Nour Nouf Ventures

Founded in 2017, Shorooq Partners is a leading venture capital firm focused on the Middle East and North Africa regions. The firm invests in innovative technology companies across sectors such as fintech, platforms, software, gaming, and web3. Notable investments include Pure Harvest Smart Farms, Nymcard, Tamara, Sarwa, Lean Technologies, TruKKer, Mozn, and Lendo. Shorooq Partners operates regionally with offices in Abu Dhabi, Dubai, Riyadh, Egypt, and Korea.

Sabbar Ltd., headquartered in Saudi Arabia, operates an on-demand staffing platform focused on blue-collar jobs within the retail, hospitality, and entertainment sectors across MENA. The company's core business is connecting businesses with highly qualified, vetted professionals for casual staff hiring during peak hours or high seasons. Sabbar streamlines the recruitment process by handling interviews, training, placement, shift scheduling, worker payments, and other administrative tasks, thereby reducing associated costs for its clients.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

Squadio is an international platform that connects organizations with vetted tech squads for managing digital product development or improvement. It offers services such as talent vetting, hiring engineers, payroll management, and optional product managers per squad.

Logexa is Saudi Arabia's first on-demand warehousing platform offering flexible storage solutions across multiple locations. It enables businesses to store products in pallet-based units, with options for dry and temperature-controlled environments, and supports transportation between sites. Logexa's cloud-based interface facilitates inventory management and service requests, allowing retailers and distributors to scale operations efficiently without long-term commitments.