Alteria Capital

Showroom B2B is developing a comprehensive platform aimed at transforming India's $108 billion fashion industry by directly connecting Tier 2+ clothing retailers with small to mid-scale apparel manufacturers. This innovative “Phygital” marketplace emphasizes a "Touch & Feel" selling approach, minimizing product returns through an effective distribution model. Showroom B2B creates Experience Centres for retailers, fostering confidence in their purchases by ensuring they can assess product quality firsthand. The platform enhances the business landscape by offering effective solutions in distribution, credit, logistics, and marketing, benefiting both clothing retailers through improved margins and manufacturers with opportunities for aggressive growth. By providing insightful data and tools, Showroom B2B empowers all participants in the fashion value chain to streamline operations and maximize sales.

The Souled Store Private Limited is an online retailer based in Mumbai, India, that specializes in selling a diverse range of printed apparel and accessories. Founded in 2013, the company offers products such as t-shirts, phone covers, backpacks, boxers, mugs, badges, magnets, socks, flip flops, notebooks, posters, stickers, caps, and hoodies. The Souled Store distinguishes itself by allowing customers to create personalized t-shirts and by featuring designs that reference popular culture, including movies, TV shows, sports teams, comedians, and musicians. Through its online platform, the company aims to provide unique and quirky merchandise that enables individuals to express their personal style.

Solethreads operates an online store specializing in a diverse selection of footwear, primarily focusing on flip-flops, slippers, shoes, and sandals for both men and women. The company emphasizes foot health and well-being by providing a variety of options in multiple sizes and colors, catering to customers seeking comfort and style. Through its e-commerce platform, Solethreads aims to offer a convenient shopping experience for those looking to purchase quality footwear.

Bombay Shirt Company, launched in 2012, is India's first online custom shirt brand, based in Mumbai. The company focuses on providing a personalized and hassle-free shopping experience for customers seeking custom-made shirts. It offers a range of design options that reflect contemporary sartorial trends while maintaining classic tailoring elements. Customers can either choose from the company's curated designs or provide specific requirements for complete customization, allowing them to express their individuality through their clothing. Bombay Shirt Company continually innovates with fabrics and designs to enhance the quality and aesthetic appeal of its offerings, making stylish and personalized shirts accessible at affordable prices.

DaMENSCH is a designer and manufacturer of men's apparel, established in 2018 by Anurag Saboo and Gaurav Pushkar. The company focuses on creating premium essential wear for modern men, offering a diverse product catalog that includes innerwear, tops, and bottoms such as shorts, briefs, tanks, thongs, and boxers. DaMENSCH emphasizes innovation in fashion, utilizing sustainably sourced materials and soft fabrics that provide odor control and thermoregulation. The company's mission is to redefine men's fashion by merging contemporary design with comfort and functionality.

Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.

Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.

BlissClub is a pioneering women's activewear brand focused on creating comfortable and functional apparel specifically for Indian women. The company designs products such as leggings and sports bras, addressing prevalent challenges in women's activewear related to fabric, fit, and function. By prioritizing a community-driven approach, BlissClub aims to empower women to find suitable sportswear that meets their needs, while also providing the convenience of home delivery.