25madison

25Madison, LLC is a venture platform founded in 2018 and headquartered in New York, with additional offices in Miami, Atlanta, and Tel Aviv. The firm specializes in incubation and early-stage investments, focusing on building companies from the ground up. Its operations are divided into four key segments: the General Studio, which develops companies across various sectors; 25M Health, dedicated to health technology startups in collaboration with LifePoint Health; the Ventures Fund, which invests in pre-seed to Series A startups with an emphasis on B2B SaaS, fintech, and healthtech; and 25M Create, a brand and experience agency that offers services like brand strategy, visual identity, experience design, and digital marketing. Through these initiatives, 25Madison aims to support entrepreneurs at all stages of their business journey.

Grant Silow

Managing Director

Past deals in Spirits

Onda

Series B in 2022
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Onda

Series A in 2021
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Onda

Series A in 2021
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Onda

Seed Round in 2020
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Onda

Seed Round in 2020
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.
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