Mars Growth Capital
Mars Growth Capital is a Singapore-based technology fund focused on providing non-dilutive, affordable, and liability-free growth capital to fast-growing startups and technology companies in the Asia-Pacific region. Established as a joint venture between Mitsubishi UFJ Financial Group's banking subsidiary and the Israeli fintech company Liquidity Capital, Mars Growth Capital aims to address the financial challenges faced by tech companies. The fund is dedicated to supporting the growth journey of startups by offering accessible funding solutions that do not compromise ownership or control.
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Past deals in Mobile Advertising
InMobi
Debt Financing in 2024
InMobi is a mobile advertising company that develops a platform and services to help brands reach consumers on mobile devices. The company provides an advertising serving algorithm to optimize ad ranking and offers campaign management from strategy and design to execution and optimization, including ad creation and targeting. It delivers monetization strategies that blend performance and branding for publishers, along with near real-time reporting and campaign tracking. Its Lifetime Value Platform identifies in-app user groups and provides behavioral insights to publishers and app developers. InMobi also supports personalized, video-based advertising through deep learning optimization engines and contextual recommendations. The company maintains partnerships and operates from its headquarters in Bengaluru, India, with additional offices in New Delhi and Mumbai. By combining technology and data-driven insights, InMobi helps advertisers and publishers optimize ad delivery and measurement across mobile environments.
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