Nour Nouf Ventures

Founded in 2017 and based in Abu Dhabi, Shorooq Partners is a prominent investment firm specializing in venture capital and private credit across the Middle East and North Africa regions. With additional offices in Riyadh, Manama, Cairo, and Dubai, the firm focuses on investing in innovative technology companies, particularly in sectors such as fintech, gaming, climate, cleantech, and Web 3.0. Shorooq Partners emphasizes building partnerships with founders, supporting company development, and acting as value investors. The firm has established a strong portfolio, backing several market-leading disruptors including Pure Harvest Smart Farms and Tamara. Operating under a cohesive business name, Shorooq Partners comprises a group of affiliated companies, with its principal entity regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority.

Sabbar Ltd., headquartered in Saudi Arabia, operates an on-demand staffing platform focused on blue-collar jobs within the retail, hospitality, and entertainment sectors across MENA. The company's core business is connecting businesses with highly qualified, vetted professionals for casual staff hiring during peak hours or high seasons. Sabbar streamlines the recruitment process by handling interviews, training, placement, shift scheduling, worker payments, and other administrative tasks, thereby reducing associated costs for its clients.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

Squadio is an international company based in Riyadh that operates a Team as a Service platform, connecting organizations with vetted tech squads for the development and enhancement of digital products. The platform specializes in assembling remote teams by providing services such as vetting, hiring engineers, and managing payroll. Additionally, Squadio offers the option of including a product manager within each squad, ensuring that companies can efficiently find and manage the right talent for their specific needs. By streamlining the process of team formation, Squadio enables businesses to effectively build and improve their digital offerings.

Logexa is a pioneering on-demand warehousing platform based in Saudi Arabia, designed to cater to the storage needs of small and medium-sized enterprises (SMEs). The platform connects businesses with available storage options across various geographical locations, offering flexibility in logistics and inventory management. Logexa enables warehouse owners to optimize their unused space by monetizing it, while SMEs can access diverse storage solutions, including dry, ambient, chilled, and frozen options, on a pay-per-pallet basis. This innovative approach allows businesses to scale their operations without the burden of long-term commitments or scalability issues, thereby enhancing overall efficiency in the supply chain.