Azur Innovation Management

Azur Innovation Management is a venture capital firm established in 2020 and located in Casablanca, Morocco. The firm specializes in seed investments, focusing on the development of industrial ecosystems. Azur Innovation Management targets a diverse range of sectors, including agriculture, consumer products and services, manufacturing, and beauty. By investing in these areas, the firm aims to foster innovation and support the growth of emerging businesses within these industries.

Adnane Filali

Founder and Partner

Zineb Slaoui

Director of Investments

Past deals in Morocco

PrestaFreedom

Pre Seed Round in 2023
Presta Freedom is a subscription-based platform that focuses on home services, primarily starting with a monthly cleaning subscription. This innovative approach allows subscribers to access a variety of additional services through partnerships with nearly 100 providers, including dry cleaning, gardening, swimming pool maintenance, grocery shopping, and pet grooming. Founded three years ago, the startup has gained nearly a thousand recurring subscribers and employs around 100 individuals. Recently, Presta Freedom completed a significant Pre-SEED funding round, securing 1.1 million dollars to support its growth in Morocco. The company is dedicated to social impact, partnering with organizations to employ individuals in precarious situations. A key investment focus is its training academy, aimed at developing a skilled workforce for the home services sector. Presta Freedom is also leveraging technology by creating a sophisticated marketplace platform, featuring advanced tools like an intelligent checklist and an AI-powered dispatch calendar to enhance service delivery and customer experience.
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