Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Women

Herconomy (Ex AGS Tribe)

Non Equity Assistance in 2023
Herconomy is the first bank for women in Nigeria. Women can build their finances and capacities, collaborate, and access opportunities. Empower women in Nigeria and beyond to be financially independent, thereby contributing to the socioeconomic growth of their ecosystem.

Wolomi

Grant in 2022
Wolomi is a digital platform dedicated to supporting and empowering women of color during their pregnancy journey. It provides a supportive community and a range of resources, including community forums and expert consultations, to address the unique challenges faced by these women. The platform emphasizes culturally relevant health information, helping expecting mothers connect with one another and make informed decisions. By fostering a sense of safety and companionship, Wolomi aims to enhance the pregnancy experience, allowing women of color to navigate the complexities of healthcare more effectively and enjoy a more fulfilling journey to motherhood.

Noula

Grant in 2022
Noula is a healthcare technology company specializing in hormonal health. It empowers patients, particularly those preparing for or undergoing pregnancy, by providing personalized health insights derived from unique data including hormone biomarkers, genetics, nutrition, and lifestyle factors. Noula offers at-home test kits and custom wellness plans, supported by virtual, one-on-one coaching from empathetic clinicians to facilitate nutritional planning and promote overall well-being throughout the reproductive journey.

Founderland

Non Equity Assistance in 2022
Founderland is a community platform focused on empowering women of color founders to build sustainable businesses. By bridging the funding gap, it aims to create a more inclusive entrepreneurial ecosystem. The organization offers resources and education designed to enhance investor readiness, while facilitating connections among women of color founders. This supportive platform enables members to share experiences and insights, fostering a sense of community among individuals who face similar challenges in their business journeys. Through these initiatives, Founderland strives to level the playing field in the startup landscape.

Superheldin

Non Equity Assistance in 2022
Developer of job boards and employer branding tools designed to focus on connecting female talent with flexible work opportunities. The company's platform allows women to search for part-time, remote, and freelance positions at companies promoting family-friendly policies and diverse workplaces, enabling women to achieve a better work-life balance and access career opportunities that fit their individual needs.

FinMarie

Non Equity Assistance in 2022
FinMarie is an innovative financial platform in Germany designed specifically for women, aimed at empowering them to take control of their financial futures. The company focuses on providing education, technology, and personalized solutions to address the unique challenges women face in investing and financial management. By utilizing advanced algorithms, FinMarie helps users set financial goals and assess their risk tolerance, allowing for effective portfolio management and rebalancing. The platform combines digital financial education with tailored guidance to assist women at every stage of their financial journey, ultimately enabling them to build investment and financial security with confidence.

femtasy

Non Equity Assistance in 2022
Femtasy is a pioneering audio streaming platform dedicated to female-centric erotica. With over 30 talented individuals working towards a shared mission, the company aims to liberate pleasure through its unique offerings. Femtasy provides users with intimate fantasies narrated by both male and female voices, delivering detailed and immersive descriptions of various erotic scenarios. This approach allows listeners to engage deeply with their favorite fantasies or explore new ones in an audio format.

Keleya

Non Equity Assistance in 2022
Keleya is a Berlin-based company founded in 2017 that focuses on supporting women and their partners throughout pregnancy, childbirth, and motherhood. The company offers a well-being coaching application designed to provide personalized information, workouts, and nutrition plans tailored to the needs of pregnant women. Users can set their pregnancy week and cooking goals, assess their fitness levels, and track their overall well-being. The application also delivers weekly yoga, workout, and nutrition plans, along with the option to connect with a local midwife. Keleya aims to create a safe and relaxed experience for its users during a pivotal time in their lives.

Ooia

Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable bodywear solutions for women. The brand offers a range of products including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By prioritizing affordability and size inclusivity, Ooia aims to empower women while promoting social change. The products are designed to be washed and reused, contributing to a long-term, environmentally friendly solution for women's health needs.

