Alteria Capital

Alteria Capital, established in 2017, is a Mumbai-based independent firm that provides venture debt financing to early and growth-stage consumer-technology companies in India. These companies are typically backed by venture capital and operate in sectors such as consumer products, consumer services, information technology, and media & entertainment. Alteria's investment strategy complements venture capital, offering a less expensive alternative to equity that can enhance stock ownership rewards.

Ankit Agarwal

Managing Partner

Jasdeep Singh Bhatia

Vice President

Sakshi Chandaliya

Senior Associate

Ajay Hattangdi

Founder and Managing Director

Yash Jain

Vice President

Vinod Murali

Co-Founder and Managing Partner

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President - Investments

Punit Shah

Managing Partner

Dhairen Tohliani

Vice President

Akshat Saxena

Senior Vice President, Investments

Past deals in Food

ApnaMart

Series B in 2025
ApnaMart is an online retail store that operates as a supermart, specializing in the delivery of groceries and household essentials directly to consumers' homes. The company partners with nearby franchise stores to offer a wide range of products, including groceries and personal care items. In addition to its product offerings, ApnaMart provides a loyalty program that rewards customers for their purchases, enhancing the shopping experience. By focusing on convenience and accessibility, ApnaMart aims to streamline the grocery shopping process for its customers through effective online services and home delivery options.

WayCool

Venture Round in 2025
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Wheelocity

Debt Financing in 2024
Wheelocity is a supply chain network established in 2021, focused on addressing India's malnutrition problem by minimizing food wastage through technology-enabled solutions. As one of India's leading providers of fresh supply chain services, Wheelocity aims to reshape the fresh produce market by creating an integrated network that includes collection centers, distribution centers, dark stores, and logistics for various fresh products such as fruits, vegetables, dairy, poultry, and meat. The company processes nearly 700 tonnes of fresh food daily and employs advanced technologies like AI and IoT to enhance transparency and efficiency within its operations. By integrating all touchpoints of the supply chain, Wheelocity enables businesses to optimize inventory, maintain quality, and reduce costs, ultimately expediting the journey of food from farm to consumer while tackling the challenges of food waste and hunger in India.

Wheelocity

Series A in 2024
Wheelocity is a supply chain network established in 2021, focused on addressing India's malnutrition problem by minimizing food wastage through technology-enabled solutions. As one of India's leading providers of fresh supply chain services, Wheelocity aims to reshape the fresh produce market by creating an integrated network that includes collection centers, distribution centers, dark stores, and logistics for various fresh products such as fruits, vegetables, dairy, poultry, and meat. The company processes nearly 700 tonnes of fresh food daily and employs advanced technologies like AI and IoT to enhance transparency and efficiency within its operations. By integrating all touchpoints of the supply chain, Wheelocity enables businesses to optimize inventory, maintain quality, and reduce costs, ultimately expediting the journey of food from farm to consumer while tackling the challenges of food waste and hunger in India.

Country Delight

Debt Financing in 2024
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Country Delight

Debt Financing in 2024
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Country Delight

Series E in 2024
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Rebel Foods

Debt Financing in 2024
Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Jumbotail Technologies

Debt Financing in 2023
Jumbotail Technologies Pvt. Ltd., established in 2015 and headquartered in Bengaluru, India, operates an online marketplace that streamlines food and grocery shopping for wholesalers. The company connects tens of thousands of Kirana stores with brands and traders, offering a wide range of high-quality products. Jumbotail provides a suite of services including supply chain logistics, a mobile ordering app, point-of-sale integration, and credit solutions for shop owners. Its mission is to organize India's food and grocery ecosystem using technology, data science, and design, targeting the next billion people with unique needs. The company is led by a strong team with experience from prominent organizations like Amazon, Flipkart, and BCG.

Rebel Foods

Debt Financing in 2022
Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Floryo

Debt Financing in 2022
Floryo is a producer of customized flours that specializes in providing a range of freshly milled grains and daily household essentials. The company offers over 40 types of freshly processed flour, which are crafted to meet functional nutrition standards. Floryo's product lineup includes options made from single-grained, multi-grained, vegetable mixes, and gluten-free varieties. By focusing on freshly processed staple foods, Floryo ensures that customers have easy access to a diverse selection of flours tailored to their dietary needs and preferences.

