WPP is a leading creative transformation company headquartered in the United Kingdom, recognized as the world's largest advertising holding company by annual revenue. The firm specializes in delivering transformative ideas and outcomes for its clients through a comprehensive range of services that encompass traditional and digital advertising, public relations, and consulting. With a significant portion of its revenue generated from more developed markets, including North America, the UK, and Western Europe, WPP leverages an integrated approach that combines communications, experience, commerce, and technology to meet the evolving needs of its clients globally.
CEO, Board Member and Member of the Executive Committee
Past deals in Advertising
New Commercial Arts
Acquisition in 2024
New Commercial Arts is a creative and customer experience agency firm.
Passport Brand Design
Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.
Village Marketing
Acquisition in 2022
Village Marketing is a creative influencer marketing agency that specializes in building brands within a social media and mobile-focused environment. The company offers a range of services, including social media marketing, influencer marketing, affiliate marketing, content usage management, and content production. By leveraging influencers, Village Marketing aims to help clients effectively enhance their brand presence and engagement in the digital landscape.
Bomtempo, Anahory e Ralha
Acquisition in 2018
BAR, an independent creative agency.
Design Bridge
Acquisition in 2017
Design Bridge Limited is a renowned brand design agency specializing in brand design and advertising services to help companies effectively reach a wide audience. Established in 1986 and based in London, with additional offices in Amsterdam, Singapore, and New York, the agency provides a range of services including story writing, brand positioning, marketing strategy formulation, and content development. Its diverse clientele features notable brands such as Hellmann’s, Guinness, Fortnum & Mason, and Dulux. Design Bridge aims to assist businesses across various sectors, including e-commerce, healthcare, and consumer products, in enhancing their brand presence and achieving strategic marketing goals. The company was formerly known as The Design Bridge U.K. Limited before rebranding in 1994 and currently operates as a subsidiary of WPP plc.
Thjnk
Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.
Civis Analytics
Series A in 2016
Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools designed to enhance data analysis and audience engagement. Its Civis platform provides predictive analytics capabilities, facilitating end-to-end data science workflows. Key offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit teams in effectively reaching and influencing their target audiences, and the Census Intelligence Center, a resource for supporting census efforts. Additionally, the company features tools such as the Audience Center for customer targeting, Creative Focus for message testing, and Civis Media Optimizer for optimizing TV advertising strategies. Civis Analytics also delivers consumer insights, market research, and data science consulting services, helping clients leverage data to gain a competitive edge in their operations.
CMI Media
Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.
comScore
Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.
Essence
Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.
SuperAwesome
Series A in 2015
SuperAwesome is a technology company that specializes in creating a safer digital media ecosystem for children. Founded in 2013 and headquartered in London, the company offers a range of products designed to ensure compliance with child protection regulations such as COPPA and GDPR. Its services include Kids Web Services for authentication, PopJam for safe social interactions, and AwesomeAds for kid-safe advertising and monetization. SuperAwesome's tools empower hundreds of content creators and brands to develop engaging, age-appropriate digital experiences while prioritizing the safety and privacy of younger audiences. In 2020, the company was acquired by Epic Games, further enhancing its capabilities in the children's digital space.
Medialets
Acquisition in 2015
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.
Ootworld
Acquisition in 2015
Digital Agency
Clarus Digital
Acquisition in 2014
Clarus Digital S.A. de C.V. provides full-service digital marketing services and media buying capabilities to its clients.
Cognifide
Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.
Marketeers Vietnam Company
Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.
VMLY&R
Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.
Scangroup
Acquisition in 2013
Scangroup provides general advertising and marketing communications services to clients with a focus on media planning and buying services and specialist communications.
Miaozhen Systems
Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
John Street
Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Acceleration
Acquisition in 2012
We’re a global network of consultants, data scientists, technologists, and practitioners. We help brands modernize, by building seamless connections between data, technology and media strategy, in a privacy first world. For more than 20 years we've been trusted partners to Google, consulting with clients to unlock the value of their technology investment and transform their media performance. As part of GroupM, we work across operating companies as embedded modernization and growth specialists. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
AKQA
Acquisition in 2012
AKQA believes in the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, it designs adaptive digital services and applications that capture the imagination, delivering impressive returns for clients. AKQA is currently home to more than 2,000 employees in 16 offices around the world. Clients include Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Some of the company's most iconic projects include the Nike Rise 'House of Mamba' LED floorFiat;, Eco:Drive connected-car system, the Heineken Star Player live dual-screen Champions League game, the Nike+ Kinect Training personalized home training experience, and the Nissan IDx virtual reality experience for Oculus Rift. AKQA was founded on 1994 and is headquartered in San Francisco, California.
Ace Metrix
Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.
