Mercia Asset Management
Mercia Asset Management, established in 1982 and headquartered in Henley-in-Arden, UK, is an asset management firm specializing in growth investments. It offers a 'Complete Capital Solution' across four asset classes: venture, private equity, and debt. The company focuses on equity and debt investments in the UK, targeting sectors such as digital & digital entertainment, electronics, manufacturing, life sciences, software & e-commerce, and internet. Mercia's mission is to be the preferred choice for investors, investees, and employees, aiming to deliver superior returns for all stakeholders.
Past deals in Birmingham
VoxPopMe
Series A in 2019
Voxpopme Limited is a Birmingham-based company that specializes in a video insight platform designed to facilitate direct interaction between brands and consumers. Founded in 2013, the company offers an application that allows businesses to pose questions to targeted consumer groups based on demographics such as age, gender, and location, in order to gather feedback through video responses. The platform enables companies to capture, analyze, and share consumer opinions efficiently, making it applicable for various uses, including customer experience surveys, brand tracking, market testing, and product development. With an additional office in Utah, United States, Voxpopme positions itself as a leader in the market research sector, providing tools that empower businesses to make informed decisions backed by authentic consumer narratives.
VoxPopMe
Venture Round in 2018
Voxpopme Limited is a Birmingham-based company that specializes in a video insight platform designed to facilitate direct interaction between brands and consumers. Founded in 2013, the company offers an application that allows businesses to pose questions to targeted consumer groups based on demographics such as age, gender, and location, in order to gather feedback through video responses. The platform enables companies to capture, analyze, and share consumer opinions efficiently, making it applicable for various uses, including customer experience surveys, brand tracking, market testing, and product development. With an additional office in Utah, United States, Voxpopme positions itself as a leader in the market research sector, providing tools that empower businesses to make informed decisions backed by authentic consumer narratives.
Aston EyeTech
Series A in 2017
Aston EyeTech is a tech startup developing a range of proprietary hardware and software products for ocular care. It is revolutionizing the Ocular care ecosystem through increased portability, improved accuracy, and lower costs.
The company is a spinout from Aston University’s School of Optometry. Aston EyeTech was founded in 2014 and is based in Birmingham, England.
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