Alloy Merchant Finance

Alloy Merchant Finance LP is a cross-border finance company focused on providing growth capital to small and medium enterprises in Mexico and the United States. Established in 2014 and headquartered in Houston, Texas, with additional offices in Mexico City and Monterrey, the firm is dedicated to supporting early-stage and middle-market businesses across various sectors, including retail, consumer goods, healthcare, and financial services. Alloy Merchant Finance aims to invest between $3 million and $10 million in each company, positioning itself as a value-added partner for firms seeking to expand in these markets. The company is led by a diverse management team with extensive experience in private equity and structured credit, particularly within the US Hispanic market and other emerging economies.

Jaime Arreola

Managing Director

4 past transactions

CXC

Debt Financing in 2023
CXC enables private debt transaction in Latin America.

Auronix

Debt Financing in 2022
Auronix is a technology company based in Naucalpan de Juárez, Mexico, specializing in its communication platform, Calixta, which is recognized as the leading communication platform as a service in Latin America. Calixta allows brands to connect with millions of clients through various channels, including SMS, RCS, WhatsApp, email, social networks, and voice assistants. The platform facilitates meaningful conversations by integrating these communications with systems, processes, and personnel. Auronix caters to prominent brands across various sectors, including finance, telecommunications, retail, and e-commerce, helping them enhance their marketing efforts and improve customer engagement through effective mass mobile communication solutions.

Bravo

Venture Round in 2020
Go Bravo (previously Resuelve tu Deuda) was founded by Javier Velasquez and Juan Pablo Zorrilla, who found a new alternative to solve the problem of over-indebtedness in Mexico. The idea was born while they were pursuing a master's degree in business at Stanford University (California, USA) and after several months of hard work in September 2009 they began their operations to become the first credit repair company in Mexico. Bravo emerges as a company capable of resolving the unpayable debts of thousands of people in more than 6 countries in Latin America and Europe who were victims of over-indebtedness. In Bravo we understand the great need of people to have a reliable advisor to help them solve their financial problems . At the same time, we are able to repair the past due loans of banks, which has suffered a great deterioration in recent years.
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