Alloy Merchant Finance
Alloy Merchant Finance LP is a cross-border finance company focused on providing growth capital to small and medium enterprises in Mexico and the United States. Established in 2014 and headquartered in Houston, Texas, with additional offices in Mexico City and Monterrey, the firm is dedicated to supporting early-stage and middle-market businesses across various sectors, including retail, consumer goods, healthcare, and financial services. Alloy Merchant Finance aims to invest between $3 million and $10 million in each company, positioning itself as a value-added partner for firms seeking to expand in these markets. The company is led by a diverse management team with extensive experience in private equity and structured credit, particularly within the US Hispanic market and other emerging economies.
4 past transactions
CXC
Debt Financing in 2023
CXC enables private debt transaction in Latin America.
Auronix
Debt Financing in 2022
Auronix is a technology company based in Naucalpan de Juárez, Mexico, specializing in mass mobile communication through its platform, Calixta, which is recognized as the leading communication platform as a service in Latin America. The platform facilitates connections between brands and their customers by delivering messages via various channels, including SMS, RCS, WhatsApp, email, social networks, and voice assistants. Auronix's solutions cater to a diverse range of industries, particularly serving major brands in finance, telecommunications, retail, and e-commerce. By enabling companies to effectively engage with both existing and potential customers, Auronix enhances productivity, collaboration, and security across marketing, financial, and collection sectors.
Mas Seguros
Debt Financing in 2022
MAS Seguros is a brokerage firm specializing in insurance solutions for the transportation industry. The company provides a comprehensive range of automotive and heavy equipment insurance products, with a particular focus on heavy trucks. MAS Seguros offers a full suite of services including insurance solutions, tracking, assistance services, claim handling, and risk management to ensure that clients are well-protected and supported.
Bravo
Venture Round in 2020
Bravo, originally founded as Resuelve tu Deuda, is a financial advisory firm established in Mexico in 2009 by Javier Velasquez and Juan Pablo Zorrilla. The company was created as a response to the growing issue of over-indebtedness affecting many Mexicans, particularly those who accumulated unmanageable debts between 2002 and 2009. Bravo offers a range of services aimed at improving credit scores, managing debt, and facilitating debt settlement. The firm provides support to both debtors and creditors, enabling individuals to regain control of their finances and achieve greater financial stability. By acting as a reliable advisor, Bravo addresses the significant need for assistance in navigating financial challenges within the country.
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