HerVest

Non Equity Assistance in 2022
HerVest is an inclusive fintech company focused on enhancing financial access for smallholder women farmers and women-owned businesses in Nigeria. The company aims to improve the lives of women by providing essential financial services, including savings, impact investing, and credit. HerVest is dedicated to bridging the significant gender finance gap in Africa by democratizing access to loans for underserved women. By leveraging a digital financial application, the company facilitates growth opportunities for female small-scale farmers, enabling them to secure flexible loans, expand their businesses, and achieve their financial objectives. HerVest operates with the belief that everyone, regardless of gender, race, religion, or socioeconomic status, deserves equal access to wealth-building opportunities.

Femly

Non Equity Assistance in 2022
Femly LLC is a manufacturer and distributor of feminine hygiene care products, specializing in environmentally friendly and plant-based options. Founded in 2016 and based in Upper Marlboro, Maryland, the company offers a range of products including organic cotton tampons, day and night pads, menstrual cups, and body care items. Femly operates an online platform that facilitates monthly subscriptions, online ordering, and home delivery, serving individual consumers as well as organizations such as hotels, co-working spaces, and colleges. Its products are designed to prioritize health and comfort, featuring certified organic cotton materials and improved absorbency. Through its commitment to quality and convenience, Femly aims to provide women with trustworthy menstrual care solutions.

Shecluded

Non Equity Assistance in 2021
Shecluded is a financial consulting company focused on empowering women by providing access to a range of financial services. The company operates an online platform that offers business and personal loans, aimed at supporting personal development, career advancement, and business growth. In addition to lending, Shecluded provides investment advisory services, retirement planning, and health insurance options. Through these offerings, the company seeks to facilitate financial freedom for women by enabling them to achieve their financial goals and access essential resources for their growth and security.

Whispa Health

Non Equity Assistance in 2021
Whispa Health Limited is an organization dedicated to enhancing access to sexual and reproductive healthcare, particularly for women and young people. Through its mobile application, Whispa Health offers confidential, affordable, and stigma-free access to essential health information, products, and services. The platform connects users with youth-friendly healthcare providers for private consultations and counseling, ensuring a non-judgmental experience. Additionally, Whispa Health facilitates the delivery of sexual health products through partnerships with pharmacies, enabling users to manage their healthcare needs with ease and discretion. The company's mission is to empower individuals by providing them with the tools and resources necessary for informed decision-making in their sexual and reproductive health.

COTRIPPER

Non Equity Assistance in 2021
CoTripper is a travel company dedicated to simplifying travel for single mothers and their children. It focuses on curating destinations and products that cater specifically to the needs of this demographic, making family travel more accessible and enjoyable. Additionally, CoTripper operates a digital media platform that highlights the experiences and stories of single mothers, fostering a sense of community through storytelling. By providing valuable insights, tips, and resources, the company aims to reshape the narrative surrounding single motherhood in the realms of media, commerce, and entertainment. Through its offerings, CoTripper supports single moms in navigating the challenges of travel, ensuring they can create memorable experiences with their children.

Thermaband

Non Equity Assistance in 2021
Thermaband is a company dedicated to modernizing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, a mother-daughter duo, the company emerged from their frustration with existing solutions for managing debilitating hot flashes. Recognizing that menopause affects half the population for a significant portion of their lives, Thermaband developed the Zone device, a smart wrist-wearable that utilizes sensors and machine learning to monitor body temperature and provide personalized thermal comfort. This device allows women to manage menopausal symptoms effectively by adjusting cooling or heating sensations in real time. Complementing the device is the Zone App, which offers data-driven insights tailored to each user's thermal wellness journey, thereby enhancing their overall quality of life. Through its holistic approach, Thermaband aims to empower women to navigate menopause with confidence and ease.

Syrona Health

Non Equity Assistance in 2021
Syrona Health is a digital health company focused on personalized gynecological care throughout various life stages, including menstrual health, fertility, parenthood, and menopause. It offers a virtual health support platform that integrates software and hardware to enhance gynecological health outcomes. The company's solutions address conditions such as endometriosis, polycystic ovary syndrome (PCOS), and gynecological cancers, enabling women to monitor their health independently. Syrona Health also provides at-home clinical testing and online counseling, allowing women to manage their gynecological health proactively without relying on lengthy clinic visits for diagnostics.

