Investor directory

212

212 is a Luxembourg-based venture capital firm established in 2011. It specializes in investing in growth-stage technology companies across Turkey, Central and Eastern Europe (CEE), and the Middle East and North Africa (MENA) region. Focusing on B2B tech solutions with demonstrated traction and product-market fit, 212 aims to support these companies in scaling internationally. The firm manages €75 million and has made 25 investments to date, typically investing between $0.5 million and $3 million per company, taking minority stakes. In addition to capital, 212 provides mentoring, support, and strategic advice to its portfolio companies. The firm was founded by a team of experienced professionals with diverse backgrounds in global corporations and start-ups, driven by a shared vision to cultivate a robust ecosystem in the region.
http://212ltd.com
http://www.212.vc
https://crunchbase.com/organization/212-capital-partners
https://linkedin.com/company/212vc
https://pitchbook.com/profiles/investor/81723-43
https://twitter.com/212vc
https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=182669614
https://www.privateequityinternational.com/database/#/profile?id=11703

Maher Hakim

Partner

Safak Araz Kozlu

Venture Partner

Cagdas Yildiz

Investment Manager

Past deals in Turkey

Fazla Gıda

Series B in 2023
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Fazla Gıda

Convertible Note in 2022
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Fazla Gıda

Series A in 2021
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

SmartMessage

Venture Round in 2019
SmartMessage is a technology company founded in 2005 and headquartered in Istanbul, Turkey, specializing in omni-channel marketing software solutions. The company provides both on-premise and cloud-based platforms that facilitate effective marketing engagement between organizations and their target audiences. SmartMessage's platform is designed to address challenges in digital transformation by delivering real-time data that enables brands to connect meaningfully with customers. This capability allows clients to respond to customer intent and actions promptly, ensuring relevant communications across multiple channels. As a result, businesses can confidently scale their marketing efforts to reach millions of customers in real time.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Evim.net

Series A in 2013
Evim.net is a membership-based private shopping platform based in Turkey, specializing in home decoration and accessories. The site offers a diverse selection of products, including home textiles, kitchenware, small appliances, mother-child products, and household electronics. Members can purchase these items at significantly discounted prices, with savings of up to 80%. The platform also encourages member engagement by allowing users to invite friends to join, expanding its community of shoppers. Through its user-friendly e-commerce interface, Evim.net provides customers with numerous options for decorating their homes effectively and affordably.

Hemen kiralik

Venture Round in 2012
HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hazinem.com

Seed Round in 2012
Hazinem.com is an online retailer based in Istanbul, Turkey, specializing in gold, diamond, and semi-precious gemstone jewelry. Established in 2011, the e-commerce platform offers a diverse product range that includes rings, chains, necklaces, wedding bands, and pendants. Hazinem.com focuses on providing customers with high-quality jewelry at affordable prices, catering to various tastes and preferences in the jewelry market.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio specializing in the development of social, casual, and mobile games. The company has created popular titles such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas, primarily targeting the Turkish and Middle Eastern markets. ArcadeMonk emphasizes incorporating regional cultural elements into its games, which enhances user engagement. With a strong focus on providing enjoyable gaming experiences at an affordable price, the studio leverages its marketing expertise and innovative project development to attract a diverse audience.

Balerin.com

Seed Round in 2012
Balerin.com, established in 2010 and based in Turkey, operates as an online cosmetics store that provides a diverse selection of branded beauty products. Its offerings include perfume, facial and hair care items, personal hygiene products, makeup, as well as specialized products for mothers and babies. In addition to cosmetics, Balerin.com also features a range of jewelry designed for women. The platform facilitates various payment options, including credit cards, bank transfers, and cash-on-delivery, making it accessible for a wide customer base.

Hemen kiralik

HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hemen kiralik

HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.
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