99 Startups

99 Startups is a venture capital firm established in 2016 and located in Mexico City, Mexico. The firm focuses on funding seed-stage and early-stage startups, primarily in the fintech, healthcare, and logistics sectors across Latin America. In addition to these areas, 99 Startups also seeks investment opportunities in business products, business services, financial services, information technology, and manufacturing. By concentrating on these sectors, the firm aims to support innovative companies that can drive growth and development in Central and South America.

Alejandro Galvez

Founder and Managing Partner

Past deals in Mexico

Cucuru

Pre Seed Round in 2022
Cucuru is a provider of an advanced infrastructure platform focused on business-to-business collection services. The company offers a native access-to-finance layer, which enhances the efficiency of collection processes for its clients. With a design that supports scalability and replication, Cucuru's platform is currently operational in Mexico, Brazil, and Argentina. Its open architecture and white-label capabilities allow businesses to customize solutions to meet their specific needs, thereby streamlining operations in the digital collection space.

MegaBite Food

Seed Round in 2022
MegaBite is a multibrand cloud kitchen restaurant that operates premium gastronomic brands and sells them at midrange prices to middle class of LATAM. We receive orders only through digital channels that integrated with our kitchen software and hardware and operate out of rented, ready to use dark-kitchens. Our modular growth model makes us ultrascalable, like no other restaurant business model before: We can open a new kitchen with 10x to 20x less CAPEX and 6 to 9 times faster than a comparable traditional restaurant that can sell the same amount of orders. We currently operate in Mexico and Peru and have been growing at an average of 30% MoM in our 13 months since start of operations.

Plenna

Pre Seed Round in 2022
Plenna is a healthcare provider based in Mexico City, Mexico, specializing in gynecology and offering both in-person and online check-ups. The company aims to deliver comprehensive care to middle-income women, addressing various health needs including gynecology, psychology, nutrition, laboratory tests, vaccines, and general medicine. By providing these services, Plenna empowers women to make timely and informed decisions regarding their sexual and reproductive health.

Apprecio

Pre Seed Round in 2022
Apprecio is a financial super app based in Mexico City, Mexico, founded in 2021. The company specializes in providing a point-of-sale application tailored for grocery stores, enabling retailers to manage their operations efficiently. Apprecio's platform facilitates card and QR code payments, allowing shopkeepers to track expenses and income seamlessly. The application offers features such as product scanning and margin calculation, helping users determine suggested pricing based on local market conditions. Overall, Apprecio aims to simplify financial management for small retailers, enhancing their ability to operate effectively in a competitive environment.

RUUT

Pre Seed Round in 2022
RUUT functions as a Registered Investment Advisor and Money Transmitter in Mexico, providing a platform that connects individuals with digital banking accounts to those seeking personal investment opportunities. The company offers a user-friendly, commission-free investment product designed for beginners, featuring investment advisory services, a newsfeed, and an impact investment tracker. By prioritizing security with bank-level measures, including SSL and 256-bit encryption, RUUT ensures the safety of users' data and funds. This approach aims to facilitate low-cost, long-term investment strategies for non-investors, effectively bridging a gap in the financial ecosystem.

Konta

Seed Round in 2021
Konta offers an online accounting service for micro and small businesses in México. Their company vision is to make running a small company easy. They are helping freelancers and small entrepreneurs by implementing a cost-effective, automated online accounting service. José Menéndez and Pablo Icaza founded the company in September 2019, with its headquarters in Monterrey, México.

Ancana

Seed Round in 2021
Ancana is a proptech company that offers a real estate marketplace for fractional ownership of luxury vacation homes, particularly in destinations like Mexico. By partnering with top developers, Ancana simplifies the complexities of purchasing and managing a vacation home, allowing individuals to own a share of a property without the burdens associated with full ownership. The company's model not only provides access to premium properties but also facilitates the enjoyment of amenities, rental income opportunities, and potential property appreciation. Ancana employs technology to streamline the process, ensuring that scheduling and management are seamless for owners, making luxury vacation home investment more accessible and hassle-free.

Aplazo

Pre Seed Round in 2020
Aplazo is a fintech company focused on enhancing financial access and opportunity for consumers in Mexico. It offers a platform that allows users to make online purchases and pay for them in installments at participating retailers. To utilize the service, users must apply through Aplazo's website and choose the installment payment option, which provides a fixed payment plan for their purchases. This approach not only benefits consumers by making products more affordable but also helps businesses expand their customer base by tapping into new marketing channels.

BeGo

Seed Round in 2020
Bego is a marketplace focused on facilitating trade between the United States and Mexico. The company has developed a fleet management application that enhances the logistics process by allowing users to track the status of their merchandise in real-time. This application enables shippers to find, quote, and book transport fleets efficiently while providing automatic notifications regarding the pickup and delivery of goods. By streamlining these processes, Bego aims to improve the overall efficiency and transparency of cross-border trade operations.

