Reflect Ventures

Maad is a rapidly growing B2B marketplace located in Dakar, Senegal, focused on serving small retailers and fast-moving consumer goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that facilitates mobile ordering and ensures reliable product delivery. Its services include providing data on product availability and market share, as well as targeted promotional offerings to help businesses enhance their sales. Additionally, Maad supports retailers by offering working capital loans, creating a comprehensive solution for their operational needs.

Maad is a rapidly growing B2B marketplace located in Dakar, Senegal, focused on serving small retailers and fast-moving consumer goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that facilitates mobile ordering and ensures reliable product delivery. Its services include providing data on product availability and market share, as well as targeted promotional offerings to help businesses enhance their sales. Additionally, Maad supports retailers by offering working capital loans, creating a comprehensive solution for their operational needs.

T40 Technologies, founded in 2019, aims to transform the intercity transport sector in Nigeria by providing an open technology infrastructure that facilitates the digitization of operations for small and medium-sized transport service providers. The company focuses on enabling these operators to transition from manual processes to digital systems, enhancing revenue growth and productivity. T40 Technologies offers modern solutions for inventory management, fleet management, and customer relationship management, helping transport businesses streamline operations and improve service quality. By leveraging these digital tools, T40 empowers operators to enhance customer satisfaction and unlock new revenue and financing opportunities in the evolving transportation landscape.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.