BetterLabs Ventures

BetterLabs Ventures is a Perth-based venture capital firm that funds and supports early-stage startups across Australia in insurance, clean-tech, and mobility. The firm also operates the BetterLabs Venture Studio to develop startups in Western Australia. It seeks investment opportunities that use technology to solve specific customer problems, with a focus on B2C or B2B2C models, and views technology as an enabler rather than an end in itself.

James Edwards

CEO

Past deals in Insurance Brokers

Upcover

Series A in 2025
Upcover Pty Ltd, established in 2018 and headquartered in Sydney, Australia, specializes in providing insurance solutions for platform, contract, and freelance workers. The company's core mission is to simplify the distribution of insurance, enabling trusted brands and marketplaces to seamlessly offer affordable business insurance to their small and medium-sized enterprise (SME) customers and contractor workforce. Upcover achieves this through its universal quote and bind APIs, as well as its user-friendly platform. The company's assets are managed by its executive management team.

Upcover

Seed Round in 2022
Upcover Pty Ltd, established in 2018 and headquartered in Sydney, Australia, specializes in providing insurance solutions for platform, contract, and freelance workers. The company's core mission is to simplify the distribution of insurance, enabling trusted brands and marketplaces to seamlessly offer affordable business insurance to their small and medium-sized enterprise (SME) customers and contractor workforce. Upcover achieves this through its universal quote and bind APIs, as well as its user-friendly platform. The company's assets are managed by its executive management team.
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