Mad'a Investment Company

BabySouk is an online retailer specializing in premium products for babies, toddlers, and parents. Founded in 2009 and headquartered in Dubai, United Arab Emirates, the company offers a diverse range of items, including clothing, accessories, gear, essentials, toys, and books for children, as well as parenting products aimed at preparing for a new baby and ensuring active and safe parenting. The company primarily serves customers in the Middle East, providing a comprehensive shopping experience tailored to the needs of families.

Family Souk Ventures Middle East is a boutique distribution company established in 2013, specializing in the parenting industry. The company represents a select portfolio of premium brands, acting not only as a distributor but also as brand manager and marketing coordinator. It focuses on enhancing the visibility and reach of products for retailers and partners, allowing them to concentrate on their core operations while driving sales and ensuring customer satisfaction. The brands under its representation include notable names such as phil&teds, Mountain Buggy, Boba, and aden+anais, among others. Through its innovative approach, Family Souk Ventures aims to redefine traditional distribution methods in the parenting sector.