Nour Nouf Ventures

Founded in 2017 and based in Abu Dhabi, Shorooq Partners is a prominent investment firm specializing in venture capital and private credit across the Middle East and North Africa regions. With additional offices in Riyadh, Manama, Cairo, and Dubai, the firm focuses on investing in innovative technology companies, particularly in sectors such as fintech, gaming, climate, cleantech, and Web 3.0. Shorooq Partners emphasizes building partnerships with founders, supporting company development, and acting as value investors. The firm has established a strong portfolio, backing several market-leading disruptors including Pure Harvest Smart Farms and Tamara. Operating under a cohesive business name, Shorooq Partners comprises a group of affiliated companies, with its principal entity regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority.

Sabbar Ltd. is an on-demand staffing platform based in Saudi Arabia that focuses on blue-collar jobs in the retail, hospitality, and entertainment sectors within the MENA region. The company provides an integrated solution for businesses to recruit casual staff during peak periods by connecting them with qualified and vetted professionals. Sabbar streamlines the recruitment process, alleviating administrative burdens associated with hiring, such as interviews, training, scheduling, and payment. By combining application software with strategic analytics and video communications, Sabbar aims to enhance productivity in candidate management and improve hiring outcomes for its clients.

Sary is a digital B2B marketplace based in Riyadh, Saudi Arabia, that connects small businesses with merchant wholesalers of fast-moving consumer goods (FMCG). Launched in 2018, the platform allows small and medium-sized enterprises, including mini-market chains, hotels, restaurants, and convenience shops, to efficiently procure a wide range of products such as milk, tea, coffee, water, soft drinks, juices, oils, and chocolates. Sary's user-friendly mobile and web application enables customers to place orders for wholesale items, ranging from small boxes to large truckloads, with delivery options available as quickly as 24 hours. The company has expanded its services to 12 major cities and has served over 40,000 customers while collaborating with more than 1,700 brands and wholesalers. Sary aims to streamline the supply chain in the wholesale industry, providing businesses with immediate price quotations, product comparisons, and insights to help manage costs effectively.

Squadio is a Team as a Service platform based in Riyadh that connects organizations and business owners with vetted tech squads for the development and enhancement of digital products. The platform specializes in assembling remote teams of engineers and offers a range of services, including talent vetting, hiring, payroll management, and the provision of a product manager for each squad. This approach allows companies to efficiently hire qualified professionals tailored to their specific needs, facilitating effective team management and project execution.

Logexa is a pioneering on-demand warehousing platform based in Saudi Arabia, designed to offer flexible storage solutions for small and medium-sized enterprises (SMEs). The platform connects businesses with available warehouse spaces across various locations, enabling them to rent storage on a per-pallet basis. Logexa provides a range of storage options, including dry, ambient, chilled, and frozen environments. This innovative approach allows warehouse owners to maximize the utilization of their unused space while giving SMEs the flexibility to scale their inventory needs without being tied to long-term leases. By facilitating this efficient match between storage capacity and demand, Logexa enhances operational efficiency for both warehouse operators and businesses seeking adaptable logistics solutions.