Asics

ASICS Corporation, established in 1949 and headquartered in Kobe, Japan, specializes in manufacturing and selling sports goods, including footwear, apparel, and equipment. The company operates internationally across various regions, including Japan, the Americas, Europe, Oceania, and parts of Asia, offering its products through 989 retail stores and online platforms. ASICS markets its products under several brands, including ASICS, ASICSTIGER, and Onitsuka Tiger. The company's mission focuses on promoting healthy and active lifestyles through its offerings, while its vision emphasizes the creation of quality lifestyles through intelligent sport technology. Additionally, ASICS Ventures Corporation, founded in 2016, serves as the company's venture capital arm, investing in startups related to sports, fitness, innovative technologies, and sustainability.

Hiroaki Kageyama

President and Chief Investment Officer

Koichiro Kodama

President and CEO for North America

Past deals in Sports

LYMB.iO

Series A in 2020
LYMB.iO, operating under the name Fun With Balls GmbH, is a Munich-based company specializing in Sports-Tech. Founded in 2016, it designs and manufactures innovative sensor-based interactive sports display boards and related products. The company's flagship offering, interactiveSQUASH, transforms traditional squash courts into smart environments by integrating sensors, software, and display technologies to enhance training and gaming experiences. It tracks player movements and shots, providing immersive training modules that utilize real racquets and balls. Additionally, Fun With Balls produces interactiveRACQUETBALL, which combines immersive projection graphics with engaging gameplay, and multiBALL, a gamification tool that turns any wall into an interactive sports experience, emphasizing fitness, entertainment, and education. Through these offerings, the company aims to lead the emerging market at the intersection of sports and gaming.

Neutral

Venture Round in 2020
Neutral Co., Ltd. develops, manufactures, and sells handmade sports mouth guards. The company develops projects for university athletes. The company serves junior athletes to top athletes. The company was founded in 2014 and is headquartered in Tokyo, Japan.

Euphoria

Corporate Round in 2019
Euphoria Co., Ltd., founded in 2008 and based in Tokyo, Japan, specializes in developing cloud-based software solutions for the sports industry. The company offers ONE TAP SPORTS, a comprehensive platform designed to manage various aspects of athlete conditioning and training. This software facilitates condition management, injury tracking, training oversight, physical data measurement, treatment logging, dietary management, and monitoring of weight loss or strength changes. Euphoria's platform aims to integrate sports data with broader social issues, enabling coaches and managers to provide informed guidance and support to athletes through performance analysis that includes nutritional considerations and injury status.

Race Roster

Acquisition in 2019
Race Roster is a better registration platform for running events.

A-Champs

Angel Round in 2019
A-Champs Ltd specializes in the manufacturing and development of sports goods and wearable technology aimed at enhancing physical activity and training experiences. Founded in 2008 and based in Menlo Park, California, the company offers innovative products such as ROXs pro, a real-life gaming console designed to encourage children to engage in physical play rather than screen time. ROXs is recognized for its interactive gaming system that combines digital gaming concepts with outdoor activity, effectively drawing kids away from their screens. Additionally, A-Champs provides aerofloor, a rehabilitation tool for athletes with joint issues, and cardiocage, an interactive device utilizing light and sound stimulation for training. The company's software further assists users in tracking and analyzing their workout activities, promoting a healthier lifestyle through engaging and effective training solutions.

Euphoria

Venture Round in 2018
Euphoria Co., Ltd., founded in 2008 and based in Tokyo, Japan, specializes in developing cloud-based software solutions for the sports industry. The company offers ONE TAP SPORTS, a comprehensive platform designed to manage various aspects of athlete conditioning and training. This software facilitates condition management, injury tracking, training oversight, physical data measurement, treatment logging, dietary management, and monitoring of weight loss or strength changes. Euphoria's platform aims to integrate sports data with broader social issues, enabling coaches and managers to provide informed guidance and support to athletes through performance analysis that includes nutritional considerations and injury status.

Ookami

Series B in 2018
Ookami, Inc. is a Tokyo-based company founded in 2014 that specializes in sporting entertainment solutions. The company has developed Player!, a social sports entertainment platform that enables users to engage with their favorite sports teams, join fan communities, and access real-time game updates. Through its innovative approach, Ookami aims to enhance the sports experience by integrating social interaction with advanced technology. Additionally, the company offers various technology solutions, focusing on financial services software, application and communication software, software as a service, and online social networking services.
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