Calypsa

Non Equity Assistance in 2021
Calypsa is a manufacturer of innovative swimwear and activewear designed to empower women by enhancing their comfort and confidence. The company focuses on creating fashionable collections that feature designs from around the world, ensuring a perfect fit for various body types. By prioritizing customer feedback and analyzing numerous data points, Calypsa aims to provide swimwear that women genuinely want to wear, making it suitable for diverse situations. The brand name, inspired by the sea goddess Calypso, reflects a commitment to comfort and ease, embodying the essence of a pleasurable and confident experience in swimwear.

Thermaband

Seed Round in 2021
Thermaband is a company dedicated to modernizing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, a mother-daughter duo, the company emerged from their frustration with existing solutions for managing debilitating hot flashes. Recognizing that menopause affects half the population for a significant portion of their lives, Thermaband developed the Zone device, a smart wrist-wearable that utilizes sensors and machine learning to monitor body temperature and provide personalized thermal comfort. This device allows women to manage menopausal symptoms effectively by adjusting cooling or heating sensations in real time. Complementing the device is the Zone App, which offers data-driven insights tailored to each user's thermal wellness journey, thereby enhancing their overall quality of life. Through its holistic approach, Thermaband aims to empower women to navigate menopause with confidence and ease.

EnrichHER

Non Equity Assistance in 2021
EnrichHER Inc., established in 2017 and based in Atlanta, Georgia, specializes in empowering women-led businesses by facilitating affordable, non-dilutive funding through its EnrichHER Funding platform. This platform connects pre-screened women-led companies with investors for loans ranging from $50,000 to $75,000, similar to the model employed by Kiva. Additionally, EnrichHER offers educational resources and community support through its EnrichHER Society and EnrichHER Spark platforms, fostering a network of women entrepreneurs and providing them with opportunities for growth and connection.

Womaniya

Seed Round in 2020
Womaniya is a developer of a social vernacular platform aimed at creating India's largest woman-only space for sharing and discussing interests and relevant issues. The platform is designed for non-English speaking women, allowing them to communicate in their native languages. By facilitating conversations in users' mother tongues, Womaniya enables women to exchange information, gain knowledge, and foster empowerment. The company's focus is on providing informative content that resonates with the diverse interests of women, contributing to their education and awareness in a supportive environment.

UX para Minas Pretas

Non Equity Assistance in 2020
UX para Minas Pretas is involved in introducing black women to UX design, generating more access. They provide training and hire black women for entry-level positions in the digital and tech areas of companies. They visit companies dedicated to sharing, awakening interest, and reflection among women. They connect them to companies, internal HR steps, and support teams that are related to hiring qualified and diverse labor.

Her Impact

Non Equity Assistance in 2020
Her Impact is a community-based platform focused on empowering young women in their career development. The platform serves as a comprehensive resource for both individual users and employers, aiming to inspire, educate, and support its members in their professional journeys. By leveraging artificial intelligence, Her Impact connects women with shared interests and skills, facilitating networking and collaboration. The platform further enhances user experience by linking members to experts who can provide guidance and match them with job opportunities and events hosted by partners. Ultimately, Her Impact is dedicated to fostering professional success for women in Poland.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

AzMina

Non Equity Assistance in 2020
AzMina is a non-profit media organization dedicated to promoting gender equality through the use of journalism, data, and technology. The company provides a platform featuring articles and opinions on various topics related to women's rights, including politics, the environment, and social behavior. In addition to informative content, AzMina offers resources about its initiatives and ways for individuals to support its mission. The organization also maintains a newsletter for subscribers, aimed at empowering women through education and increased awareness of gender issues.

Underoutfit

Non Equity Assistance in 2020
Underoutfit is an apparel and fashion company that specializes in women's clothing, focusing on comfort and support. The company's product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional undergarments, Underoutfit aims to provide women with stylish options that enhance their everyday wear.

