A91 Partners

A91 Partners LLP is a venture capital firm based in Mumbai, India, founded in 2018. It focuses on early- to growth-stage investments in small- and mid-sized private companies across various sectors, including consumer, healthcare, financial services, and technology. The firm typically targets investments ranging from $10 million to $30 million, aiming to support emerging companies in India as they scale and develop their offerings. A91 Partners seeks to foster innovation and growth within its chosen sectors, emphasizing the potential of its portfolio companies to make significant impacts in their respective markets.

Kaushik Anand

Investment Partner

Gautam Mago

Co-Founder

Bharadwaj, V.T.

General Partner

Past deals in FMCG

SUGAR Cosmetics

Series D in 2022
SUGAR Cosmetics is a prominent Indian beauty brand that specializes in manufacturing and retailing color cosmetics, including lipsticks, eyeliners, foundations, blushes, and nail lacquers. Founded in 2012 and headquartered in Mumbai, the company has gained popularity among millennials for its unique branding and innovative product offerings, which are designed to cater to bold, independent women. SUGAR Cosmetics products are crafted in advanced facilities across various countries, including Germany, Italy, the USA, and Korea, ensuring high quality and performance. The brand emphasizes cruelty-free cosmetics and aims to provide solutions that match diverse Indian skin tones. It operates through a combination of retail stores and online channels, boasting over 2,500 retail outlets across more than 130 cities as of 2020. SUGAR Cosmetics is committed to expanding its presence and accessibility, aiming to reach every makeup user in India.

Soothe Healthcare

Series C in 2021
Soothe Healthcare Private Limited manufactures and markets consumer-healthcare products. It offers personal care products, which include sanitary pads for women and girls in India. The company was incorporated in 2012 and is based in Greater Noida, India.

SUGAR Cosmetics

Debt Financing in 2020
SUGAR Cosmetics is a prominent Indian beauty brand that specializes in manufacturing and retailing color cosmetics, including lipsticks, eyeliners, foundations, blushes, and nail lacquers. Founded in 2012 and headquartered in Mumbai, the company has gained popularity among millennials for its unique branding and innovative product offerings, which are designed to cater to bold, independent women. SUGAR Cosmetics products are crafted in advanced facilities across various countries, including Germany, Italy, the USA, and Korea, ensuring high quality and performance. The brand emphasizes cruelty-free cosmetics and aims to provide solutions that match diverse Indian skin tones. It operates through a combination of retail stores and online channels, boasting over 2,500 retail outlets across more than 130 cities as of 2020. SUGAR Cosmetics is committed to expanding its presence and accessibility, aiming to reach every makeup user in India.

Paper Boat

Series C in 2020
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors, offering a range of drinks such as jaljeera, aamras, and tulsi tea, along with various snack items. By combining scientific observation with a passion for authentic tastes, Paper Boat aims to provide consumers with nostalgic beverages reminiscent of their childhood. The brand collaborates with prominent companies and personalities to enhance its offerings, ensuring a unique and enjoyable experience for its customers.

Pushp Brand

Private Equity Round in 2020
Pushp Brand sells a range of CTC spices, other pure spices and blended spices and value added items such as pachan cool masala, lemon cool masala and Jaljira.

Paper Boat

Venture Round in 2019
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors, offering a range of drinks such as jaljeera, aamras, and tulsi tea, along with various snack items. By combining scientific observation with a passion for authentic tastes, Paper Boat aims to provide consumers with nostalgic beverages reminiscent of their childhood. The brand collaborates with prominent companies and personalities to enhance its offerings, ensuring a unique and enjoyable experience for its customers.

Paper Boat

Series C in 2019
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors, offering a range of drinks such as jaljeera, aamras, and tulsi tea, along with various snack items. By combining scientific observation with a passion for authentic tastes, Paper Boat aims to provide consumers with nostalgic beverages reminiscent of their childhood. The brand collaborates with prominent companies and personalities to enhance its offerings, ensuring a unique and enjoyable experience for its customers.

Paper Boat

Venture Round in 2019
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors, offering a range of drinks such as jaljeera, aamras, and tulsi tea, along with various snack items. By combining scientific observation with a passion for authentic tastes, Paper Boat aims to provide consumers with nostalgic beverages reminiscent of their childhood. The brand collaborates with prominent companies and personalities to enhance its offerings, ensuring a unique and enjoyable experience for its customers.

SUGAR Cosmetics

Venture Round in 2019
SUGAR Cosmetics is a prominent Indian beauty brand that specializes in manufacturing and retailing color cosmetics, including lipsticks, eyeliners, foundations, blushes, and nail lacquers. Founded in 2012 and headquartered in Mumbai, the company has gained popularity among millennials for its unique branding and innovative product offerings, which are designed to cater to bold, independent women. SUGAR Cosmetics products are crafted in advanced facilities across various countries, including Germany, Italy, the USA, and Korea, ensuring high quality and performance. The brand emphasizes cruelty-free cosmetics and aims to provide solutions that match diverse Indian skin tones. It operates through a combination of retail stores and online channels, boasting over 2,500 retail outlets across more than 130 cities as of 2020. SUGAR Cosmetics is committed to expanding its presence and accessibility, aiming to reach every makeup user in India.

SUGAR Cosmetics

Venture Round in 2017
SUGAR Cosmetics is a prominent Indian beauty brand that specializes in manufacturing and retailing color cosmetics, including lipsticks, eyeliners, foundations, blushes, and nail lacquers. Founded in 2012 and headquartered in Mumbai, the company has gained popularity among millennials for its unique branding and innovative product offerings, which are designed to cater to bold, independent women. SUGAR Cosmetics products are crafted in advanced facilities across various countries, including Germany, Italy, the USA, and Korea, ensuring high quality and performance. The brand emphasizes cruelty-free cosmetics and aims to provide solutions that match diverse Indian skin tones. It operates through a combination of retail stores and online channels, boasting over 2,500 retail outlets across more than 130 cities as of 2020. SUGAR Cosmetics is committed to expanding its presence and accessibility, aiming to reach every makeup user in India.
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