Azimut Libera Impresa

REBO is a smart water bottle developed by The Re-company, founded by former Procter & Gamble executives with a mission to create products that benefit both the planet and society. The bottle is designed to be environmentally friendly, made from recyclable stainless steel and free from hazardous chemicals. Its accompanying app tracks hydration levels and sends reminders to encourage regular water intake, promoting health and well-being. A unique feature of REBO is its integration with blockchain technology, which records each use and generates credits that are monetized through sponsorships. The funds generated support Plastic Bank, an organization that compensates individuals in underprivileged communities in emerging countries for collecting ocean-bound plastic waste, offering them a premium rate above market value to ensure sustainable income. REBO aims to make a positive impact by fostering environmental responsibility and supporting social equity. The product is also under preliminary review for Gold Standard certification, further emphasizing its commitment to sustainability.