WILD.AI

Non Equity Assistance in 2020
WILD.AI, founded in 2017 and based in San Francisco, California, focuses on enhancing women's performance through a specialized application platform. The company builds a comprehensive knowledge base that includes datasets reflecting various female demographics, including age, life stages, and ethnicity. Its platform empowers women to optimize their physical potential by understanding the connections between their menstrual cycles, strength, digestion, and physical activities. By promoting self-tracking and tailored nutrition and training, WILD.AI aims to provide women with the knowledge and support necessary to perform at their best.

Thermaband

Pre Seed Round in 2020
Thermaband is a company dedicated to modernizing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, a mother-daughter duo, the company emerged from their frustration with existing solutions for managing debilitating hot flashes. Recognizing that menopause affects half the population for a significant portion of their lives, Thermaband developed the Zone device, a smart wrist-wearable that utilizes sensors and machine learning to monitor body temperature and provide personalized thermal comfort. This device allows women to manage menopausal symptoms effectively by adjusting cooling or heating sensations in real time. Complementing the device is the Zone App, which offers data-driven insights tailored to each user's thermal wellness journey, thereby enhancing their overall quality of life. Through its holistic approach, Thermaband aims to empower women to navigate menopause with confidence and ease.

PelviCoach

Non Equity Assistance in 2019
PelviFly is a company that develops an app and training device focused on pelvic floor muscle exercises for women. The app provides a range of exercises designed to prepare the body for delivery and support treatment in aesthetic gynecology. By enabling women to safely and effectively exercise their pelvic floor muscles at home, PelviFly promotes privacy and convenience while ensuring users can receive guidance from specialists. The company's innovative approach addresses not only the physical aspects of pelvic health but also contributes to alleviating issues such as lower back pain, making it a comprehensive resource for women's health and wellness.

Tuune

Non Equity Assistance in 2019
Tuune is a femtech startup focused on transforming women's health through personalized medicine. The company offers a platform that provides individualized hormonal analysis and tailored contraceptive plans. By considering a woman's biological profile, medical history, mental health, genetics, and hormone levels, Tuune aims to optimize birth control options and minimize the side effects associated with oral contraceptives. This innovative approach addresses the unique health needs of women, promoting better reproductive health and well-being.

Daye

Non Equity Assistance in 2018
Daye Ltd is a gynecological health company based in London, United Kingdom, founded in 2018. It specializes in developing and marketing female hygiene products under the Your Daye brand. The company offers innovative tampons, including CBD-infused options designed to alleviate menstrual cramps, providing an alternative to traditional pain relief methods. In addition to its tampon products, Daye has created an at-home vaginal microbiome screening kit that allows women to test for infections and microbiome disruptions at their convenience, addressing health issues such as thrush and bacterial vaginosis. Furthermore, Daye plans to launch a digital platform focused on gynecological health, aimed at supporting women throughout their health journeys from menstruation to menopause while reducing associated pain and stigma.

WOOM

Non Equity Assistance in 2017
WOOM is a technology company focused on reproductive health, founded by two former Google and eBay executives who personally experienced fertility challenges. The company's primary product is an AI-driven mobile application designed to assist women in maximizing their chances of conception. WOOM offers personalized recommendations, tracks menstrual cycles, predicts fertile windows, and provides community support and access to fertility services. Its mission is to empower women with data-driven insights to make informed decisions about their reproductive health.

Ferly

Non Equity Assistance in 2016
Ferly, operating as Leika Limited, is a London-based company that specializes in developing a sexual wellness application aimed at empowering female-identifying individuals to explore their sexuality and enhance their understanding of pleasure. Founded in 2018, the application features a variety of resources, including audio guides, podcast episodes on the science of sex, guided meditations, body-mapping exercises, and sensual stories. It also includes tools for self-reflection, such as a journaling feature that allows users to express their feelings and fantasies. Ferly's approach combines informative content with a responsive, voice-enabled virtual personality, fostering an encouraging environment for users to engage in mindful self-discovery and lead healthier, more confident lives.

Ovul AI

Ovul AI is a women’s health technology company developing saliva-based hormone monitoring for fertility tracking. Its device uses artificial intelligence to interpret salivary crystallization patterns, enabling non-invasive, daily hormone assessments through a mobile app with real-time insights. The reusable hardware supports irregular cycles and hormone-related conditions.
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