WPP is a leading creative transformation company headquartered in the United Kingdom, recognized as the world's largest advertising holding company by annual revenue. The firm specializes in delivering transformative ideas and outcomes for its clients through a comprehensive range of services that encompass traditional and digital advertising, public relations, and consulting. With a significant portion of its revenue generated from more developed markets, including North America, the UK, and Western Europe, WPP leverages an integrated approach that combines communications, experience, commerce, and technology to meet the evolving needs of its clients globally.
CEO, Board Member and Member of the Executive Committee
Past deals in Digital Marketing
New Commercial Arts
Acquisition in 2024
New Commercial Arts is a creative and customer experience agency firm.
Majority
Corporate Round in 2023
Not a multicultural agency. An agency for the culture. We are built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture. And when you move culture, you move product. Not a company with a mission. A mission with a company: To accelerate the normalization of diverse faces powering the best creative companies in the world. Because when it’s normalized, you can see it. And when you can see it, you can be it. That is a generational legacy that is bigger than advertising. Not another coastal agency. An Atlanta agency. We are founded in the ATL, where the minority is the majority. Where local culture profoundly influences global pop culture. Where the Hollywood of the South collides with the Silicon Valley of the South. Atlanta culture drives black culture, which drives pop culture, which is America’s greatest renewable resource and global export. Not mediums deciding the best ideas. Ideas deciding the best medium. We ignite diverse lived experiences into cultural disruption that can take many forms, including: advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism. Our only agenda is that the best idea wins. (Yea this is a lot of site copy, thanks for persevering.)
Passport Brand Design
Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.
Village Marketing
Acquisition in 2022
Village Marketing is a creative influencer marketing agency that specializes in building brands within a social media and mobile-focused environment. The company offers a range of services, including social media marketing, influencer marketing, affiliate marketing, content usage management, and content production. By leveraging influencers, Village Marketing aims to help clients effectively enhance their brand presence and engagement in the digital landscape.
Thjnk
Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.
Two Circles
Acquisition in 2015
Two Circles Limited is a sports marketing agency based in London, established in 2011 and operating as a subsidiary of WPP plc. The agency focuses on utilizing data to foster direct relationships between sports organizations and their fans, ultimately driving business growth. It offers a range of services including customer relationship management, digital marketing, commercial strategy, and data management. By leveraging technology and business insights, Two Circles assists various clients, such as professional sports clubs, governing bodies, and media networks, in enhancing customer experiences, increasing revenue, and optimizing their sponsorship strategies. Its approach is centered on delivering tailored marketing solutions to effectively connect clients with the right audience at the right time.
Medialets
Acquisition in 2015
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.
Ootworld
Acquisition in 2015
Digital Agency
Clarus Digital
Acquisition in 2014
Clarus Digital S.A. de C.V. provides full-service digital marketing services and media buying capabilities to its clients.
Twist Image
Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in assisting major brands to capitalize on significant opportunities. With over ten years of industry expertise, the agency offers a comprehensive range of digital marketing services. It specializes in creating fully integrated marketing platforms and campaigns that encompass social media, mobile strategies, interactive experiences, and content creation. Twist Image has established itself as a capable partner for sophisticated marketers seeking to enhance their digital presence and effectiveness.
XMKT Group
Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.
Cognifide
Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.
TMARC
Acquisition in 2014
TMARC is a Digital Consumer Engagement Company, enabling connection for consumers, shoppers, brands and retailers.
Marketeers Vietnam Company
Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.
Candyspace Media
Corporate Round in 2013
Candyspace specializes in digital marketing services that bridge customer value with business outcomes. The company offers a range of services, including user experience design, front-end web development, and mobile app development for platforms such as iOS, Android, and Roku. Additionally, Candyspace provides quality assurance, graphic design, and social media campaigns, along with analytics and data insights to enhance campaign performance. Their comprehensive approach includes strategy and planning, testing, and effective project and campaign management, ensuring that clients can optimize their digital presence and achieve their marketing objectives.
