MVPindex, based in Austin, Texas, operates a social media intelligence platform that enables global brands to evaluate the digital brand value of athletes, teams, and leagues. The platform employs a transparent methodology and contextual performance analysis to measure the value of sports and entertainment sponsorships, facilitating informed decision-making regarding partnerships and campaign strategies. Nearly 100 brands, media organizations, and sports entities worldwide utilize MVPindex to benchmark sponsorship performance, understand audience engagement, and assess the effectiveness of their investments. By providing precise and transparent data, MVPindex helps redefine the metrics used in investment decisions and asset value assessments within the sports and entertainment sectors.
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