WayCool

Debt Financing in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Curefoods

Series C in 2022
Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Curefoods

Debt Financing in 2022
Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Curefoods

Debt Financing in 2021
Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Rebel Foods

Series F in 2021
Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Country Delight

Series C in 2021
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

DealShare

Series D in 2021
DealShare is a social e-commerce startup that operates an online platform focused on multi-category consumer products, primarily targeting the growing base of users in non-metro and rural markets in India. The company aims to serve the 500 million users who are less familiar with online shopping and predominantly engage through mobile and social media. DealShare simplifies the purchasing process, allowing users to buy products with just a few clicks, and encourages them to share deals with friends. The platform features a diverse product catalog, including fruits, vegetables, grocery items, fashion accessories, and home décor. By leveraging demand aggregation and social virality, DealShare reduces operational costs and offers discounts based on group purchases, making it more affordable for users. The company emphasizes a curated assortment of products to enhance capital and price efficiency.

Jumbotail Technologies

Debt Financing in 2021
Jumbotail Technologies Pvt. Ltd., established in 2015 and headquartered in Bengaluru, India, operates an online marketplace that streamlines food and grocery shopping for wholesalers. The company connects tens of thousands of Kirana stores with brands and traders, offering a wide range of high-quality products. Jumbotail provides a suite of services including supply chain logistics, a mobile ordering app, point-of-sale integration, and credit solutions for shop owners. Its mission is to organize India's food and grocery ecosystem using technology, data science, and design, targeting the next billion people with unique needs. The company is led by a strong team with experience from prominent organizations like Amazon, Flipkart, and BCG.

DealShare

Debt Financing in 2021
DealShare is a social e-commerce startup that operates an online platform focused on multi-category consumer products, primarily targeting the growing base of users in non-metro and rural markets in India. The company aims to serve the 500 million users who are less familiar with online shopping and predominantly engage through mobile and social media. DealShare simplifies the purchasing process, allowing users to buy products with just a few clicks, and encourages them to share deals with friends. The platform features a diverse product catalog, including fruits, vegetables, grocery items, fashion accessories, and home décor. By leveraging demand aggregation and social virality, DealShare reduces operational costs and offers discounts based on group purchases, making it more affordable for users. The company emphasizes a curated assortment of products to enhance capital and price efficiency.

Clover

Debt Financing in 2020
Clover Ventures Private Limited, founded in 2017 and based in Bengaluru, India, specializes in the cultivation and distribution of high-quality fruits and vegetables. The company employs advanced cultivation techniques and technology-driven precision farming practices to enhance yield and efficiency. In addition to its cultivation efforts, Clover Ventures manages the supply chain for perishables, ensuring that products reach the market effectively. Through its focus on quality and innovation, the company aims to meet the growing demand for fresh produce in the region.

Chaayos

Debt Financing in 2020
Chaayos is India's largest chai café chain, dedicated to serving the world its daily cups of chai. The company offers a diverse range of teas, including green, herbal, and instant varieties, alongside snacks in a social setting conducive to informal meetings and gatherings. Leveraging advanced technology, Chaayos personalizes chai in over 80,000 different ways to cater to individual preferences. In addition to its physical cafés, Chaayos employs an omnichannel approach, enabling customers to enjoy fresh chai delivered to their homes in innovative heat-retaining flasks, as well as offering direct-to-consumer product delivery. This blend of personalized service and convenience positions Chaayos as a leader in the evolving beverage market.

Rebel Foods

Debt Financing in 2020
Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Little Black Book

Debt Financing in 2019
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

Country Delight

Series B in 2019
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Rebel Foods

Debt Financing in 2019
Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Raw Pressery

Venture Round in 2018
Raw Pressery is an Indian beverage company established in 2014, headquartered in Mumbai. It specializes in producing and delivering cold-pressed juices, smoothies, soups, and nut milk directly to consumers. The company sources high-quality fruits, vegetables, and nuts globally from partner farmers, ensuring organic ingredients for its clean-label products.

Raw Pressery

Debt Financing in 2018
Raw Pressery is an Indian beverage company established in 2014, headquartered in Mumbai. It specializes in producing and delivering cold-pressed juices, smoothies, soups, and nut milk directly to consumers. The company sources high-quality fruits, vegetables, and nuts globally from partner farmers, ensuring organic ingredients for its clean-label products.

Fingerlix

Debt Financing in 2018
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Fingerlix

Series B in 2017
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
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