Barrows Global
Funding Round in 2012
Barrows is a specialist Marketing at Retail company. With over 20-years experience working with clients in every consumer goods sector and across all types of markets, we truly understand how to attract, engage and sell to a shopper. We provide a holistic range of shopper marketing services that enable our clients to evolve their sales and marketing strategies into targeted and executable shopper marketing activities. Driven by insights and underpinned by methodical planning, Barrows sets out to nurture collaboration amongst key client stakeholders, both internal and external, culminating in a range of tight briefs which we take forward into design, engineering, testing and implementation, either on our own or occasionally we partner with other organisations who have proven their capabilities in the expert field of marketing to shoppers.
41?29!
Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.
Miaozhen Systems
Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
F.biz
Acquisition in 2011
The São Paulo based agency was founded in 1999 and has enjoyed annual growth rate of nearly 50% since then. The agency employs 200 people and services clients such as Unilever, Campari, Itaú, Vivo and NetShoes.
Commarco
Acquisition in 2011
Commarco is one of the holdings for communications and marketing agencies in the German-speaking world. Under the Commarco umbrella, around 25 agencies offer almost the entire spectrum of communication services. The holding has around 1,200 employees in its agencies across Europe.
Ace Metrix
Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.
H-ART
Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.
NuConomy
Series A in 2008
NuConomy is a developer of a web analytics and optimization platform designed to enhance the assessment of website and social marketing performance. Founded in 2006 in Tel Aviv, Israel, and now headquartered in San Francisco, the company offers tools that go beyond traditional metrics by measuring rich interactions and social features on websites. Its unique engagement module enables businesses to analyze individual user behaviors and interactions with content, brands, and site features. By leveraging these insights, NuConomy allows publishers and advertisers to dynamically optimize their online presence and create personalized marketing opportunities. The company, which has an executive team with experience from Microsoft and Google, completed its A Round financing in 2008, receiving investment from WPP Group. NuConomy was acquired by LivePerson in 2010, effectively covering its initial investment.
Integrated Media Measurement (IMMI)
Series C in 2008
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."
Quasar Media Private
Acquisition in 2007
Quasar Media Private Limited is a digital agency based in New Delhi, with additional offices in Mumbai and Bangalore. Founded in 2005, the company offers a wide range of digital media solutions, including digital advertising, media buying and planning, social media management, mobile marketing, e-commerce, and search marketing. Quasar is known for its comprehensive digital skills and has built a diverse client portfolio that includes prominent brands such as LG Electronics, MakeMyTrip.com, Microsoft, and VISA. The company employs 73 professionals and is managed by its founding team, led by CEO Harish Bahl and Chief Business Officer Manish Vij. In 2016, Quasar became a subsidiary of Hogarth Worldwide Ltd.
Dawson Integrated Marketing Communications
Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.
Ootworld
Corporate Round in 2007
Digital Agency
Plano.Trio Comunicacao
Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.
24/7 Real Media UK
Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.
Real Media
Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
Say Media
Corporate Round in 2007
Say Media, Inc. is a digital publishing company that provides a platform for creating, distributing, and monetizing digital content. With its Tempest content management system, Say Media supports independent content creators in building engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. The company offers innovative advertising solutions such as AdFrames, which enhance reader engagement by allowing users to opt-in to the ad experience, as well as Portable Creative, which extends these capabilities beyond Say Media’s inventory. Headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland, Say Media reaches an audience of over 400 million worldwide. The company was founded in 2004 and was formerly known as VideoEgg, Inc. It has operated as a subsidiary of TheMaven, Inc. since December 2018.
M:Metrics
Series B in 2005
M:Metrics specializes in marketing and media intelligence solutions tailored for the mobile medium. The company's product suite integrates mobile consumer behavior, content merchandising, and device capabilities to deliver comprehensive mobile market intelligence. Among its offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations, providing insights into leading advertisers in different market segments. This focus on mobile analytics enables businesses to better understand and engage their target audiences in an increasingly mobile-driven landscape.
Grey Group
Acquisition in 2005
Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.
Visible World
Series B in 2003
Visible World is the leading provider of targeted television advertising solutions. Our suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions. Today, Visible World helps over 200 advertisers target consumers in ~100 millions U.S. television households and across more than 1,500 major websites.
MediaPro
Corporate Round in 2003
The MEDIAPRO Group is a prominent audiovisual company that specializes in the production and distribution of content across various platforms. It offers a wide range of services, including the administration and distribution of sporting events, film production, and interactive content creation. Additionally, MEDIAPRO provides essential post-production services, technical engineering, and transmission solutions. The company is also involved in communications consultancy and advertising trading, along with the design and post-production of themed television channels. With a focus on innovation, MEDIAPRO plays a significant role in advancing the European audiovisual sector through its extensive technical resources and creative expertise.
Media Club SpA
Acquisition in 2002
Media Club SpA is the Italy's independent media agency.
Shanghai Advertising
Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
AD Venture Worldwide
Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.
Marketing Perspectives Limited
Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.
Advertising.com
Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.
Young & Rubicam
Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.
BWR PR
Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
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