Mercia Ventures

Napo Pet Insurance is a digital-first insurtech company launched in December 2021, focused on revolutionizing pet insurance by offering comprehensive coverage that goes beyond basic policies. The company provides essential services such as dental care, behavioral support, and preventative care as standard, aiming to give pet owners peace of mind. Napo emphasizes a superior customer experience by leveraging advanced AI-driven technology alongside personalized human support, ensuring efficient claims processing and assistance throughout the pet ownership journey. Recognized as one of the UK's fastest-growing pet insurers, Napo has received multiple awards, including Insurer of the Year and accolades for innovation. Beyond insurance, the company aspires to create a holistic pet care ecosystem, providing tools, education, and services to enhance the health and happiness of pets at every life stage.

Pure Pet Food specializes in producing healthy, human-grade meals for pets, focusing on dehydrated and freeze-dried options. By gently removing moisture through the application of warm air, the company preserves the natural ingredients in its low-processed recipes. This approach caters to pets with sensitivities and specific health needs, providing pet owners with a diverse selection of fresh and unprocessed food choices at an affordable price.