Miinto is Scandinavia's largest online fashion platform, established in 2009 to connect independent fashion boutiques and brands with consumers across Europe. The platform features a diverse catalog of clothing, footwear, and accessories for men, women, and children, allowing users to shop from over 600 retailers. Initially launched in Denmark, Miinto has successfully expanded to seven European markets, including Norway, Sweden, and the USA. The company emphasizes a sustainable fashion model and aims to enhance the shopping experience by bridging the gap between online and local retail. With a dedicated team of over 150 professionals based in various European cities, Miinto is committed to providing personalized service and fostering a meaningful connection between consumers and local boutiques.
Miinto
Venture Round in 2019
Miinto is Scandinavia's largest online fashion platform, established in 2009 to connect independent fashion boutiques and brands with consumers across Europe. The platform features a diverse catalog of clothing, footwear, and accessories for men, women, and children, allowing users to shop from over 600 retailers. Initially launched in Denmark, Miinto has successfully expanded to seven European markets, including Norway, Sweden, and the USA. The company emphasizes a sustainable fashion model and aims to enhance the shopping experience by bridging the gap between online and local retail. With a dedicated team of over 150 professionals based in various European cities, Miinto is committed to providing personalized service and fostering a meaningful connection between consumers and local boutiques.
Miinto
Acquisition in 2016
Miinto is Scandinavia's largest online fashion platform, established in 2009 to connect independent fashion boutiques and brands with consumers across Europe. The platform features a diverse catalog of clothing, footwear, and accessories for men, women, and children, allowing users to shop from over 600 retailers. Initially launched in Denmark, Miinto has successfully expanded to seven European markets, including Norway, Sweden, and the USA. The company emphasizes a sustainable fashion model and aims to enhance the shopping experience by bridging the gap between online and local retail. With a dedicated team of over 150 professionals based in various European cities, Miinto is committed to providing personalized service and fostering a meaningful connection between consumers and local boutiques.
Miinto is Scandinavia's largest online fashion platform, established in 2009 to connect independent fashion boutiques and brands with consumers across Europe. The platform features a diverse catalog of clothing, footwear, and accessories for men, women, and children, allowing users to shop from over 600 retailers. Initially launched in Denmark, Miinto has successfully expanded to seven European markets, including Norway, Sweden, and the USA. The company emphasizes a sustainable fashion model and aims to enhance the shopping experience by bridging the gap between online and local retail. With a dedicated team of over 150 professionals based in various European cities, Miinto is committed to providing personalized service and fostering a meaningful connection between consumers and local boutiques.
WhiteAway
Acquisition in 2014
WhiteAway is an online retailer based in Risskov, Denmark, specializing in home appliances. Founded in 2007 by Esben Gadsbøll, the company provides a wide range of household products, including dishwashers, washing machines, refrigerators, stoves, and personal care items. WhiteAway aims to offer consumers competitive prices and convenient shopping experiences, featuring free delivery within a few days. The company partners with well-known brands such as Miele, Bosch, Siemens, and AEG, ensuring a diverse selection of quality appliances for residential clients.
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