2B Angels

2B.VC, founded in 2009 and located in Tel Aviv, Israel, is an early-stage micro venture capital fund that targets disruptive startups and exceptional entrepreneurs. The firm invests between $250,000 and $750,000 in Seed and Pre-Series A funding rounds, with additional reserve capital allocated for follow-on investments. Recognizing a growing demand for value-added financing between angel investments and significant Series A rounds, 2B.VC aims to provide extensive mentorship and support to its portfolio companies. This assistance helps startups refine their product-market fit, gain critical insights, and achieve significant metrics necessary for securing further funding and enhancing their market presence. The firm primarily focuses on innovation in sectors such as enterprise software, cybersecurity, and digital communications.

Yoel Cheshin

Founder and Chairman

Arale Cohen

Managing Partner

Past deals in Western Asia

Coralogix

Series C in 2021
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

DocAuthority

Series A in 2020
DocAuthority is an Israeli company founded in 2013 that specializes in document control solutions for businesses. The company offers a data governance platform designed to protect sensitive documents by automatically discovering and accurately identifying unprotected information. This enables organizations to enforce viewing access and sharing policies based on the risk profile and business value of the documents. By allowing both IT professionals and business users to define security policies that align with their operational needs, DocAuthority facilitates enhanced control over regulated information exposure and the usage of high-risk documents.

Coralogix

Series B in 2020
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

Shamaym

Pre Seed Round in 2020
Shamaym Improve Ltd is a company focused on enhancing organizational learning through its artificial intelligence-based platform. This platform is designed to facilitate rapid feedback and knowledge sharing among teams, drawing inspiration from the debriefing techniques utilized by the Israeli Air Force. By promoting regular debriefings, Shamaym enables teams to communicate effectively, collaborate seamlessly, and learn continuously, driving faster and more informed decision-making. The company's innovative approach leverages advanced AI and machine learning technologies to streamline lesson extraction and improve briefing processes, ultimately fostering a culture of continuous improvement in collaborative work environments.

Coralogix

Series A in 2019
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

Greeneye Technology

Seed Round in 2019
Greeneye Technology develops AI-powered precision agriculture solutions that transform weed control by enabling real-time, selective herbicide spraying. Its proprietary selective spraying system turns standard sprayers into smart machines by detecting weeds and applying herbicides only where needed, reducing herbicide usage by up to 90%. Founded in 2017 and based in Tel Aviv, Israel, the company brings expertise across computer vision, artificial intelligence, agronomy, mechanical engineering, and spraying applications to help farmers implement sustainable, data-informed crop protection. The technology supports field insights and automated decision making to optimize spray applications, enabling farmers to lower chemical inputs while maintaining effective pest control.

Atomation

Seed Round in 2019
Atomation develops an IoT platform that connects existing devices, machines, and sensors to the internet. Its solutions enable businesses in sectors such as agriculture, medical, industrial, and logistics to gather data, draw insights, and make real-time decisions.

Roojoom

Funding Round in 2018
Roojoom provides an omni-channel customer engagement and journey orchestration platform for brands. The platform uses customer experience data and artificial intelligence to determine the optimal channel, timing, and messaging for each interaction, enabling tailored journeys that support onboarding, activation, retention, self-service, and loyalty. It also supports organizing, sharing, and discovering web content for use in presentations, email marketing, sales, and training, helping teams deliver contextual experiences across the customer lifecycle.

mmuze

Seed Round in 2018
Mmuze is an innovative company based in Israel that offers a subscription service designed for online retailers, providing real-time insights into product demand. By scanning and analyzing online conversations, tweets, and other digital interactions, Mmuze identifies trending products and predicts consumer demand. This data is integrated with e-commerce store inventories to tailor marketing actions automatically, enhancing sales opportunities. Additionally, Mmuze employs conversational AI technology to simulate personalized in-store experiences, guiding customers through their shopping journeys via two-way dialogue. This approach not only increases the likelihood of sales but also boosts average order sizes and fosters customer loyalty. The company partners with leading online retail brands and has established offices in New York, London, and Tel Aviv.

DocAuthority

Series A in 2018
DocAuthority is an Israeli company founded in 2013 that specializes in document control solutions for businesses. The company offers a data governance platform designed to protect sensitive documents by automatically discovering and accurately identifying unprotected information. This enables organizations to enforce viewing access and sharing policies based on the risk profile and business value of the documents. By allowing both IT professionals and business users to define security policies that align with their operational needs, DocAuthority facilitates enhanced control over regulated information exposure and the usage of high-risk documents.

Atomation

Seed Round in 2018
Atomation develops an IoT platform that connects existing devices, machines, and sensors to the internet. Its solutions enable businesses in sectors such as agriculture, medical, industrial, and logistics to gather data, draw insights, and make real-time decisions.

