BetterLabs Ventures

BetterLabs Ventures is a venture capital firm and startup studio located in Perth, Australia. The company focuses on identifying early-stage investment opportunities that leverage technology to address specific customer challenges. BetterLabs is particularly interested in startups operating within the insurance, clean-tech, and mobility sectors, emphasizing a business-to-consumer (B2C) or business-to-business-to-consumer (B2B2C) model. The firm views technology as a means to facilitate solutions rather than an end in itself, aiming to support innovative companies that can drive meaningful change in their respective industries.

James Edwards

CEO

Past deals in InsurTech

Upcover

Series A in 2025
Upcover is an insurance company based in Sydney, Australia, focused on simplifying the distribution of business insurance for small and medium-sized enterprises (SMEs). Established in 2019, the company provides a platform that allows trusted brands and online marketplaces to seamlessly offer affordable insurance solutions to their SME customers and contractor workforce. Upcover achieves this through universal quote and bind APIs, streamlining the process for businesses to access essential coverage. The firm’s management team oversees its operations and asset management, ensuring a commitment to meeting the needs of small business owners.

Upcover

Seed Round in 2022
Upcover is an insurance company based in Sydney, Australia, focused on simplifying the distribution of business insurance for small and medium-sized enterprises (SMEs). Established in 2019, the company provides a platform that allows trusted brands and online marketplaces to seamlessly offer affordable insurance solutions to their SME customers and contractor workforce. Upcover achieves this through universal quote and bind APIs, streamlining the process for businesses to access essential coverage. The firm’s management team oversees its operations and asset management, ensuring a commitment to meeting the needs of small business owners.

Waffle Labs

Seed Round in 2021
Waffle Labs, Inc. is a New York-based company that specializes in developing financial services software to assist customers in managing their investments. Founded in 2018, Waffle Labs also operates an insurance platform that provides customizable insurance plans for various products, including renters insurance, pet insurance, personal cyber insurance, and term life insurance. Through its innovative offerings, the company aims to meet diverse financial and insurance needs for its clients.
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