Velocity

Velocity is a prominent financial solution provider in India, specifically catering to digitally native businesses. Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, the company seeks to reshape the landscape of banking and financial services for modern enterprises. Velocity offers a diverse array of financial services, including term loans, revenue-based financing, overdrafts, and payment solutions. It distinguishes itself by providing funding options that do not require equity dilution or personal guarantees, allowing clients to repay loans as a fixed percentage of their future revenues. This innovative approach presents an alternative to traditional venture capital and standard loans, enabling businesses to access necessary funds while maintaining greater control over their financial obligations.

Atul Khichariya

Co-Founder and Board Member

Abhiroop Medhekar

Co-Founder, Board Member and CEO

Past deals in Personal Accessories

Beauté Secrets

Debt Financing in 2024
Beauté Secrets is a supplier of beauty tools and personal care products, operating an e-commerce platform for convenient home delivery. Their extensive product range includes manicure and pedicure kits, grooming tools like tweezers and scissors, hairbrushes, oral care items, and more, catering to diverse customer needs.

Menhood

Debt Financing in 2023
Menhood is a grooming brand focused on male personal care, particularly products designed for below-the-belt grooming. The company offers a diverse range of items including specialized trimmers for sensitive areas, hygiene products tailored to male skin, and various self-care products. Menhood emphasizes cleanliness and health, providing men with the necessary tools to maintain their grooming routine. The brand primarily distributes its products through e-commerce channels, making them accessible to a wide audience.

The Clownfish

Corporate Round in 2021
The Clownfish is a manufacturer of high-quality luggage and accessories, known for its emphasis on durability, elegance, and unique design. The company specializes in a diverse range of products, including travel duffels, laptop briefcases, messenger bags, trolley bags, toiletry bags, wallets, women's clutches and handbags, backpacks, and belts. The brand is recognized for its distinctive spell-colored hues and captivating aesthetics, which appeal to a broad consumer base seeking stylish and functional travel solutions.
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