Miaozhen Systems
Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
John Street
Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Salmon
Acquisition in 2013
Salmon was founded in 1989 and quickly established a reputation for on time, on budget delivery of business systems that deliver measurable competitive value. Since 2000, Salmon is best known for delivering and supporting large-scale eCommerce systems for multi-channel leaders like Argos. In 2012, Salmon was ranked 7th in The Drum’s Top 100 Digital list and 2nd in the Design and Build list.
Acceleration
Acquisition in 2012
We’re a global network of consultants, data scientists, technologists, and practitioners. We help brands modernize, by building seamless connections between data, technology and media strategy, in a privacy first world. For more than 20 years we've been trusted partners to Google, consulting with clients to unlock the value of their technology investment and transform their media performance. As part of GroupM, we work across operating companies as embedded modernization and growth specialists. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
AKQA
Acquisition in 2012
AKQA believes in the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, it designs adaptive digital services and applications that capture the imagination, delivering impressive returns for clients. AKQA is currently home to more than 2,000 employees in 16 offices around the world. Clients include Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Some of the company's most iconic projects include the Nike Rise 'House of Mamba' LED floorFiat;, Eco:Drive connected-car system, the Heineken Star Player live dual-screen Champions League game, the Nike+ Kinect Training personalized home training experience, and the Nissan IDx virtual reality experience for Oculus Rift. AKQA was founded on 1994 and is headquartered in San Francisco, California.
41?29!
Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.
Miaozhen Systems
Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
Commarco
Acquisition in 2011
Commarco is one of the holdings for communications and marketing agencies in the German-speaking world. Under the Commarco umbrella, around 25 agencies offer almost the entire spectrum of communication services. The holding has around 1,200 employees in its agencies across Europe.
Ecommera
Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
H-ART
Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.
Omniture
Post in 2009
Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.
Quasar Media Private
Acquisition in 2007
Quasar Media Private Limited is a digital agency based in New Delhi, with additional offices in Mumbai and Bangalore. Founded in 2005, the company offers a wide range of digital media solutions, including digital advertising, media buying and planning, social media management, mobile marketing, e-commerce, and search marketing. Quasar is known for its comprehensive digital skills and has built a diverse client portfolio that includes prominent brands such as LG Electronics, MakeMyTrip.com, Microsoft, and VISA. The company employs 73 professionals and is managed by its founding team, led by CEO Harish Bahl and Chief Business Officer Manish Vij. In 2016, Quasar became a subsidiary of Hogarth Worldwide Ltd.
Ootworld
Corporate Round in 2007
Digital Agency
24/7 Real Media UK
Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.
Real Media
Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
Say Media
Corporate Round in 2007
Say Media, Inc. is a digital publishing company that provides a platform for creating, distributing, and monetizing digital content. With its Tempest content management system, Say Media supports independent content creators in building engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. The company offers innovative advertising solutions such as AdFrames, which enhance reader engagement by allowing users to opt-in to the ad experience, as well as Portable Creative, which extends these capabilities beyond Say Media’s inventory. Headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland, Say Media reaches an audience of over 400 million worldwide. The company was founded in 2004 and was formerly known as VideoEgg, Inc. It has operated as a subsidiary of TheMaven, Inc. since December 2018.
Shanghai Advertising
Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
AD Venture Worldwide
Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.
Young & Rubicam
Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.
Go Direct Marketing
Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.
IntelliQuest Information Group
Acquisition in 2000
As of January 3, 2000, IntelliQuest Information Group, Inc. was acquired by WPP Group plc. IntelliQuest Information Group, Inc. provided marketing information to technology companies and direct marketing services to the Internet marketers. It supplied information about technology markets, customers, and products on subscription and proprietary project basis.
BWR PR
Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
The Brand Union
Acquisition in 1999
The Brand Union specializes in strategies to grow brand recognition. Brilliantly designed, beautifully connected. We are brand devotees. For us, brands continue to have enormous power to simplify choice, organise effort, create value, galvanize and inspire.
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