Anicut Capital

Anicut Capital is a venture capital investment firm established in 2016 and based in Chennai, India. Founded by seasoned professionals with extensive experience in commercial, private, and investment banking, the firm focuses on providing growth equity investments. Anicut Capital targets sectors such as consumer internet, direct-to-consumer brands, business-to-business services, and software-as-a-service. The firm's expertise in finance and investment positions it to effectively identify and support promising companies in these industries.

Ajay Anand

Partner

Ilayaarunachalam Balamurugan

Co-Founder, Managing Partner and Member of Investment Committee

IAS Balamurugan

Managing Partner

Adithya Bharadwaj

Vice President, Growth Equity

Ashvin Chadha

Co-Founder

Dhruv Kapoor

Partner, Growth Equity

Veenu Mittal

CFO

Harsh Mohan

Associate, Seed Fund

Ankita Poddar

Senior Associate, Private Credit

Dhruv Ranjan

Associate Vice President, Seed Fund

I A S Balamurugan

Co-Founder and Managing Partner

A. Jayaseelan

Partner, Private Credit

Past deals in Cosmetics

Pilgrim

Venture Round in 2025
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Glamyo Health

Series A in 2022
Glamyo Health is a healthcare provider focused on delivering a seamless experience for elective surgeries and cosmetic procedures. The company offers a wide range of services, including hernia treatment, gallstone treatment, laser piles treatment, sports orthopedics, liposuction, and hair transplants. In addition to surgical procedures, Glamyo Health provides diagnostic tests, health checkups, and online consultations, facilitating convenient and safe treatment options for patients. With a commitment to streamlining the healthcare experience, Glamyo Health aims to make elective procedures more accessible and hassle-free.

SUGAR Cosmetics

Series D in 2022
SUGAR Cosmetics is a Mumbai-based company that manufactures and retails a diverse range of color cosmetics. Founded in 2012, it offers products including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, and primers, as well as nail lacquers and cleansing products. The brand is recognized for its cruelty-free approach and has gained popularity among millennials, becoming one of the fastest-growing premium beauty brands in India. SUGAR Cosmetics is known for its unique packaging and appealing product offerings, catering to bold, independent women. The products are crafted in advanced facilities located in Germany, Italy, the USA, and Korea, and are available through retail stores and online platforms, allowing the brand to reach customers worldwide.

Earth Rhythm

Series A in 2022
Earth Rhythm is a direct-to-consumer personal care brand based in India, specializing in professional-grade products for haircare, skincare, and makeup. As the country's first homegrown brand to prioritize independent clinical trials and research, Earth Rhythm emphasizes smart and safe skincare solutions. The company offers a diverse range of non-toxic and plastic-free products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all formulated to address various concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Each product is developed in-house by trained cosmetic chemists, ensuring that the formulations are effective, safe, and supported by scientific research. Earth Rhythm is committed to creating products that are beneficial both for consumers and the environment.

Curatio Healthcare

Venture Round in 2017
Curatio Healthcare (I) Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in general and specialty dermatology. The company conducts extensive market research to identify the needs within the dermatology field and develops innovative solutions. Curatio's product range includes dermatology and cosmetology offerings such as skincare, baby care, and hair care products, specifically targeting issues like pigmentary disorders, acne therapy, and providing emollients and protectives. With a strong emphasis on research and development, Curatio collaborates with top research partners to create effective products that meet the daily challenges faced by dermatologists and cosmetologists.

SUGAR Cosmetics

Venture Round in 2017
SUGAR Cosmetics is a Mumbai-based company that manufactures and retails a diverse range of color cosmetics. Founded in 2012, it offers products including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, and primers, as well as nail lacquers and cleansing products. The brand is recognized for its cruelty-free approach and has gained popularity among millennials, becoming one of the fastest-growing premium beauty brands in India. SUGAR Cosmetics is known for its unique packaging and appealing product offerings, catering to bold, independent women. The products are crafted in advanced facilities located in Germany, Italy, the USA, and Korea, and are available through retail stores and online platforms, allowing the brand to reach customers worldwide.
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