Active Partners is a private equity and venture capital firm based in London, United Kingdom, established in 2004. The firm specializes in mid-venture investments, buyouts, early-stage funding, and growth capital financing, primarily focusing on the consumer, leisure, and retail sectors. Active Partners collaborates with innovative entrepreneurs, offering not only financial capital but also operational expertise and access to a robust network of contacts. This comprehensive support aims to help businesses scale and achieve long-term success.
Poolhouse is a cutting-edge, technologically advanced entertainment firm that intends to revolutionize the classic game of pool.
Limitless Travel
Series A in 2025
Limitless Travel provides holidays, tours, accommodation, and travel for people living with disability.
Coopah Running
Seed Round in 2024
Coopah Running is an application that tracks our fitness activities and provides fitness training.
Artah
Seed Round in 2024
Provider of health consultation services intended to help clients improve their energy, wellbeing and achieve the results. The company offers transformative health plans, immersive retreats and one-to-one and group coaching programmes, helping individuals to be happier, healthier and achieve more through the creation of optimal health.
Lovetovisit
Venture Round in 2024
Lovetovisit is a new digital platform for tourism and culture that promotes the discovery and booking of tickets.
TALA
Venture Round in 2024
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.
Heidi
Venture Round in 2024
Heidi is an ATOL-protected business that offers flexible, great-value ski and snowboard holiday packages to hundreds of ski resorts throughout Europe.
All Things Butter
Seed Round in 2024
All Things Butter is a food manufacturing company that specializes in providing organic butter.
Niyyah
Venture Round in 2024
Niyyah is an educational platform aimed at helping Muslims deepen their understanding of the Quran through guided learning journeys. The platform offers users bite-sized content that can be read or listened to, making it accessible and easy to integrate into daily life. With features such as personalized goal setting, authentic guidance, and a supportive community, Niyyah enables users to track their progress and engage meaningfully with their faith. The inclusion of gamified elements, like leaderboards and rewards, further enhances the user experience, motivating individuals to make significant strides toward their spiritual objectives in a practical and relevant manner.
Freja
Seed Round in 2024
Freja natural Norwegian bone broth is packed with taste and essential mood and health-boosting nutrients, helping you to live well and eat pleasantly.
Creature Comforts
Seed Round in 2023
Creature Comforts redesigns the complete vet experience, making access to care simple, pleasurable, and routine. Creature Comforts' innovative approach integrates telehealth consultations with visually appealing in-person clinics, incorporating digital technology. This strategy not only enhances the customer experience but also prioritizes the well-being of veterinary staff.
TravelLocal
Series B in 2023
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, that specializes in connecting travelers with handpicked local tour operators in nearly 100 destinations worldwide. Founded in 2010, the company offers a platform for booking tailor-made holidays, combining the expertise of local operators with the convenience of online service. TravelLocal emphasizes user safety by providing full financial protection through ATOL and ABTA certifications. To date, the company has facilitated bookings for over 50,000 clients from more than 90 source markets, highlighting its commitment to delivering personalized travel experiences while supporting local businesses.
Glowb
Seed Round in 2023
Glowb is a solar energy company focused on providing solar and battery solutions to homeowners in the United Kingdom. The company aims to simplify the adoption of clean energy by making home energy management more accessible and efficient. Glowb's mission is to deliver a seamless experience for UK homeowners through the installation of solar panels and battery systems, thereby promoting self-sufficiency and sustainability in energy use. The company emphasizes the importance of integrating technology with customer service to enhance user experience and facilitate the transition to cleaner energy solutions.
Taylor & Hart
Venture Round in 2023
Taylor & Hart Limited, based in London, specializes in creating and selling diamond engagement and wedding rings, including custom designs. With a commitment to ethical sourcing, the company offers a selection of over 100,000 GIA graded diamonds. Established in 2011, Taylor & Hart has gained recognition for its craftsmanship and innovative designs, receiving accolades such as "Best New Jeweler" in 2014. The company operates primarily online, allowing it to ship products globally. It has successfully raised over $500,000 through crowdfunding and has generated over $2 million in transactions in the past year. Taylor & Hart is distinguished by its unique trademark of setting a pink diamond inside every ring, reflecting its dedication to personalization and emotional expression in jewelry. The company has also earned a high customer satisfaction rating, with an average score of over 9.6 from more than 120 reviews.
MEplace
Seed Round in 2023
MEplace creates a new approach to children’s wellbeing and preschool education. MEplace was founded in 2019 and was headquartered in England, UK.
The Fold
Equity Crowdfunding in 2023
The Fold are working with Polly to build a contemporary fashion label that inspires and empowers the most discerning professional women.
