iSpot.tv
iSpot.tv, Inc. is a provider of real-time analytics for television advertising, focusing on attention and conversion metrics. Its iSpot platform tracks various elements such as creatives, airings, spending, and impressions across multiple broadcast and cable networks, as well as smart TVs. The platform allows advertisers to measure consumer engagement with TV ads, assess the effectiveness of creative content, and connect ad exposures to sales through multi-touch attribution. By offering insights into audience interaction with advertisements across social and video networks, iSpot enables advertisers to refine media strategies and benchmark performance against competitors. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv caters to television brands, networks, and studios seeking precise, actionable measurement solutions for both linear and streaming television campaigns.
TVision
Venture Round in 2022
TVision is an audience measurement company that specializes in providing detailed insights into viewer engagement with television content. Founded in 2014 and headquartered in New York City, with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that reveals who is watching, what they are watching, and the level of attention being paid to both linear and streaming television. This data is crucial for advertisers, agencies, networks, streaming providers, and other data platforms, as it enables them to make informed media decisions, assess performance, create compelling content, and benchmark against competitors. By delivering real-time performance metrics, TVision helps its clients enhance advertising effectiveness and efficiency.
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