Accor

Accor is a global hospitality company that operates over 821,000 rooms across approximately 50 hotel brands, catering to various market segments from luxury to economy. The company's brand portfolio includes well-known names such as Ibis, which is the largest, accounting for 35% of total rooms, followed by Mercure and Novotel. Accor's operations have shifted towards an asset-light model, with a significant portion of its earnings derived from managed and franchised hotels, particularly following the sale of most of its owned assets in 2018-2019. The company maintains a strong presence in Europe and North Africa, which collectively represent 44% of its room offerings, while Asia-Pacific accounts for 34%, the Americas for 13%, and the remaining 10% is spread across India, the Middle East, and Africa. Accor also extends its services beyond accommodation, offering entertainment, dining, coworking solutions, and business services to enhance guest experiences and operational performance.