BDMI

BDMI is a venture capital firm headquartered in New York focused on innovative digital media technologies, products, and distribution channels in North America, Europe and Israel. BDMI concentrates on early stage investments in the digital media landscape. The company focuses predominantly on Series A and B investments, but also has a seed fund that includes about 20 companies. The initial investment range is from $500k to $3m. We look for opportunities where we can accelerate growth through BDMI’s financial and management resources and close connectivity with one or more Bertelsmann divisions. With consolidated revenues of over $25 billion, Bertelsmann is an international media company encompassing television (RTL Group), book publishing (Penguin Random House), magazine publishing (Gruner + Jahr), music (BMG) and media services (Arvato) in more than 60 countries. Due to the vast resources of Bertelsmann SE & Co. KGaA, BDMI is an investor that provides not only capital, but can also support startups by using its network of diverse contacts at Bertelsmann and in the broader media world.

Sim Blaustein

Partner

Brendan Brits

Associate

Urs Cete

Co-Founder and Managing Partner

Keith Titan

Co-Founder and Partner

Past deals in Digital Marketing

Letterhead

Seed Round in 2023
Letterhead is a digital publishing platform that simplifies the creation, distribution, and monetization of email newsletters. By automating key processes, it allows users to efficiently manage their newsletter content while integrating advertising and subscription features. The platform offers a range of customizable templates, enabling users to produce high-quality newsletters that can engage audiences effectively. With its focus on streamlining operations, Letterhead addresses the challenges of producing consistent newsletters, making it easier for users to drive revenue through ad placements and paid memberships.

Breef

Venture Round in 2022
Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Digiphy

Pre Seed Round in 2022
Digiphy operates a SaaS platform that enhances the connection between companies and consumers by transforming physical products and marketing materials into interactive digital experiences. This platform allows brands to deliver dynamic content at relevant moments, effectively turning each product into an ongoing digital marketing channel. By facilitating the collection of first-party and zero-party data, Digiphy helps businesses gain valuable insights, foster trust, and convert one-time buyers into loyal customers. The service aims to elevate brand storytelling, increase transparency, and accelerate sales while deepening consumer engagement.

Antenna

Series A in 2022
Antenna is a data and analytics startup that specializes in delivering market intelligence for direct-to-consumer subscription businesses. Its analytical platform leverages customer transaction data to offer insights on key performance metrics such as growth, churn rates, and customer retention. By providing industry benchmarks, Antenna helps brands understand what constitutes success in the subscription landscape. This enables companies to make informed strategic decisions and fosters the development of strong, long-term relationships with their customers. The focus on subscriber behavior equips brands to enhance their offerings and better meet consumer needs.

Suzy

Series C in 2020
Suzy, Inc. is a marketing technology company headquartered in New York City that specializes in creating on-demand connections between brands and consumers. The company offers a platform that harnesses insights from millions of consumers globally, providing real-time intelligence to help companies validate assumptions, develop effective marketing strategies, and enhance product offerings. Suzy's platform includes a membership program that rewards consumers for sharing their opinions and allows brands to gather feedback on products and campaigns. This direct line of communication empowers businesses to make informed decisions by accessing consumer insights instantly. Trusted by various Fortune 500 companies and innovative brands, Suzy facilitates real-time research and word-of-mouth marketing, aiding clients in understanding consumer needs and preferences effectively.

Nativo

Series B in 2019
Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

Pathmatics

Corporate Round in 2018
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad technology providers. Founded in 2009 and located in Santa Monica, California, the company offers a comprehensive suite of data covering display, social, video, mobile, and native advertising. Its Pathsource technology identifies participants in the ad serving process, providing insights into ad performance for brands, their competitors, and entire industries. This data allows users to optimize their media and marketing strategies, minimize budget waste, and anticipate competitive movements. Pathmatics' analytics power offerings for major companies like Nielsen and Kantar Media, and its insights are utilized by agencies such as Mindshare and Mediacom. Initially known as Adomic, Inc., the company rebranded to Pathmatics in 2015.

