SevenVentures
SevenVentures GmbH is the venture capital and private equity arm of ProSiebenSat.1 Group, based in Unterföhring, Germany, with an additional office in Küsnacht, Switzerland. Founded in 2009, the firm specializes in investing in startups and growth-stage companies, particularly in sectors such as consumer goods, retail, e-commerce, and services. It focuses on businesses that can leverage television advertising to achieve sustainable success, making it an ideal partner for business-to-consumer growth companies. SevenVentures typically invests between €5 million and €50 million, preferring companies with a minimum turnover of €5 million. The firm engages in balance sheet investments, often taking minority or majority stakes, and aims to remain invested for two to four years. With a strategic emphasis on brand development and operational support, SevenVentures has successfully collaborated with notable companies like Zalando and AboutYou, demonstrating its ability to enhance brand visibility and market positioning through targeted media campaigns. Its investment strategy extends primarily across German-speaking Europe, as well as select international markets.
Top Stages
Past deals in FMCG
GREENFORCE
Venture Round in 2025
Greenforce specializes in the development and sale of plant-based food products, focusing on sustainable meat and milk alternatives. The company offers a range of 100% vegan items made from high-quality raw materials sourced from reputable suppliers, ensuring transparency throughout its value chain. Greenforce aims to provide cruelty-free vegetable-based meat substitutes, particularly in easy-to-mix powder form, catering to the needs of vegan customers. By delivering high-protein and environmentally friendly alternatives, the company addresses the growing demand for sustainable food sources, positioning itself to help secure protein supplies for future generations.
Planted Foods
Venture Round in 2024
Planted Foods AG is a Swiss company founded in 2019, specializing in the development of plant-based meat alternatives. The company produces products such as planted chicken and BBQ planted chicken, utilizing a formulation that includes pea protein, pea fiber, sunflower oil, and water to replicate the taste, texture, and mouthfeel of traditional animal meat. Planted Foods employs advanced technology to transform these natural ingredients into nutritious, high-protein meat substitutes that appeal to consumers seeking plant-based options. In addition to its product offerings, the company operates an e-commerce platform to facilitate direct sales to customers. Headquartered in Zürich, Switzerland, Planted Foods is committed to providing delicious and sustainable meat alternatives.
KoRo
Series C in 2024
KoRo is a food and beverage brand that focuses on providing a diverse range of healthy snacks and natural foods. The company specializes in superfoods, dried fruits, nuts, seeds, cereals, and various types of butters, along with supplements, organic drinks, juices, and protein bars. By utilizing simple packaging and eliminating supply chain intermediaries, KoRo aims to offer its products at affordable prices to the mass market. In addition to its food offerings, the company also provides kitchen utensils and cooking accessories, ensuring a comprehensive selection for health-conscious consumers.
Formo
Series B in 2024
Formo is Europe's pioneering cellular agriculture company specializing in the development of animal-free dairy products. By utilizing precision fermentation, Formo harvests real, nature-identical milk proteins that allow for the creation of clean and sustainable dairy alternatives. The company aims to provide vegan food options that retain the taste and nutritional benefits of traditional dairy while promoting a more sustainable and equitable food system. Through innovative biotechnology, Formo transforms nutrients into high-quality milk proteins, catering to the growing demand for healthier and environmentally friendly dairy products.
Motatos
Venture Round in 2023
Motatos GmbH is an online retailer based in Berlin, Germany, specializing in the sale of long-life household goods. Founded in 2014, the company offers a wide range of products including pantry items, coffee, tea, beverages, snacks, cookies, cakes, sauces, toiletries, and pet food. By sourcing surplus inventory from large producers, Motatos provides consumers with discounted prices while simultaneously addressing the issue of food waste. The company's approach helps to minimize the amount of surplus food that ends up in landfills, making it a socially responsible option for consumers seeking both value and sustainability.
Next Gen Foods
Venture Round in 2023
Next Gen Foods is a food-tech startup that offers plant-based meat products. Its plant-based products look and taste like meat and are developed using agricultural food ecosystems helping consumers to have foods that are rich in protein and nutrients. The company was founded in 2020 and is headquartered in Singapore.
KoRo
Series B in 2023
KoRo is a food and beverage brand that focuses on providing a diverse range of healthy snacks and natural foods. The company specializes in superfoods, dried fruits, nuts, seeds, cereals, and various types of butters, along with supplements, organic drinks, juices, and protein bars. By utilizing simple packaging and eliminating supply chain intermediaries, KoRo aims to offer its products at affordable prices to the mass market. In addition to its food offerings, the company also provides kitchen utensils and cooking accessories, ensuring a comprehensive selection for health-conscious consumers.
Merula
Seed Round in 2021
Merula GmbH, founded in 2011 and based in Alzey, Germany, specializes in the manufacturing of menstrual cups crafted from 100% medical-grade silicone. The company's product line includes various designs such as apple, fox, ice, mermaid, midnight, strawberry, sun, and the Merula cup galaxy, among others. Merula distributes its products primarily through online channels, catering to a growing demand for sustainable menstrual hygiene solutions.
Flaconi
Venture Round in 2014
Flaconi GmbH, founded in 2011 and based in Berlin, Germany, operates an online platform specializing in a diverse selection of perfumes and beauty products. The company offers an extensive range of items, including skincare, makeup, organic cosmetics, hair care, and other beauty essentials. Flaconi is committed to providing customers with high-quality products, many of which are organic and herbal in nature, ensuring a broad spectrum of options while emphasizing safety and efficacy.
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