Affinity Equity Partners

Affinity Equity Partners, established in 2002, is a Hong Kong-based private equity firm. It primarily comprises former UBS Capital Asia Pacific investment professionals, having spun out in 2004. The firm focuses on buyout investments in Asia-Pacific companies operating in sectors such as consumer, retail, food and beverage, healthcare services, entertainment, media, financial services, and technology.

Benny Lim

Partner and Head of Southeast Asia

Nick Speer

Partner and Head of Australia / New Zealand

Past deals in Car Rental

LOTTE Rental

Acquisition in 2024
LOTTE Rental Co Ltd is a prominent player in the domestic rental industry, specializing in a diverse range of services. The company offers car rental services alongside a variety of household items, office machines, and equipment available for rent. By providing a comprehensive selection of rental options, LOTTE Rental caters to both individual and business needs, establishing itself as a leader in the automotive and equipment rental sectors.

SK Rent a Car

Acquisition in 2024
SK Rent a Car is a car rental company.
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