Alteria Capital

Alteria Capital, established in 2017, is a Mumbai-based independent firm that provides venture debt financing to early and growth-stage consumer-technology companies in India. These companies are typically backed by venture capital and operate in sectors such as consumer products, consumer services, information technology, and media & entertainment. Alteria's investment strategy complements venture capital, offering a less expensive alternative to equity that can enhance stock ownership rewards.

Ankit Agarwal

Managing Partner

Jasdeep Singh Bhatia

Vice President

Sakshi Chandaliya

Senior Associate

Ajay Hattangdi

Founder and Managing Director

Yash Jain

Vice President

Vinod Murali

Co-Founder and Managing Partner

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President - Investments

Punit Shah

Managing Partner

Dhairen Tohliani

Vice President

Akshat Saxena

Senior Vice President, Investments

Past deals in Jewelry

GIVA

Series B in 2025
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Series B in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Debt Financing in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

Melorra

Venture Round in 2020
Melorra is a contemporary jewelry brand that specializes in designing and retailing affordable, trendy jewelry intended for everyday wear. Established in 2016 and headquartered in Bengaluru, Karnataka, the company utilizes advanced 3D printing technology to create pieces that offer precision and elegance. Melorra's collections are crafted to align with global fashion trends and cater to various occasions, including casual outings, work environments, and parties. The brand's focus is on producing light, stylish jewelry that complements modern wardrobes, making it accessible for customers seeking fashionable accessories without a hefty price tag.

Wrogn

Series E in 2018
Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.

Wrogn

Debt Financing in 2018
Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.
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