Alteria Capital

Alteria Capital, established in 2017, is a Mumbai-based independent firm that provides venture debt financing to early and growth-stage consumer-technology companies in India. These companies are typically backed by venture capital and operate in sectors such as consumer products, consumer services, information technology, and media & entertainment. Alteria's investment strategy complements venture capital, offering a less expensive alternative to equity that can enhance stock ownership rewards.

Ankit Agarwal

Managing Partner

Jasdeep Singh Bhatia

Vice President

Sakshi Chandaliya

Senior Associate

Ajay Hattangdi

Founder and Managing Director

Yash Jain

Vice President

Vinod Murali

Co-Founder and Managing Partner

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President - Investments

Punit Shah

Managing Partner

Dhairen Tohliani

Vice President

Akshat Saxena

Senior Vice President, Investments

Past deals in Fruits and Vegetables

WayCool

Venture Round in 2025
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Eekifoods

Series A in 2024
Eekifoods has developed a unique, proprietary vegetable-growing technology that enables the production of completely residue-free Indian and exotic vegetables. Its innovative approach allows to offer high-quality produce at near-market prices while maintaining profitability. By leveraging advanced farming techniques, we ensure that ourvegetables are grown sustainably and safely, providing consumers with fresh, healthy options.

WayCool

Debt Financing in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Clover

Debt Financing in 2020
Clover Ventures Private Limited, founded in 2017 and based in Bengaluru, India, specializes in the cultivation and distribution of high-quality fruits and vegetables. The company employs advanced cultivation techniques and technology-driven precision farming practices to enhance yield and efficiency. In addition to its cultivation efforts, Clover Ventures manages the supply chain for perishables, ensuring that products reach the market effectively. Through its focus on quality and innovation, the company aims to meet the growing demand for fresh produce in the region.

Raw Pressery

Venture Round in 2018
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

Raw Pressery

Debt Financing in 2018
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.
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