Ad4Ventures

Ad4Ventures is the venture capital arm of Mediaset SpA, focusing on investments in start-ups, mid-stage, and growth-stage companies primarily within the digital B2C sector. The firm targets a variety of industries, including consumer staples, digital goods, technology, and retail, with specific interests in clothing, luxury items, and digital services such as social media, finance, and e-commerce. While it primarily invests in Italian and Spanish companies, it also considers foreign businesses that are not yet established in these markets. Ad4Ventures typically seeks minority stakes in its portfolio companies, opting for equity or revenue shares depending on the anticipated impact of media cooperation on growth and revenue. Established in 2013 and based in Cologno Monzese, Italy, with an additional office in Madrid, Spain, Ad4Ventures leverages its access to the consumer market to identify and support companies with promising management teams and innovative solutions.