Yotpo

Series D in 2017
Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

FICX

Venture Round in 2017
Founded in 2012, FICX specializes in no-code CX app development and automation for leading brands. It empowers enterprises to digitize and automate customer experience journeys, reducing costs, enhancing sales conversions, and improving customer satisfaction.

Audioburst

Series A in 2017
Audioburst Ltd. is an audio content search and discovery platform that utilizes artificial intelligence to provide real-time access to a vast library of audio content, including radio, television, and podcasts. Founded in 2015 and headquartered in Palo Alto, California, with additional offices in Tel Aviv, Israel, and Tokyo, Japan, Audioburst tailors audio content to users based on their preferences and listening habits. The company offers a suite of tools through the Audioburst Creators platform, enabling podcasters and radio show producers to transcribe, edit, amplify, and monetize their audio content. Additionally, Audioburst Studio allows for the seamless integration of curated audio playlists into existing applications or websites, while Audioburst Auto caters specifically to drivers by providing customized playlists and hands-free voice search functionality. Through these services, Audioburst aims to enhance the listening experience across various devices.

Roojoom

Seed Round in 2017
Roojoom provides an omni-channel customer engagement and journey orchestration platform for brands. The platform uses customer experience data and artificial intelligence to determine the optimal channel, timing, and messaging for each interaction, enabling tailored journeys that support onboarding, activation, retention, self-service, and loyalty. It also supports organizing, sharing, and discovering web content for use in presentations, email marketing, sales, and training, helping teams deliver contextual experiences across the customer lifecycle.

Shoppimon

Venture Round in 2016
Shoppimon, Ltd. is a company based in Tel Aviv, Israel, specializing in performance management solutions for e-commerce Magento stores. Founded in 2012, Shoppimon offers a digital experience management platform that helps online retailers identify and address issues preventing shoppers from completing purchases. The platform provides real-time notifications about site problems, contextualizing these issues in relation to their impact on the store's performance and bottom line. By utilizing artificial intelligence, Shoppimon enables store owners to streamline monitoring without requiring extensive setup or integration time. Additionally, the solution allows businesses to benchmark their performance against industry standards, track trends, and meet critical performance targets, ultimately enhancing revenue and customer satisfaction.

FICX

Venture Round in 2016
Founded in 2012, FICX specializes in no-code CX app development and automation for leading brands. It empowers enterprises to digitize and automate customer experience journeys, reducing costs, enhancing sales conversions, and improving customer satisfaction.

Shoppimon

Convertible Note in 2015
Shoppimon, Ltd. is a company based in Tel Aviv, Israel, specializing in performance management solutions for e-commerce Magento stores. Founded in 2012, Shoppimon offers a digital experience management platform that helps online retailers identify and address issues preventing shoppers from completing purchases. The platform provides real-time notifications about site problems, contextualizing these issues in relation to their impact on the store's performance and bottom line. By utilizing artificial intelligence, Shoppimon enables store owners to streamline monitoring without requiring extensive setup or integration time. Additionally, the solution allows businesses to benchmark their performance against industry standards, track trends, and meet critical performance targets, ultimately enhancing revenue and customer satisfaction.

Yokee™ Music

Seed Round in 2015
Yokee Music LTD is the creator of Yokee, the most successful global karaoke mobile app in the AppStore/Google Play. Launched in 2013 and already drove ~90M downloads. Yokee allows end user to sing and record their favorite hits and share it with their friends. Yokee was founded in 2013 by Gil Selka and Ariel Yaloz, previously served in executives position in the Israeli Mobile/Internet consumer industry.

Yotpo

Series B in 2015
Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

mmuze

Seed Round in 2015
Mmuze is an innovative company based in Israel that offers a subscription service designed for online retailers, providing real-time insights into product demand. By scanning and analyzing online conversations, tweets, and other digital interactions, Mmuze identifies trending products and predicts consumer demand. This data is integrated with e-commerce store inventories to tailor marketing actions automatically, enhancing sales opportunities. Additionally, Mmuze employs conversational AI technology to simulate personalized in-store experiences, guiding customers through their shopping journeys via two-way dialogue. This approach not only increases the likelihood of sales but also boosts average order sizes and fosters customer loyalty. The company partners with leading online retail brands and has established offices in New York, London, and Tel Aviv.

Yokee™ Music

Angel Round in 2014
Yokee Music LTD is the creator of Yokee, the most successful global karaoke mobile app in the AppStore/Google Play. Launched in 2013 and already drove ~90M downloads. Yokee allows end user to sing and record their favorite hits and share it with their friends. Yokee was founded in 2013 by Gil Selka and Ariel Yaloz, previously served in executives position in the Israeli Mobile/Internet consumer industry.

