Caring.com

Caring.com, established in 2007, is a prominent online resource dedicated to assisting individuals who care for aging family members and loved ones. With a mission to alleviate the challenges faced by family caregivers, the platform provides essential information, support, and resources to help them make informed decisions while navigating their caregiving journeys. Catering to over 40 million caregivers in the United States, Caring.com offers a vast Senior Care Directory that includes nearly 55,000 consumer ratings and reviews, along with online support groups and a toll-free referral line for senior living options. The company's leadership team and staff possess extensive experience in health and family media, with many having personal caregiving experience. By delivering tailored guidance on senior living communities and home care agencies, Caring.com empowers caregivers to save time and money while reducing their stress.

Richard Forman

Investor

3 past transactions

SeniorHousingNet.com

Acquisition in 2020
SeniorHousingNet.com is a platform dedicated to assisting older adults in locating suitable housing options that cater to their current and future care requirements. Established in 1999 and headquartered in Charlotte, North Carolina, the company provides a comprehensive directory that includes listings for various types of senior living arrangements, such as in-home care, adult day care, respite care, and skilled nursing facilities. As of May 2020, SeniorHousingNet.com operates as a subsidiary of Caring, LLC, further enhancing its ability to serve the needs of seniors and their families.

SeniorHomes.com

Acquisition in 2015
SeniorHomes.com is an online platform dedicated to assisting individuals in finding suitable senior housing and care options. The company provides a comprehensive resource for various types of senior living arrangements, including assisted living, independent living, Alzheimer's care, nursing homes, and retirement communities. In addition to its listings, SeniorHomes.com offers a complimentary care advisor service to help users navigate their choices effectively. The platform also features informative articles on senior housing topics, making it a valuable tool for families seeking care for their loved ones or for seniors looking for themselves.

Gilbert Guide

Acquisition in 2009
Gilbert Guide, established in 2004, is a leading online platform dedicated to supporting families caring for aging parents and loved ones. It offers comprehensive resources, including a senior housing guide and homecare directory, covering various services such as assisted living, nursing facilities, geriatric care management, homecare, and hospice. The company's primary mission is to provide practical solutions and expert information, ensuring quality care for seniors. Recently, Gilbert Guide launched 'The Daily Wrinkle', a video channel featuring product demos, interviews, and discussions on resources for aging Americans and their families, aiming to educate, inform, and engage users while adding a touch of fun.
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