BlackSheep Ventures

Anonymised is a software-as-a-service (SaaS) platform that specializes in privacy-preserving marketing solutions. The company provides a comprehensive identity and data management system that leverages federated AI technology. Its offerings include personalized content access, targeted advertising, campaign measurement, and customer analytics, all while ensuring that personal data remains on the consumer's device. This approach allows marketers to effectively engage their target audiences and measure the success of their advertising campaigns without compromising user privacy. By focusing on anonymized data, Anonymised helps clients enhance audience engagement while maintaining stringent privacy standards.

Roibox specializes in data-driven technology solutions, offering a SaaS platform that focuses on location-based advertising. The company utilizes a vast array of data, including first-party, campaign, and socio-economic information, to conduct geo-diagnostics of the marketing funnel. This process identifies and addresses mismatches to optimize advertising performance. By leveraging extensive data points, Roibox equips marketers with the tools needed to improve campaign efficiency and effectiveness, ultimately saving time for marketing teams. Their innovative approach combines data expertise with advanced technology to deliver tailored map-based solutions that cater to diverse consumer needs.

AdTonos is a programmatic audio advertising platform that connects advertisers with publishers, enabling effective digital audio campaigns. The platform offers various ad placements, including pre-rolls, mid-rolls, and real-time ad replacement for live streaming, allowing advertisers to reach a broad audience of over 15 million unique online audio listeners globally. By transforming traditional advertising methods into targeted, data-driven campaigns, AdTonos facilitates engagement across multiple channels such as podcasts, audiobooks, radio, and music streaming services. This approach not only enhances the effectiveness of advertising but also helps radio stations, podcasters, and music streaming services increase their online advertising revenues. Supported by the UK’s Department of International Trade, AdTonos is positioned for global growth and is a member of key industry associations, including IAB UK and IAB Europe.

Anonymised is a software-as-a-service (SaaS) platform that specializes in privacy-preserving marketing solutions. The company provides a comprehensive identity and data management system that leverages federated AI technology. Its offerings include personalized content access, targeted advertising, campaign measurement, and customer analytics, all while ensuring that personal data remains on the consumer's device. This approach allows marketers to effectively engage their target audiences and measure the success of their advertising campaigns without compromising user privacy. By focusing on anonymized data, Anonymised helps clients enhance audience engagement while maintaining stringent privacy standards.

Scibids Technology SAS, founded in 2016 and based in Paris, France, specializes in providing automated solutions for media buyers engaged in real-time advertising auctions. The company develops a customizable artificial intelligence platform designed to enhance digital media performance for brands. Scibids' technology focuses on automating the bidding process and optimizing budget allocation across various advertising strategies, enabling marketing professionals to improve campaign outcomes while saving time. With a commitment to privacy, Scibids operates independently without relying on third-party cookies or personal data identifiers. The company's platform is compatible with major demand-side platforms (DSPs) and is utilized by global media agencies and brands to drive performance and scale in addressable paid media channels.