Billups

Billups is a leading provider of out-of-home advertising services that aims to bridge digital experiences with physical marketing. The company utilizes a combination of patented scientific targeting, precise measurement techniques, and an AI-driven recommendation engine to enhance the effectiveness of out-of-home campaigns. By offering innovative platform technology and managed services, Billups enables advertisers and agencies to automate and attribute their campaigns similarly to digital advertising. With a global presence that includes offices in the United States, Canada, Europe, the Middle East, Southeast Asia, and Australia, Billups stands as the largest privately held technology and managed services company in North America, dedicated to helping brands connect with their audiences effectively and measure campaign impact.

Heather Billups

Co-Founder

Past deals in Advertising

Billie Media

Acquisition in 2024
Billie Media is a premium outdoor specialist agency that focused on outdoor is unique to the market and is the result of a firm.

Outsight

Acquisition in 2024
Outsight is an advertising agency that provides media buying, posters, campaign management, and marketing services.

OOH LABS

Acquisition in 2023
OOH LABS is an independent media agency that is science-driven, data-driven, and controlled by out-of-home specialists.

TAC Media

Acquisition in 2023
TAC Media specializes in out-of-home advertising.

Outchart

Acquisition in 2022
A full stack multi-component digital signage solution for outdoor and indoor display owners with unique technology for DOOH programmatic mediation.

Ads on Top

Acquisition in 2022
Ads on Top is a data-driven ad technology company that is revolutionizing the way the world buys and sells digital out-of-home media. We believe that location-based data provides brand marketers invaluable insights about consumer behavior in the real world. Our technology allows businesses to access, activate, and integrate this data seamlessly, allowing them unprecedented access to intelligent information about all location-based media. It's time we give the power of out of home advertising back to small businesses.

MacDonald Media

Acquisition in 2020
MacDonald Media is the independent media agency specializing in Out-of-Home and Non-Traditional Media. MacDonald Media provide strategy, planning, buying and reporting from offices across the country.
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