Alteria Capital

Alteria Capital is a venture capital investment firm established in 2017 and based in Mumbai, India. The firm specializes in providing venture debt to innovative companies that have received substantial backing from venture capital. Alteria Capital targets a diverse range of sectors, including consumer products, consumer services, information technology, software as a service, the internet of things, technology, media and entertainment, and telecommunications. By offering venture debt, Alteria Capital aims to complement equity investments, making it a cost-effective financing option that enhances returns for stakeholders.

Ankit Agarwal

Partner

Ajay Hattangdi

Managing Partner and Co-Founder

Vinod Murali

Managing Partner and Co-Founder

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President, Investments

Past deals in Jewelry

GIVA

Series B in 2025
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Series B in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Debt Financing in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

Melorra

Venture Round in 2020
Melorra is a jewelry brand based in Bengaluru, Karnataka, founded in 2016. The company specializes in designing and retailing affordable, trendy jewelry suitable for everyday wear. By utilizing 3D printing technology, Melorra ensures an accurate and elegant finish for its products, catering to contemporary wardrobes. The brand's offerings are developed in alignment with global fashion trends, with a focus on versatility for various occasions, including casual outings, work, and parties. Melorra's collaboration between fashion stylists and jewelry designers enables the creation of light and stylish pieces that appeal to modern consumers.

Wrogn

Series E in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.

Wrogn

Debt Financing in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
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