100Unicorns

9Unicorns is an accelerator program based in Mumbai, India, founded in 2020. The organization focuses on investing in very early-stage startups, providing them with the necessary resources, mentorship, and support to foster growth and innovation. By targeting nascent companies, 9Unicorns aims to nurture the entrepreneurial ecosystem in India and help startups scale their operations effectively.

Gaurav Jain

Co-Founder

Rajesh Mane

Founding Member and Partner

Past deals in FMCG

Let's Try

Seed Round in 2025
Let's Try is a producer of Indian snacks that offers a diverse range of healthier alternatives to traditional junk food. The company focuses on creating products that are both tasty and nutritious, using ingredients such as pure groundnut oil and water, while avoiding artificial flavors, colors, trans fats, and cholesterol. Their product lineup includes popular items like mixes, cookies, methi mathri, tikoni mathri, and masala namakpare, catering to a wide audience seeking flavorful snacks for break-time munching. Let's Try aims to provide innovative snack options at affordable prices, appealing to consumers who prioritize health without sacrificing taste.

Let's Try

Seed Round in 2024
Let's Try is a producer of Indian snacks that offers a diverse range of healthier alternatives to traditional junk food. The company focuses on creating products that are both tasty and nutritious, using ingredients such as pure groundnut oil and water, while avoiding artificial flavors, colors, trans fats, and cholesterol. Their product lineup includes popular items like mixes, cookies, methi mathri, tikoni mathri, and masala namakpare, catering to a wide audience seeking flavorful snacks for break-time munching. Let's Try aims to provide innovative snack options at affordable prices, appealing to consumers who prioritize health without sacrificing taste.

TagZ Foods

Seed Round in 2023
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.

actyv.ai

Seed Round in 2023
actyv.ai is an innovative B2B SaaS platform focused on transforming supply chains through advanced technology and financial solutions. The platform simplifies partner onboarding and enhances financial inclusivity with features such as Buy Now Pay Later options and embedded insurance. Utilizing artificial intelligence, actyv.ai offers tools like actyvGo for streamlined partner management, actyvScore for evaluating potential business partners, and actyvPayLater for flexible payment options. Additionally, actyvInsure provides tailored insurance products, while ActvvInvest presents curated investment opportunities. Serving a variety of industries including FMCG, pharmaceuticals, and agriculture, actyv.ai is designed to facilitate seamless interactions between businesses and their supply chain partners, ultimately improving efficiency and profitability. Co-founded by Raghunath Subramanian and Ramkumar Thirumurthi, the platform positions itself as a comprehensive solution for enterprises of all sizes, aiming to elevate the financial health of supply chains globally.

The Betel Leaf

Seed Round in 2021
The Betel Leaf Co. is India’s first online paan delivery service approved by the FSSAI, aiming to modernize the traditional Indian dessert known as paan. The company offers a diverse selection of 45 different flavors, which include options such as traditional, flavored, exotic, healthy, naturally sweetened, and chocolate-coated betel leaves and bars. This range allows customers to satisfy post-meal cravings while opting for a tobacco-free and healthier alternative to conventional paans. By merging tradition with innovation, The Betel Leaf Co. seeks to enhance the enjoyment of this popular delicacy in the modern context.

MyFitness

Seed Round in 2021
MyFitness is a manufacturer of peanut butter that focuses on providing healthy alternative products for its customers. The company's offerings include peanut butter made from A-grade roasted peanuts, complemented by ingredients such as healthy brown sugar, pink Himalayan salt, apple cider vinegar, and rolled oats. MyFitness aims to support customers in maintaining a nutritious diet and achieving fitness goals through its innovative health supplements.

Auric (Zenith Drinks Private Limited)

Seed Round in 2021
Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials. The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery Convenience Tailwinds - #Provenance #BeautyFoods #Wellness #Yoga

Kwik Foods

Seed Round in 2021
Kwik Foods is a direct-to-consumer and social commerce brand focused on simplifying daily cooking for consumers. The company specializes in the manufacture of innovative food products that are fresh, healthy, and easy to prepare. By offering a range of convenient food items, Kwik Foods aims to make cooking quicker and more effortless, allowing individuals to save time in their daily meal preparation.

The Switch Fix

Seed Round in 2021
The Switch Fix is a wellness brand focused on creating plant-based, clean, and eco-friendly personal care products. Targeting young urban consumers, the company offers a range of items including conditioners, scalp treatments, hair serums, and essential skincare products. All offerings are formulated without sulfates, parabens, phthalates, or chemicals derived from petroleum or animals, ensuring that they are sustainable and environmentally friendly. The Switch Fix emphasizes the importance of clean ingredients in personal care, catering to a growing demand for products that align with eco-conscious lifestyles.

Raskik

Seed Round in 2021
Raskik is a beverage startup specializing in fusion beverages crafted from coconut water and fresh fruits sourced directly from its own farmlands. It offers three varieties of these healthy drinks, targeting Generation Z consumers, millennials, and families through general retailers and online platforms.

Malaki

Seed Round in 2021
Malaki is a premium brand specializing in the functional beverage sector, dedicated to producing healthy and flavorful sparkling drinks. The company offers a diverse range of products, including twenty-four karat gold water, alkaline drinks, luxury teas, zero-calorie tonics, and vitamin-enriched beverages. By providing a unique selection of drinks, Malaki aims to cater to health-conscious consumers seeking affordable yet distinctive options in the beverage market.

TagZ Foods

Seed Round in 2021
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.

IGP

Seed Round in 2020
IGP.com, formerly known as IndianGiftsPortal.com, is India's largest online gifting platform, specializing in a diverse range of gifts, flowers, cakes, and personalized products for various personal and public occasions. Headquartered in Mumbai, the company operates warehouses in Lucknow, Jaipur, Mumbai, and California, and serves a global customer base, with nearly half of its orders originating from outside India and delivering to over 90 countries. IGP.com offers a carefully curated selection of gifts across six key categories, including festival merchandise, flowers, gourmet items, jewelry, toys, and handicrafts. The company is known for its innovative Gift Discovery platform, which aims to enhance the gifting experience by helping consumers find the perfect gift tailored to individual preferences. Additionally, IGP.com is the exclusive partner of Interflora in India and places a strong emphasis on technology and curation while planning to expand personalization options in its offerings.

Raskik

Seed Round in 2020
Raskik is a beverage startup specializing in fusion beverages crafted from coconut water and fresh fruits sourced directly from its own farmlands. It offers three varieties of these healthy drinks, targeting Generation Z consumers, millennials, and families through general retailers and online platforms.

TagZ Foods

Seed Round in 2020
TagZ Foods is a snack brand focused on catering to the tastes and nutritional preferences of Gen Z consumers. The company specializes in the manufacture of popped chip snacks and a variety of other food products, including cookies and dips, available in an array of flavors. TagZ Foods emphasizes healthy snacking by offering products that are baked rather than deep-fried, allowing customers to enjoy flavorful snacks without compromising on nutrition. By providing high-quality, affordable snacking options, the company appeals to consumers who prioritize both taste and health in their dietary choices.
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