plans. It is one of India's leading/fastest growing ed-tech companies, transforming access to an exponential career growth, by democratising mentorship, breaking traditional systems, & helping the new student of today jump over the artificial high walls!

Perromart

Seed Round in 2019
PerroMart is an O2O pet care company. Having started as an ecommerce platform, the company is now moving into an omnichannel business model to reach a larger proportion of Southeast Asia’s pet owners who still shop offline. It also looks to add new services, such as vet care and grooming, to cover the entire value chain.

Rocketium

Seed Round in 2019
Rocketium.com Technologies Private Limited operates a creative automation platform designed to enhance video and display banner creation for brands and businesses. Founded in 2015 and based in Bengaluru, India, the platform allows users to produce customized visuals, including videos and banners, aimed at improving conversions on websites and applications. Rocketium offers a variety of solutions, such as social media marketing tools that enable the creation of branded videos tailored for various networks, and promotional themes suitable for small businesses and nonprofits. Its technology is utilized by over 120,000 companies across more than 95 countries, including notable e-commerce platforms. Through its automation capabilities, Rocketium helps marketers and designers generate visually appealing content that can lead to significantly higher conversion rates.

Leverage Edu

Series A in 2019
Leverage Edu is an AI-enabled marketplace designed to help students with their higher education and career growth plans. It is one of India's leading/fastest growing ed-tech companies, transforming access to an exponential career growth, by democratising mentorship, breaking traditional systems, & helping the new student of today jump over the artificial high walls!

Rocketium

Seed Round in 2018
Rocketium.com Technologies Private Limited operates a creative automation platform designed to enhance video and display banner creation for brands and businesses. Founded in 2015 and based in Bengaluru, India, the platform allows users to produce customized visuals, including videos and banners, aimed at improving conversions on websites and applications. Rocketium offers a variety of solutions, such as social media marketing tools that enable the creation of branded videos tailored for various networks, and promotional themes suitable for small businesses and nonprofits. Its technology is utilized by over 120,000 companies across more than 95 countries, including notable e-commerce platforms. Through its automation capabilities, Rocketium helps marketers and designers generate visually appealing content that can lead to significantly higher conversion rates.

IntrCity

Series B in 2018
Manager- Corporate Communications

IntrCity

Venture Round in 2016
Manager- Corporate Communications

IntrCity

Series A in 2016
Manager- Corporate Communications

WebEngage

Seed Round in 2016
WebEngage is a comprehensive marketing automation and customer data platform that supports consumer businesses in enhancing revenue from both existing customers and anonymous users. It achieves this through personalized user engagement across various channels, including Email, Mobile, Web Push Notifications, In-app Messages, SMS, and social media platforms like Facebook and WhatsApp. The platform enables brands to create and execute cross-channel marketing campaigns based on data-driven user insights and intelligent user profiles. With features such as a DIY journey builder, marketers and product managers can efficiently orchestrate complex lifecycle marketing campaigns, allowing for rapid execution and management at scale. Additionally, WebEngage provides extensive product and marketing analytics, facilitating effective tracking of growth metrics and campaign performance.

IntrCity

Seed Round in 2015
Manager- Corporate Communications

IntrCity

Seed Round in 2014
Manager- Corporate Communications

DataWeave

Seed Round in 2013
DataWeave builds data products using publicly available data on the Web. We provide businesses with the actionable insights that resides outside the firewalls (in the public domain) through aggregation, curation and analysis of this data. We presently work in two solution areas – Retail Intelligence & Brand Analytics. Retail Intelligence Our Retail Intelligence product provides real time analytics at scale. It offers pricing and assortment intelligence, in depth product feature based analytics, promotion analysis, and catalog benchmarking and analysis. Using our real-time data and insights, clients can take decisions on pricing, assortment, and promotions quickly and confidently. Our platform is both language and geography agnostic and scales easily. Brand Analytics Our Brand Analytics product provides brands with insights into how their brand is being projected online. We have a comprehensive offering that includes Pricing Violation checks, Momentum Analytics to better understands assortments and demand indicators of their own brand as well as competitor brands, promotion analysis and Catalog quality checks.
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