SMDV

SMDV is a tech-focused Venture Capital that partners with entrepreneurs building exceptional technology companies that aim to change the landscape in Indonesia and the region by providing venture investments, strategic network, and mentorship.

Roderick Purwana

Managing Partner

Past deals in Indonesia

SIRCLO

Venture Round in 2023
SIRCLO is an e-commerce enabler based in Indonesia that assists businesses in establishing their online presence. The company offers a range of solutions tailored to different market segments, including SIRCLO Store and IbuSibuk for entrepreneurs, as well as SIRCLO Commerce, ICUBE by SIRCLO, Sooplai, and Orami for enterprises. SIRCLO's platform is designed to facilitate online sales by providing professional, template-based websites that enable seamless transactions and comprehensive e-commerce management. With a focus on multi-channel selling, businesses can utilize SIRCLO's tools to manage their online activities through websites, marketplaces, and communication channels. To date, SIRCLO has supported over 100,000 brands in enhancing their online operations and employs around 1,000 staff members across key cities such as Bandung, Yogyakarta, and Surabaya.

Waste4Change

Series A in 2022
Waste4Change is a prominent waste management platform operating in Indonesia, dedicated to addressing waste-related challenges since its establishment in 2014. The company focuses on minimizing environmental leakage and decreasing landfill waste through a comprehensive ecosystem that promotes collaboration and technology. Its services include consultation, campaigning, collection, and creation, all aimed at fostering a circular economy and achieving a waste-free Indonesia. Waste4Change also offers initiatives such as in-store recycling and the 3R School Program to educate communities about responsible waste management and sustainable practices.

SIRCLO

Series B in 2021
SIRCLO is an e-commerce enabler based in Indonesia that assists businesses in establishing their online presence. The company offers a range of solutions tailored to different market segments, including SIRCLO Store and IbuSibuk for entrepreneurs, as well as SIRCLO Commerce, ICUBE by SIRCLO, Sooplai, and Orami for enterprises. SIRCLO's platform is designed to facilitate online sales by providing professional, template-based websites that enable seamless transactions and comprehensive e-commerce management. With a focus on multi-channel selling, businesses can utilize SIRCLO's tools to manage their online activities through websites, marketplaces, and communication channels. To date, SIRCLO has supported over 100,000 brands in enhancing their online operations and employs around 1,000 staff members across key cities such as Bandung, Yogyakarta, and Surabaya.

SIRCLO

Series B in 2021
SIRCLO is an e-commerce enabler based in Indonesia that assists businesses in establishing their online presence. The company offers a range of solutions tailored to different market segments, including SIRCLO Store and IbuSibuk for entrepreneurs, as well as SIRCLO Commerce, ICUBE by SIRCLO, Sooplai, and Orami for enterprises. SIRCLO's platform is designed to facilitate online sales by providing professional, template-based websites that enable seamless transactions and comprehensive e-commerce management. With a focus on multi-channel selling, businesses can utilize SIRCLO's tools to manage their online activities through websites, marketplaces, and communication channels. To date, SIRCLO has supported over 100,000 brands in enhancing their online operations and employs around 1,000 staff members across key cities such as Bandung, Yogyakarta, and Surabaya.

Ula

Seed Round in 2020
Ula is a technology-driven marketplace application based in Jakarta, Indonesia, focused on modernizing distribution and credit for micro, small, and medium enterprises. Founded in 2020, the company offers a B2B platform that allows small retailers to efficiently manage their inventory and supply chain. Ula provides a wide assortment of products at competitive prices, alongside favorable payment terms, enabling store owners to stock only what they need while also accessing essential working capital. By leveraging technology, Ula aims to address significant challenges in the retail sector, enhancing the competitiveness of small retailers and helping them improve their profit margins and overall business growth. In addition to its headquarters in Jakarta, Ula has offices in Bengaluru, India, and Singapore.

Hacktiv8

Seed Round in 2020
Hacktiv8 is the leading coding bootcamp in Indonesia that turns absolute beginners into job ready developers. Hacktiv8 is also the first institution in Indonesia to offer Income Share Agreements (ISA) Education financing to allow students to learn for free in exchange for a share of future income.

Waste4Change

Venture Round in 2019
Waste4Change is a prominent waste management platform operating in Indonesia, dedicated to addressing waste-related challenges since its establishment in 2014. The company focuses on minimizing environmental leakage and decreasing landfill waste through a comprehensive ecosystem that promotes collaboration and technology. Its services include consultation, campaigning, collection, and creation, all aimed at fostering a circular economy and achieving a waste-free Indonesia. Waste4Change also offers initiatives such as in-store recycling and the 3R School Program to educate communities about responsible waste management and sustainable practices.

Wahyoo Ventures

Seed Round in 2019
Wahyoo Group, founded in 2017 and based in Tangerang, Indonesia, operates as a digital platform aimed at supporting food and beverage small and medium enterprises (SMEs). It provides an integrated suite of services including electronic supplies, micro-financing, and partnerships with kitchens, collectively known as Wahyoo Kitchen Partners. The platform serves approximately 27,000 kitchens in the Jabodetabek area, facilitating the ordering of essential food raw materials, managing cash flow, and offering training and educational resources. By enabling culinary businesses to digitize their operations and improve marketing strategies, Wahyoo aims to enhance the overall efficiency and profitability of small food vendors.