Heru

Seed Round in 2020
Heru is a company focused on enhancing the lives of gig-economy workers by offering a comprehensive suite of services tailored to their needs. Founded in 2019 by Mateo Jaramillo and Stiven Rodriguez Sanchez, and based in Mexico City, Heru aims to improve the conditions of independent workers through technology-driven solutions. The company's financial technology platform provides essential tools for managing accounting, including electronic invoicing and tax management. It offers customized insurance policies, working capital, credit options, and financial guidance, as well as facilitating tax declarations and providing cell phone data plans. Heru's mission is to empower freelancers and independent workers by simplifying their financial responsibilities and ensuring they have access to necessary resources and expert assistance.

YotePresto.

Seed Round in 2020
Yotepresto is a rapidly growing Mexican marketplace lending platform that connects individual and institutional investors with near-prime borrowers seeking personal loans. The company operates an online lending platform that facilitates the connection between borrowers and retail as well as institutional investors. Yotepresto specializes in unsecured personal installment loans and employs a proprietary scoring model to analyze and assess risk, which helps define interest rates for each customer. This innovative approach enables clients to effectively crowdfund their loans, making it easier for borrowers to access the funds they need.

Flat.mx

Seed Round in 2020
Flat.mx is the one-stop-shop for residential real estate in Mexico that simplifies the home-buying experience. They provide multiple products and services including home brokerage, a marketplace, and credit products.

Mureni

Seed Round in 2020
Mureni is a healthcare startup based in Mexico City that focuses on enhancing dental practices in Latin America, specifically in Mexico and Brazil. The company provides innovative dental aligners that utilize advanced three-dimensional scanning and printing technologies. This approach allows patients to receive effective orthodontic treatment without the need for traditional metal braces or frequent visits to an orthodontist, ensuring a more comfortable experience. By integrating technology into dental practices, Mureni aims to help dentists increase their revenue and streamline their operations while offering patients a modern, pain-free solution for teeth alignment.

Orchata

Seed Round in 2020
Orchata is a software platform designed for grocery stores and food suppliers, facilitating online order management and delivery services. Founded in 2020 and based in Monterrey, Mexico, Orchata enables suppliers to receive orders, accept payments, and optimize delivery routes while providing analytics on revenue, orders, and customer behavior. The platform supports a wide range of grocery items, including fresh produce, proteins, snacks, and household essentials, allowing consumers to receive their groceries within 15 minutes at supermarket prices. By offering tools for promotions, referrals, and group buying, Orchata aims to assist independent grocery businesses in enhancing their operations and reaching customers more effectively.

Aplazo

Seed Round in 2020
Aplazo is a fintech company focused on enhancing financial access and opportunity for consumers in Mexico. It offers a platform that allows users to make online purchases and pay for them in installments at participating retailers. To utilize the service, users must apply through Aplazo's website and choose the installment payment option, which provides a fixed payment plan for their purchases. This approach not only benefits consumers by making products more affordable but also helps businesses expand their customer base by tapping into new marketing channels.

Baubap

Seed Round in 2019
Baubap is a financial technology company that specializes in microlending, providing a platform for personal loans. Founded in 2018 by Luis Villarreal, Roberto Salcedo, and Conrad Wilkinson Schwarz, the company is based in Mexico. Baubap's mobile application allows customers to access instant loans without the need for documentation or complex procedures, enabling users to apply for loans conveniently at any time and from any location. This streamlined approach simplifies the borrowing process, making financial assistance more accessible to individuals.

Baubap

Seed Round in 2019
Baubap is a financial technology company that specializes in microlending, providing a platform for personal loans. Founded in 2018 by Luis Villarreal, Roberto Salcedo, and Conrad Wilkinson Schwarz, the company is based in Mexico. Baubap's mobile application allows customers to access instant loans without the need for documentation or complex procedures, enabling users to apply for loans conveniently at any time and from any location. This streamlined approach simplifies the borrowing process, making financial assistance more accessible to individuals.

Mudafy

Seed Round in 2019
Mudafy is a real estate broker based in Mexico City, Mexico, specializing in the Latin American market. Founded in 2018, the company utilizes a technology-driven platform to enhance the buying, selling, and renting processes for homeowners. Mudafy offers a comprehensive suite of services, including support from registered professional brokers and a team of marketing and photography experts who help create appealing property portfolios. This approach aims to streamline the real estate experience for users, making it easier to navigate the complexities of property transactions.

Play Business

Seed Round in 2016
Play Business is an equity crowdfunding platform founded in 2014 and based in Mexico City, Mexico. It connects investors with entrepreneurial business projects and start-ups, offering a range of investment opportunities starting at $5,000 pesos. The platform allows users to diversify their investments based on return, risk level, investment instrument, company, and industry, enabling them to align their portfolios with personal financial goals. Play Business facilitates a secure and fully digital experience for users to build balanced investment portfolios.
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