Classified Cycling
Venture Round in 2022
A manufacturing company engaged in the development and commercialization of cycling drivetrain products, Classified Cycling develops and manufactures products for the cycling industry. The company utilizes its Powershift technology that improves on the conventional front derailleur and offers electronic shifting, which enables instantaneous shifting under full loads and with uncompromised gear ratios.
Eterlast
Seed Round in 2022
Eterlast is a Web3 company based in London, with significant operations in Barcelona, that specializes in developing branded Web3 games and experiences in collaboration with prominent media and sports organizations. The company creates customized marketplaces for non-fungible tokens (NFTs), facilitating the integration of digital assets into the metaverse. Eterlast focuses on delivering utility and value to consumers, allowing them to collect, play, earn, and access exclusive experiences. Supported by major international venture funds, Eterlast is actively engaging with leading media companies and sports intellectual property owners to expand its platform and offerings in the evolving digital landscape.
VIEVE
Series A in 2022
Vieve Ltd, founded in 2019 and located in Strathaven, United Kingdom, specializes in the online manufacture and sale of beauty care products. The brand, created by renowned artist Jamie Genevieve, emphasizes values such as inclusivity, self-expression, and positivity in its offerings. Vieve aims to connect with a diverse audience by providing makeup solutions that cater to a variety of skin tones and preferences, fostering a sense of individuality among its customers.
Plend
Seed Round in 2022
Plend is building a better way to borrow where consumers are no longer held back by credit history. Built on the belief that one size doesn’t fit all when it comes to credit, Plend was created to enable wider access to truly affordable loans, underpinned by new and innovative advances in open-banking powered credit scoring in order to create a fairer future for borrowers. The company was founded in 2020 and is based in London, England.
Code First Girls
Series A in 2022
Code First Girls is a social enterprise dedicated to increasing the representation of women in the technology sector. It offers both free and paid coding courses, training events, and advisory services for companies seeking to enhance their tech talent diversity. Over the past four years, Code First Girls has provided over £5 million worth of free tech education, teaching more than 8,000 women how to code. The organization is the largest provider of in-person coding courses for women in the UK and aims to teach 20,000 young women to code for free as part of a flagship campaign. In addition to its educational initiatives, Code First Girls collaborates with renowned companies to improve employability and social mobility for women in tech. Their alumnae have secured positions at prominent organizations, including Facebook, Twitter, and NASA, demonstrating the impact of their programs on both individual careers and the broader tech industry.
Finisterre
Equity Crowdfunding in 2022
Finisterre is a company dedicated to serving cold water surfers by designing and manufacturing a wide range of outdoor apparel suitable for chilly climates. Their product offerings include men's and women's outerwear, knitwear, trousers, sweatshirts, and a variety of surf-related gear such as wetsuits and boardshorts. Additionally, Finisterre provides accessories like hats, beanies, and socks, as well as lifestyle items such as books and artwork. Founded by Tom Kay, the company emphasizes sustainability in its product design, ensuring that each item is crafted to withstand cold conditions while promoting eco-friendly practices. Finisterre operates retail locations in London, St. Agnes, Falmouth, and Braunton.
TALA
Seed Round in 2022
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.
Subdial
Seed Round in 2021
Subdial is an online marketplace that specializes in the trading of collectible watches. The platform provides users with live market pricing for their watch collections and various trading options, including direct sales and network trades. By tracking and analyzing real-time market data, Subdial predicts sale prices and turnaround times, offering a live bid-ask spread. This approach enables customers to buy and sell luxury watches while benefiting from optimal pricing and reduced transaction costs.
TreeDots
Series A in 2021
TreeDots is a food ecosystem management solution that enhances the food supply chain by linking suppliers with food and beverage businesses. The platform focuses on reducing food waste by facilitating the sale of excess or imperfect food supplies at lower prices, ensuring that quality is not compromised. By offloading unsold inventory, TreeDots helps suppliers recover costs associated with unsold products, thereby addressing the environmental challenge of food loss. This approach not only allows suppliers to achieve cost savings and increase margins but also supports a more sustainable food industry by making these resources more accessible.
TravelLocal
Series A in 2021
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, that specializes in connecting travelers with handpicked local tour operators in nearly 100 destinations worldwide. Founded in 2010, the company offers a platform for booking tailor-made holidays, combining the expertise of local operators with the convenience of online service. TravelLocal emphasizes user safety by providing full financial protection through ATOL and ABTA certifications. To date, the company has facilitated bookings for over 50,000 clients from more than 90 source markets, highlighting its commitment to delivering personalized travel experiences while supporting local businesses.
Piglet
Venture Round in 2021
Piglet is a direct-to-consumer homeware brand behind a range of high-quality and low-maintenance linen products and other soft home goods.