Waresix

Series A in 2019
Waresix is a logistics platform based in Jakarta, Indonesia, that specializes in freight forwarding, warehousing, and land transportation. The platform facilitates the connection between business owners and professional warehouse operators, allowing users to access on-demand warehouse services. Waresix addresses the growing demand for flexible warehousing solutions, particularly in the expanding e-commerce market. By matching unused warehouse space with businesses in need, the platform enables clients—including retailers, distributors, and manufacturers—to effectively manage inventory, adapt to variable demand, and streamline operations through features such as documentation management and billing.

HappyFresh

Series C in 2019
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

Fore Coffee

Series A in 2019
Fore Coffee is a specialty coffee shop based in Jakarta, Indonesia, founded in 2018. The company focuses on transforming coffee consumption through technology, offering a unique experience to its customers. Each cup of coffee is brewed using freshly roasted Arabica beans, which are meticulously sourced and developed into a rich espresso blend. This commitment to quality enables consumers to enjoy a strong and flavorful coffee, setting Fore Coffee apart in the competitive coffee market.

Warung Pintar

Series A in 2019
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

Waresix

Seed Round in 2018
Waresix is a logistics platform based in Jakarta, Indonesia, that specializes in freight forwarding, warehousing, and land transportation. The platform facilitates the connection between business owners and professional warehouse operators, allowing users to access on-demand warehouse services. Waresix addresses the growing demand for flexible warehousing solutions, particularly in the expanding e-commerce market. By matching unused warehouse space with businesses in need, the platform enables clients—including retailers, distributors, and manufacturers—to effectively manage inventory, adapt to variable demand, and streamline operations through features such as documentation management and billing.

Warung Pintar

Seed Round in 2018
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

CoHive

Series A in 2018
CoHive is Indonesia's largest coworking space provider, previously known as EV Hive. The company offers a blend of coworking, coliving, coretail, and event space solutions aimed at fostering a cohesive working and living environment. With a mission to build a robust community, CoHive connects and supports startups and small to medium enterprises (SMEs) across Indonesia. The company operates approximately 33 locations in major cities including Jakarta, Medan, Yogyakarta, and Bali, catering to around 9,000 members, predominantly startups and SMEs. CoHive also provides facilities for retail spaces, allowing businesses to showcase their products within a vibrant startup community. The company's headquarters is located in Jakarta, and its leadership team includes co-founders Jason Lee and Ethan Choi, along with COO Erich Hirawan and CRO Iris Wee.

Warung Pintar

Seed Round in 2018
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

Sorabel

Series B in 2017
Sorabel is a rapidly growing startup focused on providing affordable, high-quality clothing through an online platform. It aims to challenge the traditional fashion industry, which often charges excessively high prices and caters primarily to the privileged. By minimizing overhead costs and reducing intermediary expenses, Sorabel offers a wide range of women's apparel and accessories at discounted prices, making fashion accessible to a broader audience, including the working class and underprivileged. The company's team comprises graduates from prestigious institutions and professionals with experience in top tech companies. Sorabel operates in multiple cities, including Jakarta, Tangerang, Yogyakarta, Bandung, Bali, and Singapore, emphasizing its commitment to leveraging data and technology in its business model.

CoHive

Seed Round in 2017
CoHive is Indonesia's largest coworking space provider, previously known as EV Hive. The company offers a blend of coworking, coliving, coretail, and event space solutions aimed at fostering a cohesive working and living environment. With a mission to build a robust community, CoHive connects and supports startups and small to medium enterprises (SMEs) across Indonesia. The company operates approximately 33 locations in major cities including Jakarta, Medan, Yogyakarta, and Bali, catering to around 9,000 members, predominantly startups and SMEs. CoHive also provides facilities for retail spaces, allowing businesses to showcase their products within a vibrant startup community. The company's headquarters is located in Jakarta, and its leadership team includes co-founders Jason Lee and Ethan Choi, along with COO Erich Hirawan and CRO Iris Wee.

Orami

Series A in 2016
Orami Group operates an online e-commerce platform that specializes in a diverse range of products, including apparel, cosmetics, home appliances, and household items. The platform features categories such as fashion, beauty, home décor, baby care, electronics, and health products, catering to a broad customer base in Thailand and Indonesia. It focuses particularly on parenting needs, offering a variety of baby-related products like furniture, diapers, toys, and nursery essentials. In addition to its commerce offerings, Orami also fosters a community and provides content related to parenting, making it a unique destination for parents in the region. Established as MoxyBilna and rebranded in 2016, Orami Group is headquartered in Bangkok, Thailand, and functions as a subsidiary of WhatsNew Co., Ltd.

Snapcart

Seed Round in 2016
Snapcart is a cashback app that incentivizes consumers to take photos of their receipts in exchange for rewards. The insight it compiled and offered to brands and retailers, providing a more accurate measurement of consumer behavior than many existing research methods. The company is based in Indonesia and backed by Ardent Capital.

HappyFresh

Series A in 2015
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

Otten Coffee

Series A in 2015
Otten Coffee is an online retailer based in Medan, Indonesia, specializing in coffee and coffee-related products. The company serves as a comprehensive e-commerce platform for coffee enthusiasts, offering a wide range of items essential for preparing high-quality coffee. Its product lineup includes coffee beans, espresso machines, grinders, and various tools for baristas. Otten Coffee caters to a diverse clientele, from professionals in the coffee shop industry to home coffee drinkers, providing them with the necessary equipment and supplies to enhance their coffee-making experience.
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