Shoppimon

Seed Round in 2014
Shoppimon, Ltd. is a company based in Tel Aviv, Israel, specializing in performance management solutions for e-commerce Magento stores. Founded in 2012, Shoppimon offers a digital experience management platform that helps online retailers identify and address issues preventing shoppers from completing purchases. The platform provides real-time notifications about site problems, contextualizing these issues in relation to their impact on the store's performance and bottom line. By utilizing artificial intelligence, Shoppimon enables store owners to streamline monitoring without requiring extensive setup or integration time. Additionally, the solution allows businesses to benchmark their performance against industry standards, track trends, and meet critical performance targets, ultimately enhancing revenue and customer satisfaction.

Roojoom

Pre Seed Round in 2014
Roojoom provides an omni-channel customer engagement and journey orchestration platform for brands. The platform uses customer experience data and artificial intelligence to determine the optimal channel, timing, and messaging for each interaction, enabling tailored journeys that support onboarding, activation, retention, self-service, and loyalty. It also supports organizing, sharing, and discovering web content for use in presentations, email marketing, sales, and training, helping teams deliver contextual experiences across the customer lifecycle.

Yotpo

Series A in 2014
Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

Latto

Series B in 2013
Latto is a prominent developer of centralized cloud-based multi-screen video store solutions that facilitate the streaming of live and on-demand video content. Established in 2007 and headquartered in Tel Aviv, Israel, the company offers a range of innovative products, including LATTO-GO for media asset management and distribution, LATTO-PAY for monetizing media through transactions, and LATTO-SHOP for e-commerce solutions related to media content. Latto's platform is designed for telecommunication operators, broadcasters, and content aggregators, providing them with a comprehensive, white-label solution to optimize their video services and revenue generation. The company also delivers essential tools such as audience development, discovery and recommendation systems, international business support, data analytics, and video advertisement delivery platforms, all aimed at enhancing user engagement and maximizing content consumption.

RotaryView

Seed Round in 2013
RotaryView Ltd. is an Israeli company that specializes in providing a platform for creating 360-degree online presentations of products and objects. The company offers a user-friendly solution that allows online retailers to effectively manage their visual content, transforming traditional product displays into interactive shopping experiences. RotaryView's platform supports various formats, including images, 360-degree views, 3D objects, interactive videos, and product tours. It streamlines the entire process of creating, editing, and embedding visual content, making it accessible and efficient for retailers. Additionally, RotaryView features a management layer that facilitates multi-variant testing for optimizing visual content displays, enhancing user engagement, and enabling personalized shopping experiences. With its focus on high-quality visual presentation, RotaryView provides a cost-effective alternative to expensive industry equipment, allowing users to produce professional-grade 360-degree views quickly and easily.

Cimagine

Seed Round in 2013
Cimagine Media Ltd., established in 2012 and headquartered in Yokneam Ilit, Israel, specializes in a Software-as-a-Service (SaaS) based Augmented Reality (AR) commerce platform. The company's cloud-based mobile platform allows consumers to visualize products in 3D over their intended locations in a realistic manner, enhancing the shopping experience by enabling them to engage with products in their own homes. Cimagine's AR solutions require no physical markers and work seamlessly on most smart devices, supporting a fast rollout with minimal integration effort. The company's platform also benefits B2B sales teams by enabling effective product demonstrations in customer premises. As of 2016, Cimagine operates as a subsidiary of Snap Inc.

Yotpo

Venture Round in 2012
Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

HexaTier

Series B in 2011
HexaTier Ltd., established in 2009 and headquartered in Bnei Berak, Israel, specializes in database security solutions. The company offers a range of products designed to protect sensitive data across various platforms, including cloud-hosted databases and DBaaS platforms. Its flagship solution is a patented reverse proxy technology that secures databases by inspecting queries and responses, providing features such as dynamic data masking, database activity monitoring, and discovery of sensitive data. HexaTier's solutions comply with regulatory requirements and can be implemented via various options like database server, dedicated server, application server, or virtual machines. As of December 2016, the company operates as a subsidiary of Huawei Technologies Co., Ltd.

Yotpo

Seed Round in 2011
Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

Latto

Series A in 2011
Latto is a prominent developer of centralized cloud-based multi-screen video store solutions that facilitate the streaming of live and on-demand video content. Established in 2007 and headquartered in Tel Aviv, Israel, the company offers a range of innovative products, including LATTO-GO for media asset management and distribution, LATTO-PAY for monetizing media through transactions, and LATTO-SHOP for e-commerce solutions related to media content. Latto's platform is designed for telecommunication operators, broadcasters, and content aggregators, providing them with a comprehensive, white-label solution to optimize their video services and revenue generation. The company also delivers essential tools such as audience development, discovery and recommendation systems, international business support, data analytics, and video advertisement delivery platforms, all aimed at enhancing user engagement and maximizing content consumption.
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