Taylor & Hart
Series A in 2019
Taylor & Hart Limited, based in London, specializes in creating and selling diamond engagement and wedding rings, including custom designs. With a commitment to ethical sourcing, the company offers a selection of over 100,000 GIA graded diamonds. Established in 2011, Taylor & Hart has gained recognition for its craftsmanship and innovative designs, receiving accolades such as "Best New Jeweler" in 2014. The company operates primarily online, allowing it to ship products globally. It has successfully raised over $500,000 through crowdfunding and has generated over $2 million in transactions in the past year. Taylor & Hart is distinguished by its unique trademark of setting a pink diamond inside every ring, reflecting its dedication to personalization and emotional expression in jewelry. The company has also earned a high customer satisfaction rating, with an average score of over 9.6 from more than 120 reviews.
FixMyCar
Venture Round in 2018
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.
Chick 'n' Sours
Venture Round in 2018
Chick 'n' Sours is a restaurant chain based in Haggerston, England, specializing in herb-fed fried chicken. The establishment features a whimsical menu that includes seasonal sides, sour cocktails, local beers, and unique soft serve ice cream creations. In addition to its diverse food and drink offerings, Chick 'n' Sours emphasizes a lively atmosphere enhanced by music, creating an enjoyable dining experience for its patrons.
Context Travel
Series B in 2017
Context Travel is a company that specializes in providing educational walking tours led by experts in various fields, such as archaeology, art history, and urban planning. By connecting travelers with scholars and specialists, Context invites participants to explore the authentic aspects of a destination, moving away from typical tourist experiences. The company offers programs in cities around the world, featuring small group seminars that focus on the local culture, history, and lifestyle. Through these guided tours, participants gain insights from professors, architects, chefs, and other local authorities, allowing for a deeper understanding of each locale.
Rapha
Private Equity Round in 2017
Rapha is a cycling apparel company. Founded by Simon Mottram in London in 2004, Rapha launched with a month-long exhibition in East London’s Old Truman Brewery.
Cubits
Venture Round in 2017
Cubits, founded in 2014, aims to enhance the accessibility and usability of cryptocurrency for individuals and businesses. The company operates a blockchain-based marketplace that facilitates the secure exchange, storage, and acceptance of bitcoin through a streamlined interface. By integrating with credit card providers, Cubits offers users a fast and efficient method for buying, selling, or trading bitcoins. With a commitment to fostering mainstream adoption of cryptocurrency and blockchain technology, Cubits provides tools that empower users to engage with digital assets in a practical manner. Headquartered in Berlin and Malta, the company employs a diverse team of 51 professionals from 20 different nationalities, all contributing to its mission of creating a more inclusive financial landscape.
The Fold
Private Equity Round in 2015
The Fold are working with Polly to build a contemporary fashion label that inspires and empowers the most discerning professional women.
FixMyCar
Venture Round in 2015
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.
Honest Burgers
Private Equity Round in 2015
Honest Burgers Ltd. is a London-based restaurant chain that specializes in offering a diverse range of burgers, including options for both vegetarians and those with gluten sensitivities. Established in 2011, the company focuses on providing high-quality, affordable food and drinks, catering to various customer preferences. By prioritizing simplicity and quality, Honest Burgers has positioned itself as a well-regarded brand within the UK restaurant market, appealing to a wide audience with its commitment to delivering a satisfying dining experience.
Evans Cycles
Acquisition in 2008
Evans Cycles, established in 1921 by F.W. Evans in London, has a long-standing reputation as a quality cycle retailer. Initially recognized for building its own frames and bikes, the company received an award from the Cyclists Touring Club in 1925 for its contributions to cycle design. After a series of ownership changes, including a transition to Joseph Smith in the 1950s and later to his son Gary Smith in the 1970s, the business evolved into a specialist cycle retailer. In 1977, it relocated to The Cut in Waterloo, where it continues to operate. The store has received accolades for its design, including the Retail Week Enterprise Award in 2013. In the 1990s, Evans Cycles consolidated its previously franchised stores and launched a mail order catalogue, which expanded its reach. The growth of eCommerce further led to the establishment of an online presence, allowing Evans Cycles to offer a wider range of products to customers, enhancing its position in the competitive cycling retail market.
Soho House
Private Equity Round in 2005
Soho House Limited, founded in 1995 in London, operates a network of private members’ clubs, restaurants, cinemas, workspaces, and spas, catering primarily to individuals in the creative industries. Initially established as a single club, it has expanded its presence across Europe and North America, creating a vibrant community for its members. The company provides a range of physical and digital spaces designed for work, socializing, and creative collaboration. Its diverse offerings include membership access to various locations, hotels, and stand-alone restaurants, with the majority of its revenue generated from the North American segment. As a subsidiary of SHG Acquisition (UK) Limited, Soho House continues to evolve, aiming to connect and support its members globally.
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