Reflect Ventures

Reflect Ventures is a venture capital firm based in Boston, Massachusetts, founded in 2021. The firm specializes in making early-stage investments in high-potential startups at the seed and series A/B+ stages. Reflect Ventures focuses on identifying extraordinary founders and innovative companies across various sectors and geographies, including emerging and frontier markets. The firm typically seeks minority stakes in its portfolio companies, leveraging the expertise of recognized sector specialists to support the growth and development of these businesses. Its investor base includes family offices, institutional investors, and high-net-worth individuals from six continents.

Michael Friedman

Founder

Past deals in Francophone Africa

Maad

Seed Round in 2024
Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

Maad

Seed Round in 2023
Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.
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