Inked Brands

Series A in 2018
Inked Brands, Inc., founded in 2007 and headquartered in Bowling Green, Kentucky, specializes in supporting brands through a range of services, including marketing, product development, fulfillment, web development, and customer support. The company focuses on enabling e-commerce by empowering influencers to monetize their social media followings, thereby creating sustainable revenue streams for both the influencers and the brands they represent.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

Pathmatics

Series A in 2016
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad technology providers. Founded in 2009 and located in Santa Monica, California, the company offers a comprehensive suite of data covering display, social, video, mobile, and native advertising. Its Pathsource technology identifies participants in the ad serving process, providing insights into ad performance for brands, their competitors, and entire industries. This data allows users to optimize their media and marketing strategies, minimize budget waste, and anticipate competitive movements. Pathmatics' analytics power offerings for major companies like Nielsen and Kantar Media, and its insights are utilized by agencies such as Mindshare and Mediacom. Initially known as Adomic, Inc., the company rebranded to Pathmatics in 2015.

Nativo

Series B in 2015
Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

Nativo

Series A in 2013
Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

Pathmatics

Seed Round in 2013
Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad technology providers. Founded in 2009 and located in Santa Monica, California, the company offers a comprehensive suite of data covering display, social, video, mobile, and native advertising. Its Pathsource technology identifies participants in the ad serving process, providing insights into ad performance for brands, their competitors, and entire industries. This data allows users to optimize their media and marketing strategies, minimize budget waste, and anticipate competitive movements. Pathmatics' analytics power offerings for major companies like Nielsen and Kantar Media, and its insights are utilized by agencies such as Mindshare and Mediacom. Initially known as Adomic, Inc., the company rebranded to Pathmatics in 2015.

Victorious

Seed Round in 2013
Victorious is a search marketing platform focused on elevating search engine optimization (SEO) as a primary marketing channel rather than a supplementary tactic. Founded in 2013 and based in Santa Monica, California, Victorious develops long-term SEO campaigns that aim to generate compounding returns on investment for clients, ultimately supporting their overarching marketing strategies and business growth. The company offers a comprehensive suite of SEO services designed to enhance online visibility and drive substantial business outcomes. By prioritizing the best interests of both clients and team members, Victorious strives to redefine SEO's role in successful business development.

Regiohelden

Series A in 2012
RegioHelden GmbH, founded in 2010 and based in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization and marketing. The company supports entrepreneurs, small businesses, and regional companies, helping them leverage the internet to enhance their visibility and reach potential customers. RegioHelden provides tools that enable local advertisers to connect with their online audience, convert leads into clients, and measure the effectiveness of their marketing campaigns. Since August 2015, it has operated as a subsidiary of Ströer SE.

Adspert

Series A in 2012
Adspert is a Berlin-based ad tech company that specializes in optimizing pay-per-click (PPC) advertising campaigns for e-commerce businesses on platforms such as Amazon, eBay, Google, and Bing. By utilizing an artificial intelligence algorithm, Adspert's bid management tool automates the optimization process, including bid adjustments, seasonal considerations, and performance forecasting. This technology helps over 300 brands and agencies globally improve their advertising performance while saving time in their daily operations. Adspert provides a reporting dashboard to track campaign performance, enabling clients to achieve their business objectives more effectively.

Regiohelden

Venture Round in 2012
RegioHelden GmbH, founded in 2010 and based in Stuttgart, Germany, specializes in online marketing services, particularly in search engine optimization and marketing. The company supports entrepreneurs, small businesses, and regional companies, helping them leverage the internet to enhance their visibility and reach potential customers. RegioHelden provides tools that enable local advertisers to connect with their online audience, convert leads into clients, and measure the effectiveness of their marketing campaigns. Since August 2015, it has operated as a subsidiary of Ströer SE.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.