Vodafone Group

Vodafone Group is a prominent mobile telecommunications company that provides a range of services including voice, messaging, and data across both mobile and fixed networks. The company operates in over 20 countries, with Germany being its largest market, where it ranks as the second mobile operator and owns a cable network following acquisitions in 2013 and 2019. In the UK, Vodafone primarily functions as a mobile operator, holding the position of the second largest player in the market. Its service offerings extend beyond traditional telecommunications to include fixed broadband, TV services, cloud hosting, and internet protocol-virtual private network services. Additionally, Vodafone offers M-Pesa, a mobile money service facilitating money transfers, bill payments, and short-term loans. The company targets various customer segments, from large multinational corporations to small and medium-sized enterprises, with solutions such as Vodafone One Net, a converged communications service. Products are distributed through approximately 16,000 branded stores, alongside distribution partners and third-party retailers. In 2024, Vodafone divested its operations in Spain and Italy due to low returns on investment.

Marika Auramo

CEO of Vodafone Business

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